Methods and systems for presenting advertisements to particular users based on perceived lulls in media assets
First Claim
1. A method for presenting an advertisement, the method comprising:
- retrieving, using communications circuitry, a first user profile associated with a first user who is consuming a media asset;
determining, using control circuitry, that the first user perceives a segment of the media asset as a lull based on the first user profile;
in response to determining that the first user perceives the segment of the media asset as a lull, identifying, using the control circuitry, a second user who is also consuming the media asset;
retrieving, the communications circuitry, a second user profile associated with the second user;
determining, the control circuitry, whether or not the second user also perceives the segment of the media asset to be a lull based on the second user profile; and
in response to determining that the second user does not also perceive the segment of the media asset to be a lull, causing, the control circuitry, the advertisement to be presented to the first user but not the second user.
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Accused Products
Abstract
Methods and systems are also provided herein for presenting an advertisement to a user who perceives a media asset to be in a lull, and refraining from presenting the advertisement to a different user who does not perceive the media asset to be in a lull. Control circuitry may determine that a first user perceives a segment of the media asset as a lull based on a first user profile. The control circuitry may determine whether or not the second user also perceives the segment of the media asset to be a lull based on a second user profile. In response to determining that the second user does not also perceive the segment of the media asset to be a lull, the control circuitry may cause the advertisement to be presented to the first user but not to the second user.
36 Citations
18 Claims
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1. A method for presenting an advertisement, the method comprising:
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retrieving, using communications circuitry, a first user profile associated with a first user who is consuming a media asset; determining, using control circuitry, that the first user perceives a segment of the media asset as a lull based on the first user profile; in response to determining that the first user perceives the segment of the media asset as a lull, identifying, using the control circuitry, a second user who is also consuming the media asset; retrieving, the communications circuitry, a second user profile associated with the second user; determining, the control circuitry, whether or not the second user also perceives the segment of the media asset to be a lull based on the second user profile; and in response to determining that the second user does not also perceive the segment of the media asset to be a lull, causing, the control circuitry, the advertisement to be presented to the first user but not the second user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for presenting an advertisement, the system comprising:
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communications circuitry; and control circuitry configured to; retrieve, using the communications circuitry, a first user profile associated with a first user who is consuming a media asset; determine that the first user perceives a segment of the media asset as a lull based on the first user profile; in response to determining that the first user perceives the segment of the media asset as a lull, identify a second user who is also consuming the media asset; retrieve a second user profile associated with the second user; determine whether or not the second user also perceives the segment of the media asset to be a lull based on the second user profile; and in response to determining that the second user does not also perceive the segment of the media asset to be a lull, cause the advertisement to be presented to the first user but not the second user. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification