Content provision apparatus and method
First Claim
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1. A content provision apparatus comprising:
- a message reception module configured to selectively receive an advertising content request message, the advertising content request message comprising a transmission time of the advertising content request message and information corresponding to a broadcast channel of broadcasting content, the advertising content request message being received from a display apparatus which is displaying the broadcast content;
a content extraction module configured to extract advertising content associated with the broadcast content based on the broadcast channel corresponding to the information included in the advertising content request message and the transmission time of the advertising content request message; and
a communication module configured to transmit the extracted advertising content,wherein the advertising content is directly uploaded to the content provision apparatus by an advertiser of the advertising content, and the advertising content is associated with the broadcast content selected by the advertiser, andwherein in the requesting of the advertising content associated with the broadcast content, the advertising content associated with the broadcast content is selectively requested during playback of the broadcast content.
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Abstract
Provided are a content provision apparatus and method. The content provision apparatus includes a message reception module receiving a service request message from a display apparatus which displays first content; a content extraction module analyzing the received service request message and extracting second content associated with the first content; and a communication module transmitting the extracted second content.
17 Citations
43 Claims
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1. A content provision apparatus comprising:
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a message reception module configured to selectively receive an advertising content request message, the advertising content request message comprising a transmission time of the advertising content request message and information corresponding to a broadcast channel of broadcasting content, the advertising content request message being received from a display apparatus which is displaying the broadcast content; a content extraction module configured to extract advertising content associated with the broadcast content based on the broadcast channel corresponding to the information included in the advertising content request message and the transmission time of the advertising content request message; and a communication module configured to transmit the extracted advertising content, wherein the advertising content is directly uploaded to the content provision apparatus by an advertiser of the advertising content, and the advertising content is associated with the broadcast content selected by the advertiser, and wherein in the requesting of the advertising content associated with the broadcast content, the advertising content associated with the broadcast content is selectively requested during playback of the broadcast content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A content provision method comprising:
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receiving advertising content which is directly uploaded by an advertiser of the advertising content; associating the advertising content with broadcast content selected by the advertiser; selectively receiving an advertising content request message, the advertising content request message comprising information corresponding to a broadcast channel of the broadcast content and a transmission time of the advertising content request message, the advertising content request message being received from a display apparatus which is displaying the broadcast content; extracting the advertising content based on the broadcast channel corresponding to the information included in the advertising content request message and the transmission time of the advertising content request message; and transmitting the extracted advertising content to the display apparatus, wherein the advertising content request message is selectively requested during playback of the broadcast content. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A method of providing advertisement content, the method comprising:
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displaying a broadcast content on a broadcast channel on a display apparatus; selectively transmitting an advertisement request message a display apparatus which is displaying the broadcast content, the advertising content request message comprising information corresponding to the broadcast channel and a transmission time of the advertising content request message; receiving advertisement content extracted by the content supplying apparatus based on the broadcast channel corresponding to the information included in the advertising content request message and the transmission time of the advertisement request message; and displaying the broadcast event with the received advertisement content, wherein the transmitting the advertisement request message comprises transmitting the advertisement request message based on a viewer selection of the advertisement content or automatically transmitting the advertisement request message based on a viewer manipulation of the display apparatus, wherein the advertisement content is directly uploaded to the content provision apparatus by an advertiser of the advertisement content, and the advertisement content is associated with broadcast content selected by the advertiser, and wherein the advertising request message is selectively requested during playback of the broadcast content. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43)
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Specification