Systems and methods for enhancing user data derived from digital communications

• US 9,348,862 B2
• Filed: 10/08/2015
• Issued: 05/24/2016
• Est. Priority Date: 11/04/2012
• Status: Active Grant

• Current Assignee: Cay Baxis Holdings, LLC
• Original Assignee: Cay Baxis Holdings, LLC
• Inventors: Kawecki, Walter J. III
• Primary Examiner(s): PEACH, POLINA G
• Application Number:
  US14/879,063
• Publication Number:
  US 20160034524A1
• Time in Patent Office: 229 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06F 16/2379 Updates performed during online database operations; commit processing
• CPC Class Codes: G06F 16/2455 Query execution
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A computer-implemented method for enhancing and utilizing user data derived from digital interactions includes receiving a submission generated by input into a client side application interface by a first user on a first computing device, and determining, based on attributes of the submission, that the submission is in response to an issue-specific communication advertising information concerning a first issue, the issue-specific communication indicating a request for a financial transaction, and that that the financial transaction related to the issue-specific communication is requested. The method includes generating a first dataset associated with the first user, searching one or more additional datasets for additional data to be associated with data elements of the first dataset, associating the additional data from the one or more additional datasets with the first user, and generating a data model corresponding to the first user.

Claims

1. A computer-implemented method for enhancing and utilizing user data derived from digital interactions, at least a portion of the method being performed by a computing device comprising at least one processor, the method comprising:

receiving, at an aggregation point comprising a database comprising at least one non-transitory computer-readable storage medium and configured to receive and aggregate user data from a plurality of sources, a submission generated by input into a client side application interface by a first user on a first computing device and transmitted from the first computing device to the aggregation point via at least one of a data transmission service and a data transmission provider;

storing a record of the submission at the database;

determining a path utilized to transmit the submission;

determining attributes of the submission;

determining, based on attributes of the submission;

that the submission is in response to an issue-specific communication advertising information concerning a first issue, the issue-specific communication indicating a request for a financial transaction;

that the financial transaction related to the issue-specific communication is requested;

generating a first dataset associated with the first user by;

associating the record of the submission with data related to the processing of the submission and with data indicating the path utilized to transmit the submission and the attributes of the submission;

associating the record of the submission with an issue-specific data element corresponding to the issue-specific communication and the requested transaction;

storing the first dataset at the database;

searching one or more additional datasets for additional data to be associated with data elements of the first dataset, the additional data not being included in the first dataset prior to the searching the one or more additional datasets;

analyzing the additional data from the one or more additional datasets based on at least one of characteristics and source of the additional data to eliminate incorrect data from the additional data;

associating the additional data from the one or more additional datasets with the first user;

generating a data model corresponding to the first user associated with the first computing device from the one or more additional datasets;

determining whether characteristics of user data in the first dataset meet a predetermined threshold;

receiving, at the aggregation point, additional user data associated with the first user;

appending the one or more additional datasets and the additional user data to the first dataset to generate an appended dataset when the characteristics of the user data in the first dataset are determined to meet the predetermined threshold;

storing the appended dataset at the database;

requesting records associated with additional users, the records including data characteristics related to the appended dataset that are predictive of similarities between attributes of the first user and attributes of the additional users;

storing the records associated with the additional users at the database;

utilizing the stored records in further data modeling.

2. The method of claim 1, wherein at least a portion of at least one of the one or more additional datasets, the additional user data, and the records associated with the additional users comprises previously stored data.

3. The method of claim 1, wherein at least a portion of at least one of the one or more additional datasets and the additional user data is generated based on a response to an information request.

4. The method of claim 3, wherein the information request is generated based on the first dataset.

5. The method of claim 1, further comprising determining at least one correlation between the issue-specific data element and at least a portion of at least one of the one or more additional datasets, the additional user data, and the records associated with the additional users.

6. The method of claim 1, further comprising generating targeting criteria based on correlations within the data model.

7. The method of claim 1, further comprising analyzing the issue-specific data element in view of at least one other dataset associated with at least one other user of another computing device.

8. The method of claim 1, wherein the first computing device comprises at least one of:

a handheld computing device;

a mobile computing device;

a tablet computing device;

a wearable computing device;

a portable computing device;

a fixed computing device;

a physiologically embedded computing device;

a biologically integrated computing device.

9. The method of claim 1, further comprising:

identifying conflicts between data elements in at least one of the first dataset, the one or more additional datasets, the additional user data, and the records associated with the additional users;

determining that one or more of the conflicting data elements are potentially erroneous data elements;

removing the potentially erroneous data elements from at least one of the first dataset, the appended dataset, the analysis dataset, and the records associated with the additional users.

10. The method of claim 1, further comprising routing the financial transaction through a messaging service.

11. The method of claim 10, wherein the messaging service comprises at least one of:

a short message service;

a multimedia messaging service;

a smart messaging service;

an extended message service;

an instant messaging service;

an email service;

a message transmittal application;

a message response capture application;

a social media application programming interface;

a share-to-donate application programming interface;

a post-to-donate application programming interface;

a tweet-to-donate application programming interface;

a social media stream capture application;

a user post application;

a user response application;

a user sharing application.

12. The method of claim 1, wherein the submission is transmitted from the first computing device to the aggregation point via at least one of a wireless data transmission service and a wireless data transmission provider.

13. The method of claim 1, wherein the financial transaction comprises at least one of:

a text-to-give transaction;

a text-to-donate transaction;

a text-to-purchase transaction;

a text-to-contribute transaction;

a text-to-sign-up transaction;

a text-to-purchase transaction;

a text-to-vote transaction;

a text-to-be-billed transaction;

a text-to-join transaction;

a text-to-opt-in transaction;

a text-to-respond transaction;

a share-to-donate transaction;

a post-to-donate transaction;

a tweet-to-donate transaction;

a respond-to-donate transaction.

14. The method of claim 1, wherein the issue-specific communication comprises at least one of a television advertisement, a radio advertisement, an on-line advertisement, an email advertisement, a mobile messaging advertisement, a print advertisement, a newspaper advertisement, a mail advertisement, a billboard advertisement, a vendor product display, and a media display.

15. The method of claim 1, wherein the issue-specific communication may advertise information concerning at least one of an issue, a cause, a topic, an individual, an entity, an event, a product, a good, and a service.

16. The method of claim 1, wherein a submission generated by input into a client side application interface comprises at least one of:

an online post;

an online message;

a social media post;

a post-to-donate

a tweet-to-donate post.

17. A system for enhancing and utilizing user data derived from digital interactions, the system comprising:

a receiving module that receives, at an aggregation point configured to receive and aggregate user data from a plurality of sources, a submission generated by input into a client side application interface by a first user on a first computing device and transmitted from the first computing device to the aggregation point via at least one of a data transmission service and a data transmission provider;

a database comprising at least one non-transitory computer-readable storage medium that stores a record of the submission;

a determining module that;

determines a path utilized to transmit the submission;

determines attributes of the submission;

determines, based on attributes of the submission;

that the submission is in response to an issue-specific communication advertising information concerning a first issue, the issue-specific communication indicating a request for a financial transaction;

that the financial transaction related to the issue-specific communication is requested;

a generating module that generates a first dataset associated with the first user by;

associating the record of the submission with data related to the processing of the submission and with data indicating the path utilized to transmit the submission and the attributes of the submission;

associating the record of the submission with an issue-specific data element corresponding to the issue-specific communication and the requested transaction;

an associating module that;

searches one or more additional datasets for additional data to be associated with data elements of the first dataset, the additional data not being included in the first dataset prior to the searching the one or more additional datasets;

analyzes the additional data from the one or more additional datasets based on at least one of characteristics and source of the additional data to eliminate incorrect data from the additional data;

associates the additional data from the one or more additional datasets with the first user;

an appending module for appending data to datasets;

an analyzing module for analyzing datasets;

at least one processor configured to execute the receiving module, the database, the determining module, the generating module, the associating module, the appending module, and the analyzing module,

wherein;

the generating module generates a data model corresponding to the first user associated with the first computing device from the one or more additional datasets;

the determining module determines whether characteristics of user data in the first dataset meet a predetermined threshold;

the receiving module receives, at the aggregation point, additional user data associated with the first user;

the appending module appends the one or more additional datasets and the additional user data to the first dataset to generate an appended dataset when the characteristics of the user data in the first dataset are determined to meet the predetermined threshold;

the analyzing module;

requests records associated with additional users, the records including data characteristics related to the appended dataset that are predictive of similarities between attributes of the first user and attributes of the additional users;

utilizes the stored records in further data modeling;

the database;

stores the appended dataset;

stores the records associated with the additional users.

18. A non-transitory computer-readable-storage medium comprising one or more computer-readable instructions that, when executed by at least one processor of a first computing device, cause the first computing device to:

receive, at an aggregation point comprising a database comprising at least one non-transitory computer-readable storage medium and configured to receive and aggregate user data from a plurality of sources, a submission generated by input into a client side application interface by a first user on a first computing device and transmitted from the first computing device to the aggregation point via at least one of a data transmission service and a data transmission provider;

store a record of the submission at the database;

determine a path utilized to transmit the submission;

determine attributes of the submission;

determine, based on attributes of the submission;

that the submission is in response to an issue-specific communication advertising information concerning a first issue, the issue-specific communication indicating a request for a financial transaction;

that the financial transaction related to the issue-specific communication is requested;

generate a first dataset associated with the first user by;

associating the record of the submission with data related to the processing of the submission and with data indicating the path utilized to transmit the submission and the attributes of the submission;

associating the record of the submission with an issue-specific data element corresponding to the issue-specific communication and the requested transaction;

store the first dataset at the database;

search one or more additional datasets for additional data to be associated with data elements of the first dataset, the additional data not being included in the first dataset prior to the searching the one or more additional datasets;

analyze the additional data from the one or more additional datasets based on at least one of characteristics and source of the additional data to eliminate incorrect data from the additional data;

associate the additional data from the one or more additional datasets with the first user;

generate a data model corresponding to the first user associated with the first computing device from the one or more additional datasets;

determine whether characteristics of user data in the first dataset meet a predetermined threshold;

receive, at the aggregation point, additional user data associated with the first user;

append the one or more additional datasets and the additional user data to the first dataset to generate an appended dataset when the characteristics of the user data in the first dataset are determined to meet the predetermined threshold;

store the appended dataset at the database;

request records associated with additional users, the records including data characteristics related to the appended dataset that are predictive of similarities between attributes of the first user and attributes of the additional users;

store the records associated with the additional users at the database;

utilize the stored records in further data modeling.