Internet connected household identification for online measurement and dynamic content delivery
First Claim
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1. A computer-implemented method for identifying an internet connected household (ICH), comprising:
- receiving an Internet Protocol (IP) address at an Internet entity;
determining a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service;
determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold;
determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age; and
based on the residential internet service status, the device activity status, and the IP assignment age status, determining whether the IP address is associated with an ICH.
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Abstract
A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service, whether device activity from the IP address does not exceed a defined activity threshold, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.
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Citations
22 Claims
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1. A computer-implemented method for identifying an internet connected household (ICH), comprising:
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receiving an Internet Protocol (IP) address at an Internet entity; determining a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service; determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold; determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age; and based on the residential internet service status, the device activity status, and the IP assignment age status, determining whether the IP address is associated with an ICH. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A non-transitory computer readable storage medium encoded with computer program instructions which when accessed by a computer cause the computer to load the program instructions to a memory therein creating a special purpose data structure causing the computer to operate as a specially programmed computer, executing a method of identifying an internet connected household (ICH), comprising:
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receiving, in the specially programmed computer at an Internet entity, an Internet Protocol (IP) address; determining, in the specially programmed computer, a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service; determining, in the specially programmed computer, a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold; determining, in the specially programmed computer, an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age; and based on the residential internet service status, the device activity status, and the IP assignment age status, determining, in the specially programmed computer, whether the IP address is associated with an ICH. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification