Software program ratings

• US 9,342,287 B2
• Filed: 07/10/2008
• Issued: 05/17/2016
• Est. Priority Date: 05/05/2008
• Status: Active Grant

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Muller, Max, Cortes, Ricardo D., Bhatnagar, Aloke
• Primary Examiner(s): Beausoliel, Jr., Robert
• Assistant Examiner(s): Khakhar, Nirav K
• Application Number:
  US12/171,171
• Publication Number:
  US 20100011336A1
• Time in Patent Office: 2,868 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 8/60 Software deployment
• CPC Class Codes: G06Q 30/0278 Product appraisal
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie

Abstract

Improved approaches for rating a software program are disclosed. The rating can be automatically determined from a plurality of user characterizations. The user characterizations can be designated by a user (e.g., developer or publisher) with respect to a plurality of content descriptors. The user characterizations can be supplied by the user on submitting a software program to an online distribution system. Once a rating is determined and associated with a software program, the rating can be used to influence availability of the software program from an online distribution system. The rating (or how the rating influences availability) can be dependent on geographical region. The rating being determined can also be influenced by rating rules.

Claims

1. A computer-implemented method for determining a rating for a software program, comprising:

displaying, on a display associated with a computing device, a plurality of content descriptors and options for user selection of both the frequency and intensity of the content in the software program by non-numerical selections;

receiving, from the computing device, a non-numerical user characterization selection for each of the content descriptors with respect to the software program;

associating a numerical rating level to each of the received non-numerical user characterization selections; and

determining a content rating for the software program based on, the numerical rating level associated with each of the non-numerical user characterizations compared to a characterization specific rating rule and a geographical rule;

using the rating to influence geographical availability of the software.

2. The computer-implemented method as recited in claim 1, wherein said method further comprises:

assigning the rating to the software program.

3. The computer-implemented method as recited in claim 1, wherein said receiving comprises:

receiving a user selection of a level for each of the content descriptors.

4. The computer-implemented method as recited in claim 3, wherein the user selection of the level is a selection of one of a set of predetermined levels.

5. The computer-implemented method as recited in claim 3, wherein said determining of the rating is based on the user selections of the levels for the content descriptors.

6. The computer-implemented method as recited in claim 1, wherein said determining of the rating comprises:

selecting the highest rating level from the rating levels assigned to the user characterization for each of the content descriptors; and

assigning the rating for the software program to the selected rating level.

7. The computer-implemented method as recited in claim 1, wherein said determining of the rating comprises:

identifying the rating rule;

evaluating the rating rule; and

determining the rating for the software program based on the rating rule.

8. The computer-implemented method as recited in claim 7, wherein said evaluating evaluates the rating rule based on at least one of the rating levels.

9. The computer-implemented method as recited in claim 1, wherein

the rating rule is

the highest rating level from the numerical rating levels assigned to the user characterization for each of the content descriptors.

10. The computer-implemented method as recited in claim 1, wherein the rating is an age group rating.

11. The computer-implemented method as recited in claim 1, wherein said displaying comprises:

displaying a table having content descriptors on one axis and having a plurality of selectable levels on another axis.

12. The computer-implemented method as recited in claim 1, wherein said determining of the rating is based exclusively on one or more of the user characterizations.

13. The method of claim 1 wherein the characterization specific rating is at least one of, cartoon violence, fantasy violence, prolonged graphic violence, and sadistic realistic violence.

14. The method of claim 1 wherein the characterization specific rating is at least one of, sexual content, nudity, profanity, crude humor, mature themes, suggestive themes and horror themed.

15. The method of claim 1 wherein the characterization specific rating is at least one of, alcohol use, tobacco use, drug use, and simulated gambling.

16. A non-transitory computer readable medium including at least computer program code for determining a rating for a software program, the code comprising instructions for:

displaying a plurality of content descriptors;

receiving a non-numerical user characterization for each of the content descriptors with respect to the software program by user selectable features indicating a frequency each characterization appears in the software;

associating a numerical rating level to each of the received non-numerical user characterizations;

determining a rating for the software program based on geographical rating rules and the numerical rating level associated with each of the received non-numerical user characterizations; and

using the rating to influence geographical availability of the software.

17. The computer readable medium of claim 16, further comprising:

computer program code for assigning the rating to the software program.

18. The computer readable medium of claim 16, wherein the computer program code for determining the rating further comprises:

computer program code for selecting the highest rating level from the rating levels assigned to the user characterization for each of the content descriptors; and

computer program code for assigning the rating for the software program to the selected rating level.

19. The computer readable medium of claim 16, wherein the computer program code for determining the rating further comprises:

computer program code for identifying a rating rule to be applied;

computer program code for evaluating the rating rule; and

computer program code for determining the rating for the software program based on the rating rule.

20. The computer readable medium of claim 16, wherein the computer program code for determining the rating further comprises:

computer program code for determining whether a rating rule is applicable;

if said computer program code for determining determines that the rating rule is applicable,

computer program code for evaluating the rating rule based on at least one of the rating levels; and

computer program code for determining the rating for the software program based on the rating rule; and

if said computer program code for determining determines that the rating rule is not applicable,

computer program code for selecting the highest rating level from the rating levels assigned to the user characterization for each of the content descriptors; and

determining the rating for the software program based on the selected rating level.

21. The method of claim 16 wherein the characterization specific rating is at least one of, cartoon violence, fantasy violence, prolonged graphic violence, sadistic realistic violence, sexual content, nudity, profanity, crude humor, mature themes, suggestive themes horror themed, alcohol use, tobacco use, drug use, and simulated gambling.

22. An apparatus to determine a rating for a software program, comprising:

a memory configured to store a plurality of content descriptors, a plurality of selectable user characterizations, and a plurality of rating levels;

a display; and

a processor configured to;

display, on the display, a plurality of content descriptors and selection choices for a user to select the intensity each characterization appears in the software;

receive a non-numerical user characterization selection for each of the content descriptors with respect to the software program;

associate one of the plurality of numerical rating levels to each of the received non-numerical user characterizations based on the received non-numerical selections;

determine a rating for the software program based on geographical rules and the numerical rating level associated with each of the received non-numerical user characterizations; and

use the rating to influence geographical availability of the software.

23. The apparatus of claim 22, wherein the processor is further configured to:

assign the rating to the software program.

24. The apparatus of claim 22, wherein the processor is further configured to:

select the highest rating level from the rating levels assigned to the user characterization for each of the content descriptors; and

assign the rating for the software program to the selected rating level.

25. The apparatus of claim 22, wherein the processor is further configured to:

identify a rating rule to be applied;

evaluate the rating rule; and

determine the rating for the software program based on the rating rule.

26. The apparatus of claim 25, wherein the processor is further configured to:

evaluate the rating rule based on at least one of the rating levels.

27. The apparatus of claim 22, wherein the processor is further configured to:

determine whether a rating rule is applicable; and

if a rating rule is determined to be applicable, evaluate the rating rule based on at least one of the rating levels; and

determine the rating for the software program based on the rating rule.

28. The apparatus of claim 27, wherein if the rating rule is not applicable, select the highest rating level from the rating levels assigned to the user characterization for each of the content descriptors;

and

determine the rating for the software program based on the selected rating level.

29. The apparatus of claim 22, wherein the rating is determined exclusively on one or more of the user characterizations from a single user.

30. The method of claim 22 wherein the characterization specific rating is at least one of, cartoon violence, fantasy violence, prolonged graphic violence, sadistic realistic violence, sexual content, nudity, profanity, crude humor, mature themes, suggestive themes horror themed, alcohol use, tobacco use, drug use, and simulated gambling.