Methods and systems for identifying user input data for matching content to user interests

• US 9,330,093 B1
• Filed: 08/02/2012
• Issued: 05/03/2016
• Est. Priority Date: 08/02/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Chang, Di-Fa, Illowsky, Rebecca
• Primary Examiner(s): Baderman, Scott
• Assistant Examiner(s): Velez-Lopez, Mario M
• Application Number:
  US13/565,194
• Time in Patent Office: 1,370 Days
• Field of Search: 715/234
• US Class Current: 1/1
• CPC Class Codes: E06B 9/15 with closing members formed of slats or the like
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links

Abstract

A method of managing content includes analyzing a plurality of referring uniform resource locators (URLs); extracting, from each of the referring URLs, website data and a parameter having a parameter value; generating website parameter pairs based on the website data and the parameters of the referring URLs; determining a diversity metric, for each website parameter pair, based on variety of parameter values of the website parameter pair; selecting a website parameter pair having a diversity metric exceeding a determined threshold; and generating a template for parsing a referring URL of the selected website parameter pair.

Claims

1. A method of managing content, the method comprising:

analyzing a plurality of referring uniform resource locators (URLs) for a same website;

identifying, from the referring URLs, a given parameter and different parameter values for the given parameter;

determining that the given parameter is a query parameter for the same website based on a number of the different parameter values for the given parameter meeting a specified threshold number;

and

generating a template for parsing a referring URL of the same website based on the determination that the given parameter is a query parameter, wherein the template identifies parameter values for the given parameter in the referring URL of the same website as a query term.

2. The method of claim 1, the method further comprising:

receiving a content item request for a page, the content item request including a referring URL having website data corresponding to the selected website parameter pair;

parsing a parameter value from the referring URL of the content item request based on the template for the selected website parameter pair;

selecting a content item based on the parameter value parsed from the referring URL of the content item request; and

providing the content item for display on the page.

3. The method of claim 2, wherein the parsing comprises:

selecting a template for parsing the referring URL of the content item request; and

parsing a parameter value from the referring URL of the content item request based on the selected template.

4. The method of claim 2, further comprising:

storing the template for the selected website parameter pair on a server.

5. The method of claim 4, wherein the parsing comprises:

retrieving the template; and

parsing a parameter value from the referring URL of the content item request based on the retrieved template.

6. The method of claim 1, wherein the content item comprises an advertisement.

7. The method of claim 1, wherein the parameter value corresponds to at least one keyword.

8. The method of claim 1, wherein the parameter value corresponds to a user input.

9. The method of claim 1, wherein the referring URL of the content item request for the page corresponds to a URL of a previously visited page.

10. The method of claim 9, wherein the referring URL of the content item request for the page corresponds to a user input to the previously visited page.

11. An apparatus for managing content, the apparatus comprising:

a processor configured for;

analyzing a plurality of referring uniform resource locators (URLs) for a same website;

identifying, from the referring URLs, a given parameter and different parameter values for the given parameter;

determining that the given parameter is a query parameter for the same website based on a number of the different parameter values for the given parameter meeting a specified threshold number;

and

generating a template for parsing a referring URL of the same website based on the determination that the given parameter is a query parameter, wherein the template identifies parameter values for the given parameter in the referring URL of the same website as a query term.

12. The apparatus of claim 11, wherein the parameter value corresponds to at least one keyword.

13. The apparatus of claim 11, wherein the parameter value corresponds to a user input.

14. The apparatus of claim 11, wherein the referring URL corresponds to a URL of a previously visited page.

15. A computer program product for managing content, the computer program product comprising:

a computer-readable storage medium comprising code for;

analyzing a plurality of referring uniform resource locators (URLs) for a same website;

identifying, from the referring URLs, a given parameter and different parameter values for the given parameter;

determining that the given parameter is a query parameter for the same website based on a number of the different parameter values for the given parameter meeting a specified threshold number;

and

generating a template for parsing a referring URL of the same website based on the determination that the given parameter is a query parameter, wherein the template identifies parameter values for the given parameter in the referring URL of the same website as a query term.

16. The computer program product of claim 15, wherein the parameter value corresponds to a user input.

17. The computer program product of claim 15, wherein the referring URL corresponds to a URL of a previously visited page.