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Methods and apparatus to collect audience information associated with a media presentation

  • US 9,326,034 B2
  • Filed: 10/07/2013
  • Issued: 04/26/2016
  • Est. Priority Date: 04/22/2002
  • Status: Expired due to Term
First Claim
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1. A method of collecting media data, the method comprising:

  • detecting, with a communication interface of a base meter located in proximity to a media presentation device, registration information from a portable metering device located in proximity to the base meter, the registration information identifying a user associated with the portable metering device;

    halting, with a processor of the base meter, a media monitoring operation of an audience measurement circuit of the base meter when the presence of the portable metering device is detected by the communication interface in proximity to the base meter;

    accessing, with the processor of the base meter, a polling query based on a media identifier associated with media presented by the media presentation device, the media identifier received from the portable metering device while the media monitoring operation of the audience measurement circuit of the base meter is halted, the polling query including a survey question associated with the media;

    sending the polling query from the base meter to the portable metering device for presentation to the user; and

    after receiving a response to the polling query, communicating, with the processor of the base meter, the response to the polling query, the registration information, and the media identifier, from the base meter, to a data collection facility.

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