Methods, apparatus, and articles of manufacture to rank web site influence

• US 9,348,873 B2
• Filed: 11/30/2015
• Issued: 05/24/2016
• Est. Priority Date: 05/17/2010
• Status: Active Grant

• Current Assignee: Buzzmetrics, Ltd. (Nielsen Holdings plc)
• Original Assignee: Buzzmetrics, Ltd. (Nielsen Holdings plc)
• Inventors: Krichman, Yakir, Greitzer, Eliyahu
• Primary Examiner(s): AL HASHEMI, SANA A
• Application Number:
  US14/954,453
• Publication Number:
  US 20160085759A1
• Time in Patent Office: 176 Days
• Field of Search: 707/608, 707/723, 707/790, 707/813, 707/821, 707/964
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 43/16 Threshold monitoring

Abstract

Methods, apparatus, and articles of manufacture to rank a web site are disclosed herein. An example method to rank the influence of a web site includes accessing a query based on a topic term, determining topic specific posts by applying the query to a first plurality of posts to a web site, comparing the topic specific posts to a list of web sites to determine a topic volume per site, determining a plurality of inbound links to the first plurality of posts, determining a number of inbound links to the posts that are relevant to the topic term by comparing the topic volume per site and the inbound links, and generating a rank of the web site based on the number of inbound links to the posts that are relevant to the topic term and times between the inbound links.

Claims

1. A method to rank an influence of a web site, comprising:

determining, with a processor, a number of inbound links to a web site, the web site including posts that are associated with a topic;

calculating, with the processor, elapsed times between time adjacent posts that are relevant to the topic; and

determining a rank of the web site based on the number of inbound links and times between adjacent ones of the inbound links.

2. The method as defined in claim 1, further including receiving at least a portion of the plurality of inbound links from a web site monitor.

3. The method as defined in claim 2, wherein the received portion of the plurality of inbound links includes posts having a number of inbound links that is greater than a threshold.

4. The method as defined in claim 1, further including determining a number of unique visitors to the web site, wherein the rank is also based on the number of unique visitors.

5. The method as defined in claim 1, wherein the calculating of the times between the adjacent ones of the inbound links includes:

determining posting times of the posts that are relevant to the topic;

comparing a first list including the posting times to a second list including the inbound links to determine a third list including posting times of the inbound links; and

determining the times between the adjacent ones of the inbound links in the third list.

6. The method as defined in claim 5, further including arranging the third list chronologically.

7. The method as defined in claim 5, further including comparing the first list including the posting times to the second list including the inbound links by determining matches between first post identifiers corresponding to the posting times and second post identifiers corresponding to the inbound links.

8. A tangible computer readable medium comprising computer readable instructions which, when executed, cause a processor to at least:

determine a number of inbound links to a web site, the web site including posts that are associated with a topic;

calculate elapsed times between time adjacent posts that are relevant to the topic; and

determine a rank of the web site based on the number of inbound links and times between adjacent ones of the inbound links.

9. The computer readable medium as defined in claim 8, wherein the instructions further cause the processor to access at least a portion of the plurality of inbound links from a web site monitor.

10. The computer readable medium as defined in claim 9, wherein the received portion of the plurality of inbound links includes posts having a number of inbound links that is greater than a threshold.

11. The computer readable medium as defined in claim 8, wherein the instructions further cause the processor to determine a number of unique visitors to the web site, wherein the rank is also based on the number of unique visitors.

12. The computer readable medium as defined in claim 8, wherein the instructions further cause the processor to calculate times between the adjacent ones of the inbound links by:

determining posting times of the posts that are relevant to the topic;

comparing a first list including the posting times to a second list including the inbound links to determine a third list including posting times of the inbound links; and

determining the times between the adjacent ones of the inbound links in the third list.

13. The computer readable medium as defined in claim 12, wherein the instructions further cause the processor to arrange the third list chronologically.

14. The computer readable medium as defined in claim 12, wherein the instructions further cause the processor to compare the first list including the posting times to the second list including the inbound links by determining matches between first post identifiers corresponding to the posting times and second post identifiers corresponding to the inbound links.