Selecting content associated with a collection of entities
First Claim
1. A computer-implemented method comprising:
- receiving, from a content sponsor, an indication of a first collection of entities to be used as selection criteria for presenting a first content item of a campaign responsive to received requests, wherein the first collection of entities is a grouping of entities that share at least one common characteristic;
storing in inventory a reference to the first content item and the indicated selection criteria;
after the storing, receiving a query including one or more terms or phrases, wherein the one or more terms or phrases identifies or is associated with a first entity;
determining, using one or more processors, that the first entity is included in the first collection of entities, wherein the one or more terms or phrases does not include the first collection;
identifying one or more eligible content items from an inventory of content items, each eligible content item being associated with selection criteria including criteria specifying the first collection of entities, wherein identifying includes identifying the first content item; and
providing at least a portion of the first collection of entities for presentation to a user along with search results responsive to the query, wherein providing at least a portion of the first collection of entities includes providing one or more of the eligible content items including the first content item along with the portion of the first collection of entities including dynamically arranging a presentation of the portion of the first collection to position the first content item more prominently or visually emphasize the first content item based on a bid by the content sponsor.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.
35 Citations
22 Claims
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1. A computer-implemented method comprising:
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receiving, from a content sponsor, an indication of a first collection of entities to be used as selection criteria for presenting a first content item of a campaign responsive to received requests, wherein the first collection of entities is a grouping of entities that share at least one common characteristic; storing in inventory a reference to the first content item and the indicated selection criteria; after the storing, receiving a query including one or more terms or phrases, wherein the one or more terms or phrases identifies or is associated with a first entity; determining, using one or more processors, that the first entity is included in the first collection of entities, wherein the one or more terms or phrases does not include the first collection; identifying one or more eligible content items from an inventory of content items, each eligible content item being associated with selection criteria including criteria specifying the first collection of entities, wherein identifying includes identifying the first content item; and providing at least a portion of the first collection of entities for presentation to a user along with search results responsive to the query, wherein providing at least a portion of the first collection of entities includes providing one or more of the eligible content items including the first content item along with the portion of the first collection of entities including dynamically arranging a presentation of the portion of the first collection to position the first content item more prominently or visually emphasize the first content item based on a bid by the content sponsor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 21, 22)
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13. A computer program product embodied in a non-transitive computer-readable medium including instructions, that when executed, cause one or more processors to:
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receive, from a content sponsor, an indication of a first collection of entities to be used as a selection criteria for presenting a first content item of a campaign responsive to received requests, wherein the first collection of entities is a grouping of entities that share at least one common characteristic; store in inventory a reference to the first content item and the indicated selection criteria; after the storing, receive a query including one or more terms or phrases, wherein the one or more terms or phrases identifies or is associated with a first entity; determine that the first entity is included in the first collection of entities, wherein the one or more terms of phrases does not include the first collection; identify one or more eligible content items from the inventory of content items, each eligible content item being associated with selection criteria including criteria specifying the first collection of entities, wherein identifying includes identifying the first content item; and provide at least a portion of the first collection of entities for presentation to a user along with search results responsive to the query, wherein providing at least a portion of the first collection of entities includes providing one or more of the eligible content items including the first content item along with the portion of the first collection of entities including dynamically arranging a presentation of the portion of the first collection to position the first content item more prominently or visually emphasize the first content item based on a bid by the content sponsor. - View Dependent Claims (14, 15, 16)
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17. A system comprising:
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an entity engine that evaluates terms and phrases in a received query to identify associated collections of entities; a related content identification engine that identifies eligible content items from an inventory of content items, wherein each eligible content item identified is associated with selection criteria, including criteria specifying, or associated with, a specific collection of entities and the received query; a request handler that handles requests for content received by a content management system, the content management system selecting and providing content in response to requests for content; one or more processors; and one or more memory elements including instructions that, when executed, cause the one or more processors to; receive, from a content sponsor, an indication of a first collection of entities to be used as a selection criteria for presenting a first content item of a campaign responsive to received requests, wherein the first collection of entities is a grouping of entities that share at least one common characteristic; store in inventory a reference to the first content item and the indicated selection criteria; after the storing, receive a query including one or more terms or phrases, wherein the one or more terms or phrases identifies or is associated with a first entity; determine that the first entity is included in the first collection of entities, wherein the one or more terms of phrases does not include the first collection; identify one or more eligible content items from the inventory of content items, each eligible content item being associated with selection criteria including criteria specifying the first collection of entities, wherein identifying includes identifying the first content item; and provide at least a portion of the first collection of entities for presentation to a user along with search results responsive to the query, wherein providing at least a portion of the first collection of entities includes providing one or more of the eligible content items including the first content item along with the portion of the first collection of entities including dynamically arranging a presentation of the portion of the first collection to position the first content item more prominently or visually emphasize the first content item based on a bid by the content sponsor. - View Dependent Claims (18, 19, 20)
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Specification