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Media exposure linking utilizing bluetooth signal characteristics

  • US 9,313,286 B2
  • Filed: 06/12/2014
  • Issued: 04/12/2016
  • Est. Priority Date: 12/16/2011
  • Status: Active Grant
First Claim
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1. An apparatus to monitor media exposure via a computer, comprising:

  • a processor; and

    a storage memory comprising computer readable instructions that, when executed, cause the processor to;

    pair the computer with a plurality of portable devices using corresponding Bluetooth connections when media is received at the computer;

    obtain signal strength characteristics of the Bluetooth connections for corresponding ones of the paired plurality of portable devices; and

    associate the signal strength characteristics with the received media to facilitate determining which of the signal strength characteristics was the strongest when the media data was received in the computer.

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