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System and method for applying a database to video multimedia

  • US 9,338,520 B2
  • Filed: 01/25/2013
  • Issued: 05/10/2016
  • Est. Priority Date: 04/07/2000
  • Status: Expired due to Term
First Claim
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1. A method of delivering targeted advertisement, said method comprising:

  • determining, by a processor, video content being viewed by a user;

    determining, by the processor, from a database on which is stored a plurality of correlations between tags and video content, a tag correlated to the determined video content being viewed by the user on a time-code basis, wherein the tag is a time-stamped element in the determined video content being viewed by the user and is valid for a certain span of time within the determined video content being viewed by the user;

    accessing, by the processor, an advertisement correlated with the determined tag in response to a current time of viewing being within the certain span of time within the determined video content; and

    displaying the accessed advertisement to the user.

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