Automatic verification of advertiser identifier in advertisements

• US 9,317,873 B2
• Filed: 03/28/2014
• Issued: 04/19/2016
• Est. Priority Date: 03/28/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Agrawal, Anurag, Soundararajan, Varun, Kothari, Anshul
• Primary Examiner(s): Lastra, Daniel
• Application Number:
  US14/229,438
• Publication Number:
  US 20150278881A1
• Time in Patent Office: 753 Days
• Field of Search: 705/14.1
• US Class Current: 1/1
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06Q 30/0185 Product, service or business identity fraud
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

Systems and methods for automatically verifying an identifier of a content provider are provided. A first identifier, a content item, and a uniform resource locator are received from a content provider. The domain of the uniform resource locator is determined. A plurality of second resources under the domain are accessed and stored in memory. From the plurality of second resources, a plurality of second identifiers are detected. A map of domain and a plurality of second identifiers is created. Using the map, the first identifier is compared to each of the plurality of second identifiers. If there is a match, the first identifier is approved to be used with the content item. The first identifier may be displayed on a user device with the content item.

Claims

1. A computer-implemented method of verifying an identifier of a content provider, comprising:

receiving, by a data processing system, a first identifier for contact information of a content provider, a content item, and a uniform resource locator (URL) from the content provider, the URL identifying a first resource;

classifying, by the data processing system, the first identifier for contact information as a first type of identifier;

determining, using the data processing system, a domain of the URL by parsing the URL for the first resource;

accessing, by the data processing system, a plurality of second resources, each second resource under the domain, to store data associated with the plurality of second resources in memory;

parsing, using the data processing system, the data associated with the plurality of second resources into one or more object trees;

detecting, using the data processing system, a plurality of second identifiers from the one or more object trees;

classifying, using the data processing system, each of the plurality of second identifiers based on a type of identifier for each of the plurality of second identifiers using data from the one or more object trees;

mapping, using the data processing system, the plurality of second identifiers to the domain;

filtering, using the data processing system, a set of second identifiers from the plurality of second identifiers based on comparing the type of identifier for each of the plurality of second identifiers to the first type of identifier of the first identifier for contact information to identify a filtered set of second identifiers;

matching, using the data processing system and using the mapping, the first identifier with a second identifier of the filtered set of second identifiers to verify the first identifier;

generating, using the data processing system, a link based on the first identifier with the content item responsive to the first identifier matching the second identifier;

receiving, by a data processing system, a request for a content item from a computing device; and

serving the received content item with the generated link to the computing device responsive to the request.

2. The method of claim 1, wherein accessing the plurality of second resources further comprises accessing and storing the first resource as one of the the plurality of second resources.

3. The method of claim 1, further comprising associating the first identifier with the content item.

4. The method of claim 1, further comprising:

filtering a portion of each of the plurality of second resources; and

wherein detecting the plurality of second identifiers comprises detecting the plurality of second identifiers from the filtered plurality of second resources.

5. The method of claim 1, wherein detecting the plurality of second identifiers further comprises detecting a second identifier from a hidden portion of a second resource.

6. The method of claim 1, further comprising:

providing instructions to modify one of the plurality of second resources to include the first identifier;

storing into memory a modified resource;

detecting a third identifier from the modified resource; and

approving use of the first identifier with the content item, responsive to the first identifier matching the third identifier.

7. The method of claim 1, wherein the first identifier comprises one of a phone number, a mailing address, email address, fax number, video chat handle, instant messaging handle, payment information, or a social media profile.

8. The method of claim 1, further comprising:

rendering each of the plurality of second resources using each object tree; and

wherein detecting the plurality of second identifiers comprises detecting the plurality of second identifiers from the rendered second resources.

9. The method of claim 1, wherein matching the first identifier comprises matching a portion of the first identifier with a portion of a second identifier of the plurality of second identifiers.

10. A system for verifying an identifier of a content provider, the system comprising:

one or more processors; and

one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising;

receiving a first identifier for contact information of a content provider, a content item, and a uniform resource locator (URL) from a content provider, the URL identifying a first resource,

classifying the first identifier for contact information as a first type of identifier,

determining the domain of the URL by parsing the URL for the first resource,

loading, using the domain, a plurality of second resources, each second resource under the domain, to store data associated with the plurality of second resources into memory,

parsing the data associated with the plurality of second resources into one or more object trees,

detecting a plurality of second identifiers from the one or more object trees,

classifying each of the plurality of second identifiers based on a type of identifier for each of the plurality of second identifiers using data from the one or more object trees;

creating a map of the plurality of second identifiers with the domain,

filtering a set of second identifiers from the plurality of second identifiers based on comparing the type of identifier for each of the plurality of second identifiers to the first type of identifier of the first identifier for contact information to identify a filtered set of second identifiers,

matching, using the map, the first identifier with a second identifier of the filtered set of second identifiers to verify the first identifier;

generating a link based on the first identifier with the content item responsive to the first identifier matching the second identifier;

receiving a request for a content item from a computing device; and

serving the received content item with the generated link to the computing device responsive to the request.

11. The system of claim 10, wherein loading the plurality of second resources comprises storing the first resource as one of the plurality of second resources.

12. The system of claim 10, wherein the one or more storage devices store instructions that, when executed by the one or more processors, cause the one or more processors to perform operations further comprising:

associating the identifier with the content item.

13. The system of claim 10, wherein the one or more storage devices store instructions that, when executed by the one or more processors, cause the one or more processors to perform operations further comprising:

filtering a portion of each of the plurality of second resources; and

wherein detecting the plurality of second identifiers is from the filtered the plurality of second resources.

14. The system of claim 10, wherein detecting the plurality of second identifiers comprises detecting a second identifier from a hidden portion of a second resource.

15. The system of claim 10, wherein the one or more storage devices store instructions that, when executed by the one or more processors, cause the one or more processors to perform operations further comprising:

instructing the content provider to modify one of the plurality of second resources to include the first identifier;

storing the modified resource in memory;

detecting a third identifier from the modified resource; and

approving the content provider to use the first identifier with the content item responsive to the first identifier matching the third identifier.

16. The system of claim 10, wherein the first identifier comprises one of a phone number, a mailing address, email address, fax number, video chat handle, instant messaging handle, payment information, or a social media profile.

17. The system of claim 10, wherein the one or more storage devices store instructions that, when executed by the one or more processors, cause the one or more processors to perform operations further comprising:

rendering each of the plurality of second resources using each object tree; and

detecting the plurality of second identifiers from each of the rendered second resources.

18. The system of claim 10, wherein matching the first identifier comprises matching a portion of the first identifier with a portion of a second identifier of the plurality of second identifiers.