Providing recommendations

• US 9,311,384 B1
• Filed: 03/07/2013
• Issued: 04/12/2016
• Est. Priority Date: 03/07/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Jain, Ankit, Chai, Wei
• Primary Examiner(s): Morrison, Jay
• Assistant Examiner(s): Hoang, Ken
• Application Number:
  US13/788,251
• Time in Patent Office: 1,132 Days
• Field of Search: 705/26.62, 705/14.66, 705/14.53, 705/14.73, 705/14.45, 705/26.5, 705/26.7, 705/14.32, 705/14.41, 705/14.44, 705/14.49, 705/14.54, 705/14.57, 705/14.58, 705/14.68, 705/14.72, 705/2, 705/26.1, 705/26.63, 705/3, 705/36.R, 705/39, 705/41, 705/44, 705/7.26, 705/7.36, 705/7.42, 707/736, 707/723, 707/732, 707/737, 707/754, 707/725, 707/727, 707/758, 707/767, 707/769, 707/776, 707/793, 707/821, 707/748, 715/234, 715/202, 715/205, 715/217, 715/751, 715/753, 715/758, 715/765, 715/769, 725/46, 725/75
• US Class Current: 1/1
• CPC Class Codes: G06F 16/284 Relational databases
• CPC Class Codes: G06F 16/95 Retrieval from the web

Abstract

A server system, which manages distribution or download of content, may obtain data relating to interactions between a user and one or more other server systems providing services that are different from services provided by the server system. The server system may then analyze the obtained interactions related data, with the analysis comprising identifying content accessed, obtained, or used by the user during the interactions between the user and the one or more other server systems. The server system may then map that content to one or more other contents available in the server system, and may generate, based on that mapping, recommendation information personalized for the user.

Claims

1. A method, comprising:

obtaining by a first server system that manages distribution of a first content and provides a first service, interactions related data relating to interactions of a user when obtaining second services from a second server system that manages distribution of content, wherein the second services comprise different services from the first service;

identifying a second content that is provided by the second server system and is associated with the interactions for the second services;

determining that the different services comprise restricting storage of the second content on electronic devices;

mapping the second content to the first content;

generating by the first server system, recommendation information personalized for the user based on the mapping of the second content to the first content; and

applying an anonymous identifier to the interactions related data;

wherein the second content comprises content that is a sample of the first content and restricted from storage on an electronic device associated with the user.

2. The method of claim 1, wherein the interactions of the user comprise viewing, sampling, and/or searching for at least a portion of the first content.

3. The method of claim 1, comprising mapping the second content to the first content based on matching of the second content or a category corresponding to the second content with the first content or a category corresponding to the first content.

4. The method of claim 3, comprising matching of the second content or a category corresponding to the second content with the first content or a category corresponding to the first content based on one or more matching thresholds.

5. The method of claim 1, comprising mapping the second content to the first content based on correlating attributes associated with the second content or a category corresponding to the second content to attributes associated with the first content or a category corresponding to the first content.

6. The method of claim 1, comprising mapping the second content to the first content based on one or more of:

title parsing, metadata matching, or content fingerprinting.

7. The method of claim 1, comprising maintaining by the first server system a user database corresponding to a plurality of users associated with the first server system and/or services offered through the first server system.

8. The method of claim 7, comprising updating the user database based on the interactions related data.

9. The method of claim 8, comprising generating an entry in the user database corresponding to the user accessing the second content responsive to determining, during the updating of the user database, that it lacks an entry for the user.

10. The method of claim 8, comprising modifying or adjusting an entry in the user database corresponding to the user accessing the second content responsive to determining, during the updating of the user database, that it comprises an entry for the user.

11. The method of claim 1, further comprising:

removing an identifying data from the interactions related data, the identifying data comprising at least one of a user name and a publically available identifying data associated with the user;

updating, based on the interactions related data, a content preference information associated with a user entry of the user in a user database maintained by the first server system; and

wherein the second content comprises content that is a sample of the first content and restricted from storage on an electronic device associated with the user.

12. A system, comprising:

a first server system that manages distribution of a first content and provides a first service, the first server system being operable to;

obtain interactions related data relating to interactions of a user when obtaining second services from a second server system that manages distribution of content, wherein the second services comprise different services from the first service;

identify a second content that is provided by the second server system and is associated with the interactions for the second services;

determine that the different services comprise restricting storage of the second content on electronic devices;

map the second content to the first content;

generate by the first server system, recommendation information personalized for the user based on the mapping of the second content to the first content; and

apply an anonymous identifier to the interactions related data,

wherein the second content comprises content that is a sample of the first content and restricted from storage on an electronic device associated with the user.

13. The system of claim 12, wherein the interactions of the user comprise viewing, sampling, and/or searching for at least a portion of the first content.

14. The system of claim 12, wherein the first server system is operable to map the second content to the first content based on matching of the second content or a category corresponding to the second content with the first content or a category corresponding to the first content.

15. The system of claim 14, wherein the first server system is operable to match the second content or a category corresponding to the second content with the first content or a category corresponding to the first content based on one or more matching thresholds.

16. The system of claim 12, wherein the first server system is operable to map the second content to the first content based on correlating attributes associated with the second content or a category corresponding to the second content to attributes associated with the first content or a category corresponding to the first content.

17. The system of claim 12, wherein the first server system is operable to map the second content to the first content based on one or more of:

title parsing, metadata matching, or content fingerprinting.

18. The system of claim 12, wherein the first server system is operable to maintain by the first server system a user database corresponding to a plurality of users associated with the first server system and/or services offered through the first server system.

19. The system of claim 18, wherein the first server system is operable to update the user database based on the interactions related data.

20. The system of claim 19, wherein the first server system is operable to generate an entry in the user database corresponding to the user accessing the second content responsive to determining, during the updating of the user database, that it lacks an entry for the user.

21. The system of claim 19, wherein the first server system is operable to modify or adjust an entry in the user database corresponding to the user accessing the second content responsive to determining, during the updating of the user database, that it comprises an entry for the user.