Analysis of content sharing in a messaging platform

• US 9,344,387 B1
• Filed: 02/08/2014
• Issued: 05/17/2016
• Est. Priority Date: 02/08/2014
• Status: Expired due to Fees

• Current Assignee: Twitter Inc (X Holdings Corp.)
• Original Assignee: Twitter Inc (X Holdings Corp.)
• Inventors: Naganath, Aditya Krishna, Froese, Erik Steven
• Primary Examiner(s): BAROT, BHARAT
• Application Number:
  US14/176,084
• Time in Patent Office: 829 Days
• Field of Search: 709202-207
• US Class Current: 1/1
• CPC Class Codes: H04L 12/1868 Measures taken after transmission, e.g. acknowledgments
• CPC Class Codes: H04L 51/00 User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04L 51/043 using or handling presence information
• CPC Class Codes: H04L 51/23 Reliability checks, e.g. acknowledgments or fault reporting
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services

Abstract

A system and method for message analysis, including: receiving, from a client device, a reporting request identifying a first broadcasted message authored by a context account of a messaging platform; identifying, by a computer processor, engagement data corresponding to engagement with the first broadcasted message by a set of engaging accounts of the messaging platform that engaged with the first broadcasted message; generating, using the engagement data and by the computer processor, propagation data representing propagation of the first broadcasted message in a connection graph of the messaging platform; and providing the propagation data for the client device in response to the reporting request, where the client device is operable to display a visual representation of the propagation data.

Claims

1. A method for message analysis, comprising:

receiving, from a client device, a reporting request identifying a first broadcasted message authored by a context account of a messaging platform;

identifying, by a computer processor, engagement data corresponding to engagement with the first broadcasted message by a plurality of engaging accounts of the messaging platform that engaged with the first broadcasted message;

generating, using the engagement data and by the computer processor, propagation data representing propagation of the first broadcasted message in a connection graph of the messaging platform; and

providing the propagation data for the client device in response to the reporting request, wherein the client device is operable to display a visual representation of the propagation data.

2. The method of claim 1, wherein generating the propagation data comprises:

determining an initial location associated with the first broadcasted message;

determining an engagement location representing a location where an engagement with the first broadcasted message was submitted to the messaging platform by an engaging account of the plurality of engaging accounts; and

calculating a propagation distance between the initial location and the engagement location, wherein the propagation data comprises the propagation distance.

3. The method of claim 2, wherein generating the propagation data comprises:

determining a broadcast time representing a time at which the first broadcasted message was submitted to the messaging platform by the context account;

determining an engagement time representing a time at which the engagement was submitted to the messaging platform by the engaging account;

calculating an elapsed time indicating an amount of time elapsed from the broadcast time to the engagement time; and

calculating a velocity of the first broadcasted message based on the propagation distance and the elapsed time, wherein the propagation data comprises the velocity of the first broadcasted message.

4. The method of claim 1, wherein generating the propagation data comprises:

calculating a velocity of the first broadcasted message that indicates a rate at which the first broadcasted message travels geographically.

5. The method of claim 1, wherein generating the propagation data comprises:

calculating an intensity of the first broadcasted message indicating a proportion of accounts within a geographic location that engaged with the first broadcasted message.

6. The method of claim 1, wherein generating the propagation data comprises:

identifying a subset of the plurality of engaging accounts that are within an equivalent degree of separation from the context account;

calculating a percentage of the plurality of engaging accounts that are in the subset of the plurality of engaging accounts; and

determining a distribution of engagement for the first broadcasted message for the subset of the plurality of engaging accounts, wherein the propagation data comprises the distribution of engagement.

7. The method of claim 6, wherein generating the propagation data further comprises:

identifying a second broadcasted message;

identifying a distribution of engagement for the second broadcasted message; and

calculating a performance variance from the distribution of engagement of the first broadcasted message and the distribution of engagement of the second broadcasted message, wherein the propagation data comprises the performance variance.

8. The method of claim 1, wherein engagement comprises at least one selected from a group consisting of rebroadcasting of the first broadcasted message, expanding the first broadcasted message, responding to the first broadcasted message, and referencing the first broadcasted message.

9. The method of claim 1, wherein generating the propagation data comprises:

determining a demographic profile for the context account based on demographic data gathered from the plurality of engaging accounts, wherein the demographic profile identifies at least one demographic criteria shared by at least two of the plurality of engaging accounts.

10. The method of claim 9, further comprising:

identifying, from demographic data associated with a plurality of user accounts of the messaging platform, at least one account that matches the demographic profile of the context account; and

providing, to the at least one account, an advertisement of the context account.

11. The method of claim 9, further comprising:

identifying, from demographic data associated with a plurality of user accounts of the messaging platform that are not directly connected to the context account, at least one account that matches the demographic profile of the context account; and

providing, to the at least one account, a recommendation to connect with the context account.

12. The method of claim 1, wherein generating the propagation data comprises:

calculating a temporal frequency rate at which engagement with the first broadcasted message occurs.

13. The method of claim 1, wherein generating the propagation data comprises:

identifying at least one engaging account of the plurality of engaging accounts, the engaging account having a largest number of connections.

14. The method of claim 1, further comprising:

identifying a second broadcasted message authored by the context account;

identifying second engagement data corresponding to engagement with the second broadcasted message by a second plurality of accounts of the messaging platform that engaged with the second broadcasted message;

generating, using the engagement data and second engagement data, aggregated propagation data representing propagation of the first broadcasted message and the second broadcasted message in the connection graph of the messaging platform; and

providing the aggregated propagation data to the client device in response to the reporting request, wherein the client device is operable to display a visual representation of the aggregated propagation data.

15. A system for message analysis, comprising:

a computer processor; and

a message analysis module executing on the computer processor and configured to enable the computer processor to;

receive, from a client device, a reporting request identifying a first broadcasted message authored by a context account of a messaging platform;

identify engagement data corresponding to engagement with the first broadcasted message by a plurality of engaging accounts of the messaging platform that engaged with the first broadcasted message;

generate, using the engagement data, propagation data representing propagation of the first broadcasted message in a connection graph of the messaging platform; and

provide the propagation data for the client device in response to the reporting request, wherein the client device is operable to display a visual representation of the propagation data.

16. The system of claim 15, wherein the message analysis module is further configured to:

determine an initial location associated with the first broadcasted message;

determine an engagement location representing a location where an engagement with the first broadcasted message was submitted to the messaging platform by an engaging account of the plurality of engaging accounts; and

calculate a propagation distance between the initial location and the engagement location, wherein the propagation data comprises the propagation distance.

17. The system of claim 16, wherein the message analysis module is further configured to:

determine a broadcast time representing a time at which the first broadcasted message was submitted to the messaging platform by the context account;

determine an engagement time representing a time at which the engagement was submitted to the messaging platform by the engaging account;

calculate an elapsed time indicating an amount of time elapsed from the broadcast time to the engagement time; and

calculate a velocity of the first broadcasted message based on the propagation distance and the elapsed time, wherein the propagation data comprises the velocity of the first broadcasted message.

18. A non-transitory computer-readable storage medium comprising a plurality of instructions for message analysis in a messaging platform, the plurality of instructions configured to execute on at least one computer processor to enable the computer processor to:

send a reporting request identifying a first broadcasted message authored by a context account of a messaging platform;

receive propagation data representing propagation of the first broadcasted message in a connection graph of the messaging platform, the propagation data generated from engagement data corresponding to engagement with the first broadcasted message by a plurality of engaging accounts of the messaging platform that engaged with the first broadcasted message;

display, by a display device, a visual representation of the propagation data.

19. The non-transitory computer-readable storage medium of claim 18, wherein generating the propagation data comprises:

identifying a subset of the plurality of engaging accounts that are within an equivalent degree of separation from the context account;

calculating a percentage of the plurality of engaging accounts that are in the subset of the plurality of engaging accounts; and

determining a distribution of engagement for the first broadcasted message for the subset of the plurality of engaging accounts, wherein the propagation data comprises the distribution of engagement.

20. The non-transitory computer-readable storage medium of claim 19, wherein generating the propagation data further comprises:

identifying a second broadcasted message;

identifying a distribution of engagement for the second broadcasted message; and

calculating a performance variance from the distribution of engagement of the first broadcasted message and the distribution of engagement of the second broadcasted message, wherein the propagation data comprises the performance variance.