Method and apparatus for providing advertisement service in digital broadcast receiver

• US 9,326,024 B2
• Filed: 12/28/2009
• Issued: 04/26/2016
• Est. Priority Date: 12/30/2008
• Status: Active Grant

• Current Assignee: Altimedia Corp. (Alticast Corporation)
• Original Assignee: Alticast Corporation
• Inventors: Lee, Ji-Young
• Primary Examiner(s): FLYNN, RANDY A
• Application Number:
  US12/647,835
• Publication Number:
  US 20100169915A1
• Time in Patent Office: 2,311 Days
• Field of Search: 725/42
• US Class Current: 1/1
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4438 Window management, e.g. event handling following interaction with the user interface
• CPC Class Codes: H04N 21/4821 using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method for providing an advertisement service in a digital broadcast receiver is disclosed. The method includes receiving a broadcast signal over a broadcast network; extracting configuration data of lattice-type video contents and at least one advertisement video from the received broadcast signal; editing the extracted configuration data of lattice-type video contents and displaying the edited configuration data on a display means of a user terminal as a channel selection screen; upon receipt of a focus move request from a user while providing the channel selection screen, selecting a video content corresponding to the focus move request; and if a focus moved by the focus move request of the user has been located on the selected video content for a predetermined time or more, displaying the advertisement video on the display means in contiguity with the selected video content.

Claims

1. A method for providing an advertisement service in a digital broadcast receiver, comprising:

receiving a broadcast signal including a configuration data of lattice-type video contents, and at least one advertisement video over a broadcast network;

extracting the configuration data of lattice-type video contents, and at least one advertisement video included in the received broadcast signal;

editing the extracted configuration data of lattice-type video contents;

displaying the edited configuration data on a display means of a user terminal as a channel selection screen;

in response to a focus move request from a user while providing the channel selection screen, selecting a video content corresponding to the focus move request; and

if a focus moved by the focus move request of the user has been located on the selected video content for a predetermined time or more, contemporaneously displaying, on the display means, the selected video content on the channel selection screen and the advertisement video,

wherein a display position of the advertisement video on the display means is configured, so as to display the advertisement video adjoining a one side of the selected video content based on a display position of the selected video content,

wherein a display position of the advertisement video is not located on the selected video content and additional information related to the selected video content,

wherein a display position of the additional information is configured so as to display the additional information adjoining one side of the selected video content,

wherein the advertisement video is displayed overlapping a video content adjoining the selected video content, and

wherein the channel selection screen is a curved circular selection screen on which the lattice-type video contents are arranged in a circular way.

2. The method of claim 1, further comprising determining whether the focus has been located on the selected video content for the predetermined time or more.

3. The method of claim 1, wherein the channel selection screen is a full search screen on which the lattice-type video contents are classified into categories.

4. The method of claim 1, wherein the channel selection screen is a mini-search screen that provides a video content in a full screen and displays video contents included in a particular category among the lattice-type video contents on one side of the entire screen.

5. The method of claim 1, further comprising:

displaying a video file associated with the selected video content.

6. The method of claim 1, wherein the additional information is at least one of a program scheduling information of a channel corresponding to the selected video content, a program title of the selected video content, and a channel information corresponding to the selected video content.

7. An apparatus for providing an advertisement service in a digital broadcast receiver, the apparatus comprising:

a data converter configured to receive a broadcast signal including a configuration data of lattice-type video contents, and at least one advertisement video over a broadcast network, and extract the configuration data of lattice-type video contents, and the at least one advertisement video included in the received broadcast signal;

a display configured to provide multiple video contents on a channel selection screen; and

at least one controller configured to edit the configuration data of lattice-type video contents, extracted by the data converter, and output content screen configuration data for providing the channel selection screen to the display, and observe whether a focus move request is received from a user while the display is providing the channel selection screen;

wherein if it is determined by the at least one controller that the focus move request has been received from the user, the at least one controller generates the content screen configuration data to select a video content corresponding to the focus move request and display the selected video content, and if a focus moved by the focus move request has been located on the selected video content for a predetermined time or more, the at least one controller generates the content screen configuration data to contemporaneously display, on the display, the selected video content on the channel selection screen and the advertisement video,

wherein a display position of the advertisement video on the display is configured, so as to display the advertisement video adjoining a one side of the selected video content based on a display position of the selected video content,

wherein a display position of the advertisement video is not located on the selected video content and additional information related to the selected video content,

wherein a display position of the additional information is configured so as to display the additional information adjoining one side of the selected video content,

wherein the advertisement video is displayed overlapping a video content adjoining the selected video content, and

wherein the channel selection screen is a curved circular selection screen on which the lattice-type video contents are arranged in a circular way.

8. The apparatus of claim 7, wherein the at least one controller determines whether the focus has been located on the selected video content for the predetermined time or more.

9. The apparatus of claim 7, wherein the channel selection screen is a full search screen on which the lattice-type video contents are classified into categories.

10. The apparatus of claim 7, wherein the channel selection screen is a mini-search screen that provides a video content in a full screen and displays video contents included in a particular category among the lattice-type video contents on one side of the entire screen.

11. The apparatus of claim 7, wherein the display of the selected video content corresponds to display of a video file associated with the selected video content.

12. The apparatus of claim 7, wherein the additional information is at least one of a program scheduling information of a channel corresponding to the selected video content, a program title of the selected video content, and a channel information corresponding to the selected video content.