Methods and apparatus to measure exposure to streaming media
First Claim
Patent Images
1. A method of measuring exposure to streaming media, the method comprising:
- intercepting, with a processor of a media monitor, a first media stream intermediate a media device and a display, the first media stream output by the media device based on a second media stream and a timed text track received at the media device from a service provider, the media monitor coupling the media device and the display, the timed text track including media-identifying metadata formatted in an ID3 format;
demultiplexing, with the processor, a closed captioning transport stream from the first media stream;
extracting metadata from the closed captioning transport stream, the metadata inserted into the closed captioning transport stream by the media device based on the timed text track;
determining whether the metadata is (1) the media-identifying metadata and is (2) formatted using the ID3 format; and
in response to determining that the metadata is (1) the media-identifying metadata and (2) is formatted using the ID3 format, exporting at least one of the metadata or data based on the metadata to a media measurement server.
10 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatus to measure exposure to streaming media are described. An example method includes demultiplexing a closed captioning transport stream from a media stream, the media stream intercepted intermediate a media device and a display. Metadata is extracted from the closed captioning transport stream. At least one of the metadata or data based on the metadata is exported to a media measurement server.
-
Citations
16 Claims
-
1. A method of measuring exposure to streaming media, the method comprising:
-
intercepting, with a processor of a media monitor, a first media stream intermediate a media device and a display, the first media stream output by the media device based on a second media stream and a timed text track received at the media device from a service provider, the media monitor coupling the media device and the display, the timed text track including media-identifying metadata formatted in an ID3 format; demultiplexing, with the processor, a closed captioning transport stream from the first media stream; extracting metadata from the closed captioning transport stream, the metadata inserted into the closed captioning transport stream by the media device based on the timed text track; determining whether the metadata is (1) the media-identifying metadata and is (2) formatted using the ID3 format; and in response to determining that the metadata is (1) the media-identifying metadata and (2) is formatted using the ID3 format, exporting at least one of the metadata or data based on the metadata to a media measurement server. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. An apparatus to measure exposure to streaming media, the apparatus comprising:
-
a media interceptor to intercept a media stream intermediate a media device and a display, the media interceptor to couple the media device to the display, the media stream output by the media device based on media and a timed text track received from a service provider, the timed text track including media-identifying metadata formatted in an ID3 format; a demultiplexer to demultiplex a closed captioning transport stream from the media stream; a metadata extractor to extract metadata from the closed captioning transport stream, the metadata inserted into the closed captioning transport stream by the media device based on the timed text track; and a transmitter to transmit the metadata to a media measurement server when the metadata is (1) the media-identifying metadata and (2) is formatted using the ID3 format. - View Dependent Claims (8, 9, 10)
-
-
11. A tangible machine-readable storage medium comprising instructions which, when executed, cause processor of a media monitor to at least:
-
intercept a first media stream intermediate a media device and a display, the first media stream output by the media device based on a second media stream and a timed text track received at the media device from a service provider, the media monitor coupling the media device and the display, the timed text track including media-identifying metadata formatted in an ID3 format; demultiplex a closed captioning transport stream from the first media stream; extract metadata from the closed captioning transport stream, the metadata inserted into the closed captioning transport stream by the media device based on the timed text track; determine whether the metadata is (1) the media-identifying metadata and is (2) formatted using the ID3 format; and in response to determining that the metadata is (1) the media-identifying metadata and (2) is formatted using the ID3 format, export at least one of the metadata or data based on the metadata to a media measurement server. - View Dependent Claims (12, 13, 14, 15, 16)
-
Specification