System, method and mobile communication terminal for displaying advertisement upon activation of mobile communication terminal

• US 9,307,396 B2
• Filed: 08/21/2012
• Issued: 04/05/2016
• Est. Priority Date: 10/19/2011
• Status: Active Grant

• Current Assignee: Firstface Co., Ltd.
• Original Assignee: Firstface Co., Ltd.
• Inventors: Jung, Jae Lark, Bae, Kyoung Duck
• Primary Examiner(s): Yun, Eugene
• Application Number:
  US13/590,510
• Publication Number:
  US 20130102363A1
• Time in Patent Office: 1,323 Days
• Field of Search: 455/566
• US Class Current: 1/1
• CPC Class Codes: G06F 21/32 using biometric data, e.g. fingerprints, iris scans or voiceprints
• CPC Class Codes: G06F 21/36 by graphic or iconic representation
• CPC Class Codes: G06F 21/62 Protecting access to data via a platform, e.g. using keys or access control rules
• CPC Class Codes: G06F 3/04883 for inputting data by handwriting, e.g. gesture or text
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0262 during computer stand-by mode
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06V 40/12 Fingerprints or palmprints
• CPC Class Codes: G06V 40/1365 Matching; Classification
• CPC Class Codes: G06V 40/16 Human faces, e.g. facial parts, sketches or expressions
• CPC Class Codes: G06V 40/18 Eye characteristics, e.g. of the iris
• CPC Class Codes: H04L 63/0861 using biometrical features, e.g. fingerprint, retina-scan cryptographic mechanisms or cryptographic arrangements for entity authentication using biological data H04L9/3231
• CPC Class Codes: H04M 1/67 by electronic means
• CPC Class Codes: H04M 1/724 User interfaces specially adapted for cordless or mobile telephones
• CPC Class Codes: H04M 1/72466 with selection means, e.g. keys, having functions defined by the mode or the status of the device
• CPC Class Codes: H04W 12/06 Authentication
• CPC Class Codes: H04W 12/08 Access security
• CPC Class Codes: H04W 12/63 Location-dependent; Proximity-dependent
• CPC Class Codes: H04W 4/02 : Services making use of location information
• CPC Class Codes: H04W 4/90 : Services for handling of emergency or hazardous situations, e.g. earthquake and tsunami warning systems [ETWS]
• CPC Class Codes: H04W 52/027 : by controlling a display operation or backlight unit
• CPC Class Codes: H04W 8/22 : Processing or transfer of terminal data, e.g. status or physical capabilities
• CPC Class Codes: H04W 88/02 : Terminal devices
• CPC Class Codes: Y02B 70/30 : Systems integrating technologies related to power network operation and communication or information technologies for improving the carbon footprint of the management of residential or tertiary loads, i.e. smart grids as climate change mitigation technology in the buildings sector, including also the last stages of power distribution and the control, monitoring or operating management systems at local level
• CPC Class Codes: Y02D 30/70 : in wireless communication networks

Abstract

Provided are a system, method and mobile communication terminal for displaying an advertisement upon activation of the mobile communication terminal. The mobile communication terminal includes a display unit, and an activation button configured to switch an inactive state in which the display unit is off to an active state in which the display unit is on. When the activation button is pressed and thereby the inactive state is switched to the active state, an advertisement is displayed on the display unit.

Claims

1. A mobile communication terminal, comprising:

a display unit;

a memory; and

a processor,

wherein the mobile communication terminal includes, stored in the memory and configured to be executed by the processor, instructions for;

sensing a change from an inactive state of the mobile communication terminal to an active state of the mobile communication terminal, wherein in the inactive state the display unit is turned off while the mobile communication terminal being communicable, wherein in the active state the display unit is turned on while the mobile communication terminal being communicable; and

performing a predetermined operation upon sensing the change from the inactive state to the active state, wherein the predetermined operation is display of a lock screen on the display unit,

wherein the lock screen includes an advertisement, an unlock interface and an additional input interface,

wherein the unlock interface is configured to unlock the mobile communication terminal from the lock screen, and

wherein the additional input interface is configured to display an additional information related to the advertisement.

2. The mobile communication terminal according to claim 1, the mobile communication terminal further comprising an activation button,

wherein the mobile communication terminal changes from the inactive state to the active state when the activation button is pressed.

3. The mobile communication terminal according to claim 2, wherein the predetermined operation differs according to the number of presses or a press time of the activation button.

4. The mobile communication terminal according to claim 1, wherein the display unit is touch capable of receiving user input for controlling the mobile communication terminal.

5. The mobile communication terminal according to claim 1, wherein the advertisement is randomly selected or selected under a predetermined condition.

6. The mobile communication terminal according to claim 5, wherein the predetermined condition includes current location information whereby the advertisement related to the current location is provided.

7. The mobile communication terminal according to claim 6, wherein the advertisement related to the current location is for a company around the current location.

8. The mobile communication terminal according to claim 5, wherein the predetermined condition includes user characteristic information.

9. The mobile communication terminal according to claim 5, wherein the predetermined condition includes current time.

10. The mobile communication terminal according to claim 5, wherein the predetermined condition includes a combination of at least two of current location information, user characteristic information or current time.

11. The mobile communication terminal according to claim 1, wherein the predetermined operation further provides a social network service, and

wherein the advertisement is displayed only when there is no new content that has not been checked by a user.

12. The mobile communication terminal according to claim 1, wherein the additional input interface is provided on an image of the advertisement, wherein the additional input interface is capable of receiving input through the image of the advertisement.

13. The mobile communication terminal according to claim 1, wherein the additional information provides information related to the advertisement including at least one of company information, product information, discount information, or location information.

14. A method for providing an advertisement in a lock screen of a mobile communication terminal, the method comprising:

sensing a change from an inactive state to an active state of the mobile communication terminal, wherein in the inactive state a display unit is turned off while mobile communication terminal being communicable; and

performing a predetermined operation, upon sensing the change from the inactive state to the active state, wherein the predetermined operation comprises display of the lock screen on the display unit,

wherein the lock screen includes an advertisement, an unlock interface and an additional input interface,

wherein the unlock interface is configured to unlock the mobile communication terminal from the lock screen, and

wherein the additional input interface is configured to display an additional information related to the advertisement.

15. The method according to claim 14, wherein the change from the inactive state to the active state is conducted by pressing an activation button.

16. The method according to claim 14, wherein the predetermined operation differs according to at least one of the number of presses or a press time of the activation button.

17. The method according to claim 14, wherein the advertisement is at least one of randomly selected or selected under a predetermined condition.

18. The method according to claim 17, wherein the predetermined condition includes current location information whereby the advertisement related to the current location is provided.

19. The method according to claim 18, wherein the advertisement related to the current location is for a company around the current location.

20. The method according to claim 17, wherein the predetermined condition includes user characteristic information.

21. The method according to claim 17, wherein the predetermined condition includes current time.

22. The method according to claim 17, wherein the predetermined condition includes a combination of at least two of current location information, user characteristic information or current time.

23. The method according to claim 14, wherein the application further provides a social network service, and

wherein the advertisement is displayed only when there is no new content that has not been checked by a user.

24. The method according to claim 14, wherein the additional input interface is provided on an image of the advertisement, wherein the additional input interface is capable of receiving input through the image of the advertisement.

25. The method according to claim 14, wherein the additional information provides information related to the advertisement including at least one of company information, product information, discount information, or location information.