Dismiss and follow up advertising
First Claim
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1. A method of providing content, comprising:
- receiving from a user device via a network an indication that a user input associated with dismissing a displayed content for later follow up, wherein the user device is configured to discontinue display of the content in response to the user input;
storing in a database a follow up record based at least in part on the indication;
using the follow up record to provide to a user with which the user input is associated a follow up content associated with the dismissed content, wherein the follow up content is provided over the network to a device associated with the user; and
tracking user engagement with the follow up content.
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Abstract
Techniques to allow advertising or other secondary content to be dismissed for later follow up are disclosed. In various embodiments, a user input associated with dismissing a displayed content for later follow up is received. Display of the content item discontinued and a follow up record is stored based at least in part on the indication. The follow up record is used to provide to a user with which the user input is associated a follow up content associated with the dismissed content.
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Citations
23 Claims
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1. A method of providing content, comprising:
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receiving from a user device via a network an indication that a user input associated with dismissing a displayed content for later follow up, wherein the user device is configured to discontinue display of the content in response to the user input; storing in a database a follow up record based at least in part on the indication; using the follow up record to provide to a user with which the user input is associated a follow up content associated with the dismissed content, wherein the follow up content is provided over the network to a device associated with the user; and tracking user engagement with the follow up content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 21)
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17. A system, comprising:
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a display device; and a processor coupled to the display device and configured to; receive from a user device via a network an indication that a user input associated with dismissing a displayed content for later follow up, wherein the user device is configured to discontinue display of the content in response to the user input; and storing in a database a follow up record based at least in part on the indication; using the follow up record to provide to a user with which the user input is associated a follow up content associated with the dismissed content, wherein the follow up content is provided over the network to the device associated with the user; and track user engagement with the follow up content. - View Dependent Claims (18, 19, 22)
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20. A computer program product embodied in a non-transitory computer readable storage medium and comprising computer instructions for:
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receiving from a user device via a network an indication that a user input associated with dismissing a displayed content for later follow up, wherein the user device is configured to discontinue display of the content in response to the user input; storing in a database a follow up record based at least in part on the indication; using the follow up record to provide to a user with which the user input is associated a follow up content associated with the dismissed content, wherein the follow up content is provided over the network to a device associated with the user; and tracking user engagement with the follow up content. - View Dependent Claims (23)
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Specification