Personalized bookmarks for social networking system actions based on user activity

• US 9,342,612 B2
• Filed: 12/19/2011
• Issued: 05/17/2016
• Est. Priority Date: 12/19/2011
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Kao, Wayne, Zhang, Bo, Luu, Francis, Hua, Ming
• Primary Examiner(s): Arjomandi, Noosha
• Application Number:
  US13/330,474
• Publication Number:
  US 20130159314A1
• Time in Patent Office: 1,611 Days
• Field of Search: 707/723, 707/999.5, 707/798, 707/727, 709/224, 705/10
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations
• CPC Class Codes: G06F 16/9562 Bookmark management
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A social networking system provides a personalized set of bookmarks to a user based on the user'"'"'s interactions with the bookmarks and/or the items associated with the bookmarks. The personalized set of bookmarks is grouped by category, and the categories are ordered in accordance with rankings for the categories. The rankings for the categories are determined based on the highest ranked item from each category of item, and the ranking of the items is determined based on the user'"'"'s interactions with the bookmarks and/or associated items.

Claims

1. A computer-implemented method comprising:

receiving a plurality of a particular user'"'"'s interactions with a plurality of items in a social networking system, each item associated with a category;

ranking the items based on the particular user'"'"'s interactions with the items, each interaction discounted based on a time elapsed since the particular user last interacted with an item;

for the particular user, ranking the categories based on the item rankings of the items within each category;

for the particular user, generating by the social networking system a bookmark link for each item, each bookmark link providing a link to the corresponding item in the social networking system; and

sending the bookmark links grouped by category to the particular user for display, the bookmark links ordered within each category based on the item rankings of the corresponding items within the category, and the categories ordered based on the ranking of the categories.

2. The method of claim 1, wherein each category is selected from the group consisting of favorite bookmarks, groups, applications and pages.

3. The method of claim 1, wherein the ranking of the items is based on the number of times over a period of time the user interacted with the items.

4. The method of claim 1, wherein the ranking of the items is based on types of interactions the user has with the items.

5. The method of claim 1, wherein the ranking of the items is based on a duration of the interactions.

6. The method of claim 1, wherein the ranking for at least one item is based at least in part on an amount of money a particular user has spent on goods or services offered by the item.

7. The method of claim 6 wherein the ranking for the item is increased proportionally to the amount of money the particular user spends in association with the item.

8. The method of claim 1, wherein the ranking for the items is based at least in part on popularity of the items among a group of users.

9. The method of claim 8, wherein the group of users is selected from the particular user'"'"'s friends, users who share a common characteristic with the particular user, or all users of the social networking system.

10. The method of claim 1, wherein an inadvertent interaction with an item by the particular user is not considered when determining the ranking of the item.

11. The method of claim 1, wherein a bookmark link is generated for the particular user in response to the viewing user requesting a page.

12. The method of claim 11, wherein the requested page is at least one of a home page, a photo album, a message page, an application page, or a profile page.

13. The method of claim 1, wherein bookmark links are generated periodically for the particular user.

14. The method of claim 1, further comprising determining a highest ranked item for each category, and ranking the categories based on the highest ranked item for each category, wherein a category associated with a higher ranked item is ranked more highly than a category associated with a lower ranked item.

15. The method of claim 1, wherein the categories are ranked based on the average rank of all of the items in each category.

16. The method of claim 1 wherein the ranking of the item decreases as the amount of time increases from the time elapsed since the particular user last interacted with the item.

17. A non-transitory computer readable storage medium storing one or more programs configured to be executed by a server system, the one or more programs comprising instructions for:

receiving a plurality of a particular user'"'"'s interactions with a plurality of items in a social networking system, each item associated with a category;

ranking the items based on the particular user'"'"'s interactions with the items, each interaction discounted based on a time elapsed since the particular user interacted with an item;

for the particular user, ranking the categories based on the item rankings of the items within each category;

for the particular user, generating by the social networking system a bookmark link for each item, each bookmark link providing a link to the corresponding item in the social networking system; and

sending the bookmark links grouped by category to the particular user for display, the bookmark links ordered within each category based on the item rankings of the corresponding items within the category, and the categories ordered based on the ranking of the categories.

18. The computer readable storage medium of claim 17, wherein the ranking of the items is based on the number of times over a period of time the particular user interacted with the items.

19. A computer-implemented method comprising:

receiving a plurality of a particular user'"'"'s interactions with a plurality of items in a social networking system, each item associated with a category;

ranking the items based on the particular user'"'"'s interactions with the items, each interaction discounted based on a time elapsed since the particular user interacted with an item;

for the particular user, ranking the categories based on the rankings of the items within each category; and

sending bookmark links grouped by category to the particular user for display, the bookmark links ordered within each category based on the item rankings of the corresponding items within the category, and the categories ordered based on the ranking of the categories.

20. A system comprising:

a processor; and

a non-transitory computer-readable storage medium coupled to the processor, the computer-readable storage medium having instructions encoded thereon that, when executed by the processor, cause the processor to;

receive a plurality of a particular user'"'"'s interactions with a plurality of items in a social networking system, each item associated with a category;

rank the items based on the particular user'"'"'s interactions with the items, each interaction discounted based on a time elapsed since the particular user last interacted with an item;

for the particular user, rank the categories based on the item rankings of the items within each category;

for the particular user, generate by the social networking system a bookmark link for each item, each bookmark link providing a link to the corresponding item in the social networking system; and

send the bookmark links grouped by category to the particular user for display, the bookmark links ordered within each category based on the item rankings of the corresponding items within the category, and the categories ordered based on the ranking of the categories.

21. A non-transitory computer readable storage medium storing one or more programs configured to be executed by a server system, the one or more programs comprising instructions for:

receiving a plurality of a particular user'"'"'s interactions with a plurality of items in a social networking system, each item associated with a category;

ranking the items based on the particular user'"'"'s interactions with the items, each interaction discounted based on a time elapsed since the particular user interacted with an item;

for the particular user, ranking the categories based on the rankings of the items within each category; and

sending bookmark links grouped by category to the particular user for display, the bookmark links ordered within each category based on the item rankings of the corresponding items within the category, and the categories ordered based on the ranking of the categories.

22. The computer readable storage medium of claim 21, wherein an inadvertent interaction with an item by the particular user is not considered when determining the ranking of the item.

23. The computer readable storage medium of claim 21, wherein a bookmark link is generated for the particular user in response to the viewing user requesting a page.

24. The computer readable storage medium of claim 23, wherein the requested page is at least one of a home page, a photo album, a message page, an application page, or a profile page.

25. The computer readable storage medium of claim 21, wherein bookmark links are generated periodically for the particular user.

26. The computer readable storage medium of claim 21, further comprising determining a highest ranked item for each category, and ranking the categories based on the highest ranked item for each category, wherein a category associated with a higher ranked item is ranked more highly than a category associated with a lower ranked item.

27. The computer readable storage medium of claim 21, wherein the categories are ranked based on the average rank of all of the items in each category.

28. The computer readable storage medium of claim 21, wherein the ranking of the item decreases as the amount of time increases from the time elapsed since the particular user last interacted with the item.

29. A system comprising:

a processor; and

a non-transitory computer-readable storage medium coupled to the processor, the computer-readable storage medium having instructions encoded thereon that, when executed by the processor, cause the processor to;

receive a plurality of a particular user'"'"'s interactions with a plurality of items in a social networking system, each item associated with a category;

rank the items based on the particular user'"'"'s interactions with the items, each interaction discounted based on a time elapsed since the particular user interacted with an item;

for the particular user, rank the categories based on the rankings of the items within each category; and

send bookmark links grouped by category to the particular user for display, the bookmark links ordered within each category based on the item rankings of the corresponding items within the category, and the categories ordered based on the ranking of the categories.