Presenting search result items having varied prominence
First Claim
1. A computing system comprising:
- a processor; and
computer storage memory having computer-executable instructions stored thereon which, when executed by the processor, configure the computing system to facilitate presentation of search result items having varied prominence, the processor being operable, when executing the instructions, to;
reference a search result item to be presented within a search results page in response to a search query;
determine that a size prominence of the search result item is to be modified based on a click-through rate associated with the search result item exceeding a threshold value compared to click-through rates associated with one or more other search result items within the search results page, each of the search result item and the one or more other search result items being a different set of components displayed as a group adjacent to one another on the search results page;
select a modified size prominence to which the size prominence is to be adjusted; and
adjust the size of the search result item to the modified size prominence in accordance with the determination that the size prominence of the search result item is to be modified, the adjusting comprising increasing the vertical space allocation and a number of components of the search result item.
2 Assignments
0 Petitions
Accused Products
Abstract
Computer-readable media, computer systems, and computing devices for facilitating presentation of search result items having varying prominence is provided. The method includes referencing a search result item to be presented within a search results page in response to a search query. Thereafter, a determination is made that a size prominence of the search result item is to be modified. Such a determination can be based on a result attribute(s) associated with the search result item and a result attribute(s) associated with other search result items within the search results page. The size of the search result item is adjusted in accordance with the determination that the size prominence of the search result item is to be modified.
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Citations
21 Claims
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1. A computing system comprising:
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a processor; and computer storage memory having computer-executable instructions stored thereon which, when executed by the processor, configure the computing system to facilitate presentation of search result items having varied prominence, the processor being operable, when executing the instructions, to; reference a search result item to be presented within a search results page in response to a search query; determine that a size prominence of the search result item is to be modified based on a click-through rate associated with the search result item exceeding a threshold value compared to click-through rates associated with one or more other search result items within the search results page, each of the search result item and the one or more other search result items being a different set of components displayed as a group adjacent to one another on the search results page; select a modified size prominence to which the size prominence is to be adjusted; and adjust the size of the search result item to the modified size prominence in accordance with the determination that the size prominence of the search result item is to be modified, the adjusting comprising increasing the vertical space allocation and a number of components of the search result item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of presenting search result items having varied prominence, the method comprising:
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presenting a first display area for displaying a first search result item and a second search result item presented on a search results page, the first search result item and the second search result item comprising an instant answer or a web result, each of the first search result item and the second search result item being a different set of components displayed as a group adjacent to one another on the search results page; identifying result attributes associated with the first search result item and a second search result item, the result attributes being historical data related to the first search result item and a second search result item, the results attributes being updated as historical data is gathered, the result attributes comprising a click-through rate; determining that the first search result item has a click-through rate exceeding a first threshold relative to a click-through rate associated with at least the second search result item presented on the search results page; adjusting the size allocation of the first search result item to a first greater predetermined size vertical space allocation; and increasing a number of components of the first search result item. - View Dependent Claims (10, 11, 12)
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13. A computing system comprising:
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a processor; and computer storage memory having computer-executable instructions stored thereon which, when executed by the processor, configure the computing system to facilitate presentation of search result items having varied prominence, the processor being operable, when executing the instructions, to; reference a set of search result items for display within a search results page that are relevant to a search query, the set including web results and instant answers; rank the search result items based on relevance to the search query; determine that a first search result item is to be increased from a first size allocation to a second size allocation that is greater than the first size allocation based on one or more result attributes associated with the search result items indicating that a click-through rate for the first search result item is greater than a click-through rate for at least the second search result item, each of the first search result item and the second search result item being a different set of components displayed as a group adjacent to one another on the search results page; increase a number of components of the first search result item; determine that a second search result item is to be modified to accommodate for the increase of the first search result item to the second size allocation such that the search result items may be displayed in accordance with one or more search result constraints; and present the first search result item having the second size allocation and the second search result item having the first size allocation within the search results page in accordance with the corresponding ranking. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A hardware device having computer-executable instructions embodied thereon that, when executed, cause a computing device to present search result items having varied prominence, the instructions causing the computing device to:
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present a first display area for displaying a first search result item and a second search result item presented on a search results page, the first search result item and the second search result item comprising an instant answer or a web result, each of the first search result item and the second search result item being a different set of components displayed as a group adjacent to one another on the search results page; identify result attributes associated with the first search result item and a second search result item, the result attributes being historical data related to the first search result item and a second search result item, the results attributes being updated as historical data is gathered, the result attributes comprising a click-through rate; determine that the first search result item has a click-through rate exceeding a first threshold relative to a click-through rate associated with at least the second search result item presented on the search results page; adjust the size allocation of the first search result item to a first greater predetermined size based on a determination of a number of search result items to be presented on the search results page, the adjusting comprising increasing the vertical space allocation; and increase a number of components of the first search result item. - View Dependent Claims (21)
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Specification