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Systems and methods for augmenting a keyword of a web page with video content

  • US 9,348,935 B2
  • Filed: 06/29/2010
  • Issued: 05/24/2016
  • Est. Priority Date: 06/29/2010
  • Status: Active Grant
First Claim
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1. A method for delivering related video content for augmented keywords on a web page, the method comprising:

  • (a) receiving, by a server from an agent executing within a browser responsive to the agent detecting a mouse over a keyword currently displayed on a web page of a client, the keyword identified for augmentation via a user interface overlay, the server configured to dynamically select, responsive to receiving the keyword at a time of the mouse over, one or more videos for the user interface overlay for the keyword;

    (b) identifying, by the server responsive to receiving the keyword from the agent responsive to the agent detecting the mouse over, a plurality of videos related to the keyword;

    (c) determining, by a content relevancy engine, an order of relevance of the plurality of videos to the keyword;

    (d) selecting, by the server within a predetermined time period from receipt of the keyword from the agent, one or more videos of the plurality of videos with a higher order of relevance;

    (e) transmitting, by the server to the agent within the predetermined time period from receipt of the keyword from the agent, the user interface overlay, to be displayed by the agent responsive to the mouse over, to include the selected one or more videos of the plurality of videos with the higher order of relevance for at least one of user selection or display in the user interface overlay, the predetermined time period comprising a time threshold within which the server is to complete the selection of the one or more videos and to complete delivery of the selected one or more videos to the client.

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