System and method for applying a database to video multimedia
First Claim
Patent Images
1. A method of delivering targeted advertisement, said method comprising:
- determining, by a processor, video content being viewed by a user;
determining, by the processor, from a database on which is stored a plurality of correlations between tags and video content, a tag correlated to the determined video content being viewed by the user on a time-code basis, wherein the tag is a time-stamped element in the determined video content being viewed by the user and is valid for a certain span of time within the determined video content being viewed by the user;
accessing, by the processor, an advertisement correlated with the determined tag in response to a current time of viewing being within the certain span of time within the determined video content; and
displaying the accessed advertisement to the user.
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Abstract
A system and method for applying a database to video multimedia is disclosed. Certain embodiments provide media content owners the capability to exploit video processing capabilities using rich, interactive and compelling visual content on a network. Mechanisms of associating video with commerce offerings are provided. Video server and search server technologies are integrated with ad serving personalization agents to make the final presentations of content and advertising. Algorithms utilized by the system use a variety of techniques for making the final presentation decisions of which ads, with which content, are served to which user.
206 Citations
17 Claims
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1. A method of delivering targeted advertisement, said method comprising:
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determining, by a processor, video content being viewed by a user; determining, by the processor, from a database on which is stored a plurality of correlations between tags and video content, a tag correlated to the determined video content being viewed by the user on a time-code basis, wherein the tag is a time-stamped element in the determined video content being viewed by the user and is valid for a certain span of time within the determined video content being viewed by the user; accessing, by the processor, an advertisement correlated with the determined tag in response to a current time of viewing being within the certain span of time within the determined video content; and displaying the accessed advertisement to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An apparatus for delivering targeted advertising, said apparatus comprising:
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a memory on which is stored machine readable instructions to; determine video content being viewed by a user; determine a tag correlated to the determined video content being viewed by the user on a time-code basis, wherein the tag is a time-stamped element in the determined video content being viewed by the user and is valid for a certain span of time within the determined video content being viewed by the user; access a particular advertisement associated with the tag in response to a current time of viewing being within the certain span of time within the determined video content; and display the accessed advertisement to the user; and a processor to execute the machine readable instructions. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A non-transitory computer readable storage medium on which is stored machine readable instructions that when executed by a processor are to cause the processor to:
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determine video content being viewed by a user; consult a database containing information pertaining to a plurality of correlations between tags and video content to determine a tag correlated to the determined video content being viewed by the user on a time-code basis, wherein the tag is a time-stamped element in the determined video content and is valid for a certain span of time within the determined video content being viewed by the user; access an advertisement correlated with the tag in response to a current time of viewing the video content being within the certain span of time within the determined video content; and display the accessed advertisement to the user.
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Specification