System and method for advertising distribution through mobile social gaming

• US 9,314,697 B2
• Filed: 09/30/2013
• Issued: 04/19/2016
• Est. Priority Date: 07/26/2013
• Status: Active Grant

• Current Assignee: Andrew Levi
• Original Assignee: Blue Calypso Incorporated
• Inventors: Levi, Andrew E., dela Valdene, Jean Pierre, Rushing, William, Bauer, Bradley W.
• Primary Examiner(s): Chan, Allen
• Application Number:
  US14/042,319
• Publication Number:
  US 20150031449A1
• Time in Patent Office: 932 Days
• Field of Search: 463/31, 705/14.4
• US Class Current: 1/1
• CPC Class Codes: A63F 13/216 using geographical information, e.g. location of the game device or player using GPS
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/85 Providing additional services to players
• CPC Class Codes: A63F 2300/51 Server architecture

Abstract

A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application operating on a consumer device, such as a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer'"'"'s social network. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to tag other participants. Rewards are delivered as redeemable coupons based on identifying graphical landmarks at sponsor locations.

Claims

1. In a system of a network, a participant device, a target device and an intermediary device, all connected to the network, a method for providing an advertisement game comprising:

when the participant device and the target device become collocated, sending a message from the intermediary device to the participant device advising of a proximity to the target device;

receiving, by the intermediary device from the participant device, a picture linked with a target that is associated with the target device by a tag;

confirming the tag by the intermediary device;

sending an acknowledgement of the tag to the target device by the intermediary device;

wherein the participant device is one of a phone and a tablet; and

,

wherein the target device is one of a phone and a tablet.

2. The method of claim 1 further comprising the step of:

sending an advertisement to the participant device by the intermediary device.

3. The method of claim 1 further comprising the step of:

sending an advertisement to the target device by the intermediary device.

4. The method of claim 1 wherein becoming collocated comprises the steps of:

receiving a first set of geographic location data from the participant device by the intermediary device;

receiving a second set of geographic location data from the target device by the intermediary device; and

,

comparing the first set of geographic location data to the second set of geographic location data by the intermediary device.

5. The method of claim 1 further comprising the steps of:

providing a permit by the intermediary device; and

,

allowing the tag based on the permit.

6. The method of claim 1 further comprising the steps of:

providing permit data to the participant device and to the target device by the intermediary device; and

,

receiving reward data that is based on the permit data from the participant device by the intermediary device.

7. The method of claim 1 further comprising the steps of:

determining a winner based on the tag by the intermediary device; and

,

rewarding the winner by sending reward data to the participant device by the intermediary device.

8. The system of claim 1 further comprising a recipient device connected to the network, and the method further comprising the step of:

syndicating the advertisement game to the recipient device by the intermediary device; and

,

wherein the recipient device is one of a phone and a tablet.

9. A method for a mobile game carried out by a mobile game server, comprising the steps of:

storing, by the mobile game server, a set of game rules for the mobile game;

storing, by the mobile game server, a set of sponsor advertisements and a set of rewards for the mobile game;

receiving, by the mobile game server, registration of a set of participants and a set of mobile devices associated with the set of participants;

executing, by the mobile game server, the mobile game according to the set of game rules;

communicating, by the mobile game server, the set of sponsor advertisements to the set of mobile devices;

when a first mobile device of a first participant of the set of participants and a second mobile device of a second participant of the set of participants are collocated, receiving, by the mobile game server, a tag event that includes a digital image from the first mobile device;

confirming, by the mobile game server, the digital image to be an image of the second participant;

determining by the mobile game server, a winner based on the tag event;

sending, by the mobile game server, a reward of the set of rewards to a mobile device of the winner; and

,

wherein each mobile device is one of a phone and a tablet.

10. The method of claim 9 wherein the step of collocating further comprises:

receiving, by the mobile game server from the first mobile device, a first set of geographic location data;

receiving, by the mobile game server from the second mobile device, a second set of geographic location data; and

,

comparing, by the mobile game server, the first set of geographic location data to the second set of geographic location data.

11. The method of claim 9 wherein the step of collocating further comprises the step of collocating a plurality of mobile devices of the set of mobile devices and of a plurality of participants of the set of participants.

12. The method of claim 9 wherein the step of confirming is performed by the steps of:

receiving, by the mobile game server from the first mobile device, an initial image of the second participant; and

,

comparing, by the mobile game server, the digital image to the initial image to determine a match.

13. The method of claim 9 wherein the step of confirming is performed by facial recognition by the mobile game server.

14. The method of claim 9 further comprising the steps of:

allowing, by the mobile game server, the first participant to collect a permit; and

,

allowing, by the mobile game server, the tag event based on the permit.

15. The method of claim 14 further comprising the step of sending, by the mobile game server to a mobile device of the first participant, reward data to reward the first participant based on the permit.

16. The method of claim 9 wherein the step of determining the winner further comprises sending, by the mobile game server to mobile devices of a subset of participants of the set of participants, reward data rewarding the subset of participants by a plurality of tag events.

17. A mobile game system for conducting a mobile game between a set of participants associated with a set of mobile devices connected to a network comprising:

a mobile game server connected to the network;

a set of mobile game parameters;

the mobile game server further comprising a processor executing a set of programmed instructions which cause the processor to;

register, by the mobile game server, the set of participants;

initialize, by the mobile game server, the set of mobile game parameters;

transmit, by the mobile game server, the set of mobile game parameters to the set of mobile devices;

collocate, by the mobile game server, the set of participants;

receive, by the mobile game server, a set of game information from the set of mobile devices; and

,

deliver, by the mobile game server, a reward to a participant of the set of participants based on the set of game information;

wherein each mobile device is one of a phone and a tablet.

18. The system of claim 17 wherein the set of game information further comprises:

a tag; and

,

a tag confirmation.

19. The system of claim 18 wherein the set of programmed instructions further include instructions which cause the processor to:

send, by the mobile game server, an advertisement to a mobile device of the set of mobile devices based on the set of game information.

20. The system of claim 17 wherein the set of programmed instructions further include instructions which cause the processor to:

facilitate, by the mobile game server, syndication of the mobile game.

21. The system of claim 20 wherein the step of facilitating is conducted by the mobile game server through a social media interface.

22. The system of claim 17 wherein the set of mobile game parameters further comprises:

a set of execution rules for the mobile game; and

,

an appearance of the mobile game.

23. The system of claim 17 wherein the set of programmed instructions further include instructions which cause the processor to:

assign, by the mobile game server, a set of points to each participant of the set of participants based on the set of game information;

determine, by the mobile game server, a rank for each participant of the set of participants based on the set of points; and

,

determine, by the mobile game server, the set of rewards based on at least one of the group consisting of the rank and the set of points.