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Display of location-related promotional message with search query results

  • US 9,311,655 B2
  • Filed: 10/12/2012
  • Issued: 04/12/2016
  • Est. Priority Date: 10/12/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • executing computer-readable instructions by one or more processing units to;

    generate electrical signals representing a promotional message for a first establishment, the first establishment to have a geographical relationship to a second establishment, wherein the second establishment is to represent, at least in part, results of a search query, the search query to include one or more user-supplied search terms; and

    assign a fee to the promotional message, the fee to be a function of a proximity of the second establishment to the first establishment.

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