Augmented reality product instructions, tutorials and visualizations

• US 9,336,541 B2
• Filed: 09/21/2012
• Issued: 05/10/2016
• Est. Priority Date: 09/21/2012
• Status: Active Grant

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Pugazhendhi, Bagath, Yankovich, Steve
• Primary Examiner(s): Yang, Ryan R
• Application Number:
  US13/624,682
• Publication Number:
  US 20140085333A1
• Time in Patent Office: 1,327 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06F 3/147 using display panels
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G06V 40/12 Fingerprints or palmprints
• CPC Class Codes: G09G 2370/022 Centralised management of display operation, e.g. in a server instead of locally
• CPC Class Codes: G09G 2370/027 Arrangements and methods specific for the display of internet documents
• CPC Class Codes: G09G 2370/04 Exchange of auxiliary data, i.e. other than image data, between monitor and graphics controller
• CPC Class Codes: G09G 2380/14 Electronic books and readers
• CPC Class Codes: H04N 23/00 Cameras or camera modules comprising electronic image sensors; Control thereof

Abstract

In a system for augmented reality product instructions, tutorials and visualizations a method may include receiving a request for information from a client device, the request including image data and a request type; converting, using at least one processor, the image data into a digital fingerprint; comparing the digital fingerprint to a plurality of stored fingerprints to identify an object in the image data; and generating an augmented reality view of the identified object based on the request type; and transmitting the augmented reality view to the client device.

Claims

1. A method comprising:

receiving a request for information from a client device, the request including image data and a request type;

converting, using at least one processor, the image data into a digital fingerprint;

comparing the digital fingerprint to a plurality of stored fingerprints to identify an object in the image data; and

generating an augmented reality view of the identified object based on the request type, the generating of the augmented reality view of the identified object comprising;

accessing instructions correlated with the identified object based on the request type including an instruction request, the instructions stored in a database, and

determining location data for the instructions, the location data including coordinates in the image data; and

transmitting the augmented reality view to the client device.

2. The method of claim 1, wherein the augmented reality view includes the instructions and the location data.

3. The method of claim 1, wherein generating an augmented reality view of the identified object based on the request type comprises:

retrieving promotional material associated with the object based on the request type including an ad request.

4. The method of claim 1, wherein generating an augmented reality view of the identified object based on the request type comprises:

retrieving item recommendations associated with the identified object.

5. The method of claim 4, wherein the augmented reality view includes the item recommendation.

6. The method of claim 5, further comprising:

receiving an indication the item recommendation was selected on the client device; and

transmitting a location to purchase the item recommendation to the client device.

7. A computer-readable storage device including instructions stored thereon, which when executed by at least one processor cause the processor to perform operations comprising:

receiving a request for information from a client device, the request including image data and a request type;

converting the image data into a digital fingerprint;

comparing the digital fingerprint to a plurality of stored fingerprints to identify an object in the image data; and

generating an augmented reality view of the identified object based on the request type, the generating of the augmented reality view of the identified object comprising;

accessing instructions correlated with the identified object based on the request type including an instruction request, the instructions stored in a database, and

determining location data for the instructions, the location data including coordinates in the image data; and

transmitting the augmented reality view to the client device.

8. The storage device of claim 7, wherein the augmented reality view includes the instructions and the location data.

9. The storage device of claim 7, wherein the instructions for generating an augmented reality view of the identified object based on the request type comprise instructions for:

retrieving promotional material associated with the object based on the request type including an ad request.

10. The storage device of claim 7, wherein the instructions for generating an augmented reality view of the identified object based on the request type comprise instructions for:

retrieving item recommendations associated with the identified object.

11. The storage device of claim 10, wherein the augmented reality view includes the item recommendation.

12. The storage device of claim 11, wherein the operations further comprise:

receiving an indication the item recommendation was selected on the client device; and

transmitting a location to purchase the item recommendation to the client device.

13. A system comprising:

a server configured to receive a request for information from a client device, the request including image data and a request type;

a fingerprint module configured to convert the image data into a digital fingerprint;

a computer vision module configured to compare the digital fingerprint to a plurality of stored fingerprints to identify an object in the image data;

an augmented reality module configured to generate an augmented reality view of the identified object based on the request type, the augmented reality module being configured to generate the augmented reality view by performing operations comprising;

accessing instructions correlated with the identified object based on the request type including an instruction request, the instructions stored in a database, and

determining location data for the instructions, the location data including coordinates in the image data; and

the server configured to transmit the augmented reality view to the client device.

14. The augmented reality view of claim 13, wherein the augmented reality view includes the instructions and the location data.

15. The system of claim 13, further comprising:

a recommendation engine configured to generate a product recommendation associated with the identified object based on the request type including a commerce request.

16. The system of claim 15, wherein the recommendation engine is configured to generate an interactive augmented reality view, the interactive augmented reality view configured to allow a user to select the product recommendation.

17. The system of claim 16, wherein interactive augmented reality view is configured to, based on receiving a selection of the product recommendation, direct a user to an online marketplace to purchase the product recommendation.