Methods and apparatus to determine impressions using distributed demographic information
First Claim
Patent Images
1. A method to monitor media exposure, the method comprising:
- receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, and the first request including identifying information associated with the media;
generating a modified value corresponding to the identifying information;
determining if the client computer is known;
if the client computer is not known, sending, from the first internet domain to the client computer, a response including the modified value in place of the identifying information, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer, and the modified value to be included in the second request to the second internet domain; and
if the client computer is known, logging an impression of the media.
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Abstract
An example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.
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Citations
66 Claims
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1. A method to monitor media exposure, the method comprising:
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receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, and the first request including identifying information associated with the media; generating a modified value corresponding to the identifying information; determining if the client computer is known; if the client computer is not known, sending, from the first internet domain to the client computer, a response including the modified value in place of the identifying information, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer, and the modified value to be included in the second request to the second internet domain; and if the client computer is known, logging an impression of the media. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method to monitor media exposure, the method comprising:
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receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer; determining if the client computer is known; if the client computer is not known, sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer; if the client computer is known; logging an impression of the media, and storing first demographic information associated with the client computer in association with the logged impression of the media based on the first request, the first demographic information corresponding to a panelist member associated with the client computer; receiving, at the first internet domain, a third request from a second client computer associated with a non-panelist user, the third request indicative of access to second media at the second client computer; and receiving, from the second internet domain, second demographic information associated with the second client computer, the second demographic information received in association with a second impression logged at the second internet domain based on the presentation of the second media at the second client computer. - View Dependent Claims (22)
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23. An apparatus to monitor media exposure, the apparatus comprising:
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a communication interface to; receive, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, and the first request including identifying information associated with the media, and if the client computer is not known, send, from the first internet domain to the client computer, a response including a modified value in place of the identifying information, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer, and the modified value to be included in the second request to the second internet domain; and a data structure to log an impression of the media if the client computer is known. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. An apparatus to monitor media exposure, the apparatus comprising:
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a communication interface to; receive, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, if the client computer is not known, send, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer, and receive, at the first internet domain, a third request from a second client computer associated with a non-panelist user, the third request indicative of access to second media at the second client computer; a data structure to log an impression of the media if the client computer is known, the data structure to store first demographic information associated with the client computer in association with the logged impression of the media based on the first request if the client computer is known, the first demographic information corresponding to a panelist member associated with the client computer; and a report generator to receive, from the second internet domain, second demographic information associated with the second client computer, the second demographic information received in association with a second impression logged at the second internet domain based on the presentation of the second media at the second client computer. - View Dependent Claims (44)
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45. A tangible computer readable medium, excluding propagating signals, comprising instructions that, when executed, cause a machine to at least:
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access, at a first internet domain, a first request from a client computer, the first request indicative of access to media at the client computer, and the first request including identifying information associated with the media; determine if the client computer is known; if the client computer is not known, send, from the first interne domain to the client computer, a response including a modified value in place of the identifying information, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer, and the modified value to be included in the second request to the second internet domain, the modified value corresponding to the identifying information but not specifying the media to the second internet domain; and if the client computer is known, log an impression of the media. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64)
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65. A tangible computer readable medium, excluding propagating signals, comprising instructions that, when executed, cause a machine to at least:
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access, at a first internet domain, a first request from a client computer, the first request indicative of access to media at the client computer; if the client computer is not known, send, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer; if the client computer is known; log an impression of the media, and store first demographic information associated with the client computer in association with the logged impression of the media based on the first request, the first demographic information corresponding to a panelist member associated with the client computer; access, at the first internet domain, a third request from a second client computer associated with a non-panelist user, the third request indicative of access to second media at the second client computer; and access second demographic information received from the second internet domain, the second demographic information associated with the second client computer, the second demographic information received in association with a second impression logged at the second internet domain based on the presentation of the second media at the second client computer. - View Dependent Claims (66)
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Specification