Research data gathering with a portable monitor and a stationary device
First Claim
1. A method for gathering audience measurement data, the method comprising:
- gathering, via a stationary monitoring system, first data concerning exposure to media output by a media receiver, the gathering of the first data including collecting a first code encoded in the media;
gathering second data concerning exposure to the media output by the media receiver with a portable monitor carried on the person of a user, the second data including a second code encoded in the media;
gathering, via the portable monitor, location data encoded in the media by the stationary monitoring system, the location data providing information on a physical location of the portable monitor; and
producing the audience measurement data concerning exposure to the media output by the media receiver from the first data, the second data, and the location data.
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Abstract
Methods and apparatus for research data gathering with a portable monitor and a stationary device are described. An example method includes gathering, via a stationary monitoring system, first data concerning exposure to media output by a media receiver, wherein gathering the first data comprises collecting a first code encoded in the media, gathering second data concerning exposure to the media output by the media receiver with a portable monitor carried on the person of a user, wherein the second data comprises a second code encoded in the media, gathering, via the portable monitor, location data encoded in the media by the stationary monitoring system, the location data providing information on a physical location of the portable monitor, and producing the audience measurement data concerning exposure to the media output by the receiver from the first data, the second data, and the location data.
81 Citations
27 Claims
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1. A method for gathering audience measurement data, the method comprising:
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gathering, via a stationary monitoring system, first data concerning exposure to media output by a media receiver, the gathering of the first data including collecting a first code encoded in the media; gathering second data concerning exposure to the media output by the media receiver with a portable monitor carried on the person of a user, the second data including a second code encoded in the media; gathering, via the portable monitor, location data encoded in the media by the stationary monitoring system, the location data providing information on a physical location of the portable monitor; and producing the audience measurement data concerning exposure to the media output by the media receiver from the first data, the second data, and the location data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for gathering audience measurement data, the system comprising:
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a stationary monitoring system to gather first data concerning exposure to media from a media receiver, the stationary monitoring system to gather the first data by gathering a first code encoded in the media; a portable monitor to; gather second data concerning exposure to media output by the media receiver, the portable monitor to gather the second data by gathering a second code encoded in the media; and gather location data encoded in the media by the stationary monitoring system, the location data providing information on a physical location of the portable monitor; and a processor to receive the first data, the second data, and the location data and to produce the audience measurement data concerning exposure to the media output by the media receiver based on the first data, the second data, and the location data. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer readable storage disc or storage device comprising instructions that, when executed, cause a machine to at least:
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collect, via a stationary monitoring system, first data concerning exposure to media output by a media receiver, the first data including a first code encoded in the media; collect, via a portable monitor carried on the person of a user, second data concerning exposure to the media output by the media receiver, the second data including a second code encoded in the media; collect, via the portable monitor, location data encoded in the media by the stationary monitoring system, the location data providing information on a physical location of the portable monitor; and produce audience measurement data concerning exposure to the media output by the media receiver from the first data, the second data, and the location data. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27)
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Specification