Dismiss and follow up advertising

• US 9,301,022 B1
• Filed: 12/10/2014
• Issued: 03/29/2016
• Est. Priority Date: 12/10/2013
• Status: Active Grant

• Current Assignee: Rowles Holdings LLC
• Original Assignee: Rowles Holdings LLC
• Inventors: Rowles, Noah Tilman
• Primary Examiner(s): Mengesha, Mulugeta
• Application Number:
  US14/566,593
• Time in Patent Office: 475 Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Techniques to allow advertising or other secondary content to be dismissed for later follow up are disclosed. In various embodiments, a user input associated with dismissing a displayed content for later follow up is received. Display of the content item discontinued and a follow up record is stored based at least in part on the indication. The follow up record is used to provide to a user with which the user input is associated a follow up content associated with the dismissed content.

Claims

1. A method of providing content, comprising:

receiving from a user device via a network an indication that a user input associated with dismissing a displayed content for later follow up, wherein the user device is configured to discontinue display of the content in response to the user input;

storing in a database a follow up record based at least in part on the indication;

using the follow up record to provide to a user with which the user input is associated a follow up content associated with the dismissed content, wherein the follow up content is provided over the network to a device associated with the user; and

tracking user engagement with the follow up content.

2. The method of claim 1, wherein the user input comprises selection of a displayed dismiss and follow up control.

3. The method of claim 1, wherein the user input comprises a dismiss and follow up gesture entered via a touchscreen.

4. The method of claim 1, wherein the follow up record associates the dismissed content with one or both of the user and a device with which the user input is associated.

5. The method of claim 1, wherein the displayed content comprises a secondary content displayed in connection with display of a primary content.

6. The method of claim 5, wherein the displayed content comprises an advertisement.

7. The method of claim 6, wherein the advertisement is displayed concurrently with the primary content in an advertising display area associated with the primary content.

8. The method of claim 6, wherein the primary content comprises a primary streaming video content and the advertisement comprises a secondary streaming video content displayed during a break in streaming the primary streaming video content.

9. The method of claim 6, wherein the primary content comprises search results displayed by a search engine and the advertisement is associated with the search results.

10. The method of claim 1, wherein the follow up content includes the dismissed content.

11. The method of claim 1, wherein the follow up content includes content other than or in addition to the dismissed content.

12. The method of claim 1, wherein the follow up content is provided in a manner determined based at least in part on a profile data associated with one or both of the user and a device with which the user input is associated.

13. The method of claim 1, further comprising tracking user interaction with the follow up content.

14. The method of claim 13, further comprising sending to a content provider with which the dismissed content is associated a report based at least in part on the tracked user interaction with the follow up content.

15. The method of claim 1, wherein the follow up content is interactive.

16. The method of claim 1, wherein the follow up content is provided via a medium other than a medium via which the dismissed content was displayed.

21. The method of claim 1, wherein the user engagement comprises a request to be contacted by a sales representative.

17. A system, comprising:

a display device; and

a processor coupled to the display device and configured to;

receive from a user device via a network an indication that a user input associated with dismissing a displayed content for later follow up, wherein the user device is configured to discontinue display of the content in response to the user input; and

storing in a database a follow up record based at least in part on the indication;

using the follow up record to provide to a user with which the user input is associated a follow up content associated with the dismissed content, wherein the follow up content is provided over the network to the device associated with the user; and

track user engagement with the follow up content.

18. The system of claim 17, wherein the displayed content comprises a secondary content displayed in connection with display of a primary content.

19. The system of claim 17, wherein the follow up content is provided in a manner determined based at least in part on a profile data associated with one or both of the user and a device with which the user input is associated.

22. The system of claim 17, wherein the user engagement comprises a request to be contacted by a sales representative.

20. A computer program product embodied in a non-transitory computer readable storage medium and comprising computer instructions for:

receiving from a user device via a network an indication that a user input associated with dismissing a displayed content for later follow up, wherein the user device is configured to discontinue display of the content in response to the user input;

storing in a database a follow up record based at least in part on the indication;

using the follow up record to provide to a user with which the user input is associated a follow up content associated with the dismissed content, wherein the follow up content is provided over the network to a device associated with the user; and

tracking user engagement with the follow up content.

23. The computer program product of claim 20, wherein the user engagement comprises a request to be contacted by a sales representative.