Enforcing publisher content item block requests

• US 9,332,291 B1
• Filed: 12/27/2012
• Issued: 05/03/2016
• Est. Priority Date: 12/27/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Young-Lai, Matthew, Kobyakov, Pavel, Kirby, Chris
• Primary Examiner(s): Plucinski, Jamisue A
• Assistant Examiner(s): Shorter, Rashida Robinson
• Application Number:
  US13/727,894
• Time in Patent Office: 1,223 Days
• Field of Search: 726/13, 726/22, 726/23, 707/E17.109
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 63/0227 Filtering policies mail message filtering H04L51/212
• CPC Class Codes: H04L 63/0236 Filtering by address, protocol, port number or service, e.g. IP-address or URL
• CPC Class Codes: H04L 63/0263 Rule management
• CPC Class Codes: H04L 63/101 Access control lists [ACL]
• CPC Class Codes: H04L 63/107 wherein the security policies are location-dependent, e.g. entities privileges depend on current location or allowing specific operations only from locally connected terminals
• CPC Class Codes: H04L 67/025 for remote control or remote monitoring of applications
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/266 Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enforcing publisher content item block requests. In one aspect, a method includes receiving a set of declared network locations for a content item and rendering the content item. A request is initiated for a resource that is referenced by the content item, and network locations fetched in response to the request are logged. A composite set of network locations that includes the fetched network locations and declared network locations is generated. The composite set of network locations is used to enforce publisher block requests.

Claims

1. A computer-implemented method, comprising:

receiving, from a content item provider, a set of declared network locations for a content item provided by the content item provider, the set of declared network locations specifying one or more network locations that the content item provider specifies and being requested by a user device in response to user interaction with the content item;

simulating, at a server, a user interaction with the content item including;

rendering the content item; and

initiating, through interaction with the content item by one or more data processing apparatus, a request for a resource that is referenced by the content item;

logging, as requested network locations for the content item and by the one or more data processing apparatus, each network location that is requested in response to the interaction with the content item;

removing, by the one or more data processing apparatus and from the requested network locations, one or more of the requested network locations that match a service location, from a set of known service locations that have been identified as approved service providers for the content item provider to create a set of filtered network locations that are requested by a user device in response to user interaction with the content item;

generating, for the content item and by one or more data processing apparatus, a composite set of network locations that includes the set of filtered network locations and the set of declared network locations specified by the content item provider;

comparing the composite set of network locations to a set of blacklisted network locations provided by a publisher that differs from the content item provider; and

preventing the content item from being presented with a web document provided by the publisher when a network location in the composite set of network locations matches a network location in the set of blacklisted network locations.

2. The method of claim 1, wherein preventing presentation of the content item comprises not transmitting the content item in response to the content item request.

3. The method of claim 1, further comprising:

determining that fewer than a threshold number of the requested network locations match a network location in the declared network locations; and

preventing, in response to determining that fewer than a threshold number of the requested network locations match a network location in the declared network locations, presentation of the content item with publisher resources.

4. The method of claim 1, further comprising:

determining that at least a threshold number of the requested network locations are not included in the declared network locations; and

preventing, in response to determining that at least a threshold number of the requested network locations are not included in the declared network locations, presentation of the content item with publisher resources.

5. The method of claim 1, further comprising:

obtaining, from a browser address field, a last requested network address for the content item, the last requested network address being a network address for a final resource that was requested in response to interaction with the content item; and

identifying a resource at the last requested network address as a destination resource for the content item.

6. The method of claim 1, further comprising:

logging a time at which the network locations in the set of requested network locations were requested; and

determining a last requested network location for the content item based on the logged times.

7. The method of claim 6, further comprising:

determining that the last requested network location for the content item does not match a network location in the set of declared network locations; and

preventing presentation of the content item in response to determining that the last requested network location does not match a network location in the set of declared network locations.

8. The method of claim 1, further comprising:

determining for a particular network location that content items provided by at least a threshold number of content item providers redirect users to the particular network location; and

identifying the particular network location as a service location for a service site in response to determining that the content item provider by the threshold number of content item providers redirect users to the particular network location.

9. A system comprising:

a data store storing a set of declared network locations for a content item, the set of declared network locations being a set of network locations specified by a content item provider as network locations that the content item provider specifies and being requested in response to user interaction with the content item; and

one or more data processing apparatus coupled to the data store, the one or more data processing apparatus including instructions that upon execution cause the one or more data processing apparatus to perform operations comprising;

simulating, at a server, a user interaction with the content item including;

rendering the content item; and

initiating, through interaction with the content item by one or more data processing apparatus, a request for a resource that is referenced by the content item;

logging, as requested network locations for the content item and by the one or more data processing apparatus, each network location that is requested in response to the interaction with the content item;

removing, by the one or more data processing apparatus and from the requested network locations, one or more of the requested network locations that match a service location, from a set of known service locations that have been identified as approved service providers for the content item provider to create a set of filtered network locations that are requested by a user device in response to user interaction with the content item;

generating, for the content item and by one or more data processing apparatus, a composite set of network locations that includes the set of filtered network locations and the set of declared network locations specified by the content provider;

comparing the composite set of network locations to a set of blacklisted network locations provided by a publisher that differs from the content item provider; and

preventing the content item from being presented with a web document provided by the publisher when a network location in the composite set of network locations matches a network location in the set of blacklisted network locations.

10. The system of claim 9, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

determining that fewer than a threshold number of the requested network locations match a network location in the declared network locations; and

preventing, in response to determining that fewer than a threshold number of the requested network locations match a network location in the declared network locations, presentation of the content item with publisher resources.

11. The system of claim 9, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

determining that at least a threshold number of the requested network locations are not included in the declared network locations; and

preventing, in response to determining that at least a threshold number of the requested network locations are not included in the declared network locations, presentation of the content item with publisher resources.

12. The system of claim 9, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

obtaining, from a browser address field, a last requested network address for the content item, the last requested network address being a network address for a final resource that was requested in response to interaction with the content item; and

identifying a resource at the last requested network address as a destination resource for the content item.

13. The system of claim 9, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

logging a time at which the network locations in the set of requested network locations were requested; and

determining a last requested network location for the content item based on the logged times.

14. The system of claim 13, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

determining that the last requested network location for the content item does not match a network location in the set of declared network locations; and

preventing presentation of the content item in response to determining that the last requested network location does not match a network location in the set of declared network locations.

15. The system of claim 9, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

determining for a particular network location that content items provided by at least a threshold number of content item providers redirect users to the particular network location; and

identifying the particular network location as a service location for a service site in response to determining that the content item provider by the threshold number of content item providers redirect users to the particular network location.

16. A non-transitory computer storage medium storing instructions that upon execution, by one or more data processing apparatus, cause the one or more data processing apparatus to perform operations comprising:

receiving, from a content item provider, a set of declared network locations for a content item provided by the content item provider, the set of declared network locations specifying one or more network locations that the content item provider specifies and being requested by a user device in response to user interaction with the content item;

simulating, at a server, a user interaction with the content item including;

rendering the content item; and

initiating, through interaction with the content item by one or more data processing apparatus, a request for a resource that is referenced by the content item;

logging, as requested network locations for the content item and by the one or more data processing apparatus, each network location that is requested in response to the interaction with the content item;

removing, by the one or more data processing apparatus and from the requested network locations, one or more of the requested network locations that match a service location, from a set of known service locations that have been identified as approved service providers for the content item provider to create a set of filtered network locations that are requested by a user device in response to user interaction with the content item;

generating, for the content item and by one or more data processing apparatus, a composite set of network locations that includes the set of filtered network locations and the set of declared network locations specified by the content item provider;

comparing the composite set of network locations to a set of blacklisted network locations provided by a publisher that differs from the content item provider; and

preventing the content item from being presented with a web document provided by the publisher when a network location in the composite set of network locations matches a network location in the set of blacklisted network locations.

17. The computer storage medium of claim 16, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

determining that fewer than a threshold number of the requested network locations match a network location in the declared network locations; and

preventing, in response to determining that fewer than a threshold number of the requested network locations match a network location in the declared network locations, presentation of the content item with publisher resources.

18. The computer storage medium of claim 16, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

determining that at least a threshold number of the requested network locations are not included in the declared network locations; and

preventing, in response to determining that at least a threshold number of the requested network locations are not included in the declared network locations, presentation of the content item with publisher resources.

19. The computer storage medium of claim 16, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

obtaining, from a browser address field, a last requested network address for the content item, the last requested network address being a network address for a final resource that was requested in response to interaction with the content item; and

identifying a resource at the last requested network address as a destination resource for the content item.

20. The computer storage medium of claim 16, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

logging a time at which the network locations in the set of requested network locations were requested; and

determining a last requested network location for the content item based on the logged times.

21. The computer storage medium of claim 20, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

determining that the last requested network location for the content item does not match a network location in the set of declared network locations; and

preventing presentation of the content item in response to determining that the last requested network location does not match a network location in the set of declared network locations.

22. The computer storage medium of claim 16, wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:

determining for a particular network location that content items provided by at least a threshold number of content item providers redirect users to the particular network location; and

identifying the particular network location as a service location for a service site in response to determining that the content item provider by the threshold number of content item providers redirect users to the particular network location.