Targeted content delivery
First Claim
1. A system for delivering targeted content to a wireless handset, comprising:
- a wireless handset communicatively coupled to a network;
a user profile associated with the wireless handset, the user profile comprising at least one user attribute;
a content administration interface that receives an entry of a content item and receives an association between a user attribute and the content item;
the content administration interface stores the association between the content item and the user attribute in a data storage module;
the content administration interface receives an association between a parent content item and the content item;
the content administration interface stores the content item as a child content item of the parent content item in the data storage module;
a content delivery module that filters stored content items associated with a user attribute and transmits at least one retrieved content item to the wireless handset via the network;
a handset content interface displays the at least one transmitted content item on the wireless handset; and
the handset content interface receives a selection input of a displayed content item and when the selected displayed content item is a parent content item then the handset content interface displays one or more child content items associated with the parent content item.
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Accused Products
Abstract
A system for delivering targeted content to a wireless handset is described. The system comprises a wireless handset communicatively coupled to a network. A user profile associated with the wireless handset comprises at least one user attribute. The system further comprises a content administration interface configured to store an association between a content item and a user attribute. The system further comprises a content delivery module configured to filter stored content items to retrieve content items associated with a user attribute. The content delivery module transmits at least one retrieved content item to the wireless handset via the network. A handset content interface displays the at least one transmitted content item on the wireless handset.
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Citations
20 Claims
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1. A system for delivering targeted content to a wireless handset, comprising:
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a wireless handset communicatively coupled to a network; a user profile associated with the wireless handset, the user profile comprising at least one user attribute; a content administration interface that receives an entry of a content item and receives an association between a user attribute and the content item; the content administration interface stores the association between the content item and the user attribute in a data storage module; the content administration interface receives an association between a parent content item and the content item; the content administration interface stores the content item as a child content item of the parent content item in the data storage module; a content delivery module that filters stored content items associated with a user attribute and transmits at least one retrieved content item to the wireless handset via the network; a handset content interface displays the at least one transmitted content item on the wireless handset; and the handset content interface receives a selection input of a displayed content item and when the selected displayed content item is a parent content item then the handset content interface displays one or more child content items associated with the parent content item. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for delivering targeted content to a wireless handset, comprising:
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a wireless handset communicatively coupled to a network; a user profile associated with the wireless handset, the user profile comprising at least one user attribute; a content administration interface that receives an entry of a content item; the content administration interface receives an association between a user attribute and the content item; the content administration interface stores the association between the content item and the user attribute in a data storage module; a content delivery module that filters stored content items to retrieve content items associated with a user attribute; the content delivery module transmits at least one retrieved content item to the wireless handset via the network; and a handset content interface that displays the at least one transmitted content item on the wireless handset. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method for delivering targeted content to a wireless handset, comprising:
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receiving an entry of a content item with a content administration interface; receiving an association between the content item and a user attribute of a user profile with the content administration interface; storing the association between the content item and the user attribute in a data storage module; receiving an association between a parent content item and the content item with the content administration interface; storing the content item as a child content item of the parent content item in the data storage module; filtering stored content items to retrieve content items associated with a user attribute; transmitting at least one retrieved content item from a content delivery module to a wireless handset via a network; displaying the at least one transmitted content item on the wireless handset; receiving a selection input of a displayed content item with a handset content interface; and displaying one or more child content items associated with the parent content item when a parent content item is selected. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification