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Associating an event attribute with a user based on a group of electronic messages associated with the user

  • US 9,342,597 B1
  • Filed: 12/31/2013
  • Issued: 05/17/2016
  • Est. Priority Date: 12/31/2013
  • Status: Active Grant
First Claim
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1. A computer implemented method, comprising:

  • identifying a group of electronic messages associated with a user;

    identifying an event associated with the group of electronic messages;

    determining one or more event attributes of the event, the event attributes including at least an event location identifier identifying a physical event location, wherein determining the one or more event attributes includes determining at least one of the event attributes based on the group of electronic messages;

    identifying location data of the user;

    determining a likelihood that the user interacted with the physical event location, the determining based on comparing the location data of the user to the event location identifier;

    associating, with the user, the likelihood that the user interacted with the physical event location and at least one of the event attributes determined based on the group of electronic messages;

    storing the association with the user in one or more databases;

    receiving a query from the user;

    utilizing the stored association to identify content responsive to the query; and

    providing the identified content to the user.

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