Methods and apparatus to collect audience information associated with a media presentation
First Claim
1. A method of collecting media data, the method comprising:
- detecting, with a communication interface of a base meter located in proximity to a media presentation device, registration information from a portable metering device located in proximity to the base meter, the registration information identifying a user associated with the portable metering device;
halting, with a processor of the base meter, a media monitoring operation of an audience measurement circuit of the base meter when the presence of the portable metering device is detected by the communication interface in proximity to the base meter;
accessing, with the processor of the base meter, a polling query based on a media identifier associated with media presented by the media presentation device, the media identifier received from the portable metering device while the media monitoring operation of the audience measurement circuit of the base meter is halted, the polling query including a survey question associated with the media;
sending the polling query from the base meter to the portable metering device for presentation to the user; and
after receiving a response to the polling query, communicating, with the processor of the base meter, the response to the polling query, the registration information, and the media identifier, from the base meter, to a data collection facility.
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Accused Products
Abstract
Methods and apparatus to collect audience information associated with a media presentation are described herein. An example method includes detecting, at a base meter located in proximity to a media presentation device, registration information from a portable metering device within proximity of the base meter, the registration information identifying a user associated with the portable metering device. A content identifier associated with media presented by the media presentation device is determined. A polling query is sent to the portable metering device for presentation to the user. A response to the polling query, the registration information, and the content identifier are communicated to a data collection facility.
57 Citations
26 Claims
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1. A method of collecting media data, the method comprising:
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detecting, with a communication interface of a base meter located in proximity to a media presentation device, registration information from a portable metering device located in proximity to the base meter, the registration information identifying a user associated with the portable metering device; halting, with a processor of the base meter, a media monitoring operation of an audience measurement circuit of the base meter when the presence of the portable metering device is detected by the communication interface in proximity to the base meter; accessing, with the processor of the base meter, a polling query based on a media identifier associated with media presented by the media presentation device, the media identifier received from the portable metering device while the media monitoring operation of the audience measurement circuit of the base meter is halted, the polling query including a survey question associated with the media; sending the polling query from the base meter to the portable metering device for presentation to the user; and after receiving a response to the polling query, communicating, with the processor of the base meter, the response to the polling query, the registration information, and the media identifier, from the base meter, to a data collection facility. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A machine-readable storage disk or storage device comprising instructions which cause a processor of a base meter in proximity to a media presentation device to at least:
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detect, via a communication interface, registration information from a portable metering device in proximity to the processor of the base meter, the registration information identifying a user associated with the portable metering device; halt a media monitoring operation performed by an audience measurement circuit of the base meter in response to detecting the presence of the portable metering device in proximity to the processor of the base meter; access a polling query based on a media identifier associated with media presented by the media presentation device, the media identifier received from the portable metering device while the media monitoring operation of the audience measurement circuit of the base meter is halted, the polling query including a survey question associated with the media; send the polling query to the portable metering device for presentation to the user; and after receiving a response to the polling query, communicate the response to the polling query, the registration information, and the media identifier, from the base meter, to a data collection facility. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A base meter to collect media exposure data, the base meter comprising:
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a first communication interface to detect registration information from a portable metering device within proximity of a media presentation device; audience measurement circuitry to determine a media identifier associated with media presented by the media presentation device, the audience measurement circuitry to halt the determination of the media identifier when the registration information from the portable metering device is detected within a threshold distance of the base meter; a processor to access a polling query based on the media identifier, the media identifier received from the portable metering device while the determination of the media identifier is halted, the polling query including a survey question associated with the media presented by the media presentation device; a second communication interface to transmit the polling query to the portable metering device, the second communication interface to receive a response to the polling query from the portable metering device; and a third communication interface to communicate the response from the portable metering device, the registration information, and the media identifier to a data collection facility. - View Dependent Claims (20, 21, 22, 23, 24, 25)
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26. A base meter to collect media exposure data, the base meter comprising:
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a communication interface to detect registration information from a portable metering device within proximity of a media presentation device; audience measurement circuitry to determine a media identifier associated with media presented by the media presentation device, the audience measurement circuitry to halt the determination of the media identifier when the registration information from the portable metering device is detected within a threshold distance of the base meter; a processor to access a polling query based on the media identifier, the media identifier received from the portable metering device while the determination of the media identifier is halted, the polling query including a survey question associated with the media presented by the media presentation device; the communication interface to transmit the polling query to the portable metering device, the communication interface to receive a response to the polling query from the portable metering device; and the communication interface to communicate the response from the portable metering device, the registration information, and the media identifier to a data collection facility.
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Specification