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Targeted content delivery

  • US 9,349,128 B1
  • Filed: 10/03/2011
  • Issued: 05/24/2016
  • Est. Priority Date: 11/30/2006
  • Status: Active Grant
First Claim
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1. A system for delivering targeted content to a wireless handset, comprising:

  • a wireless handset communicatively coupled to a network;

    a user profile associated with the wireless handset, the user profile comprising at least one user attribute;

    a content administration interface that receives an entry of a content item and receives an association between a user attribute and the content item;

    the content administration interface stores the association between the content item and the user attribute in a data storage module;

    the content administration interface receives an association between a parent content item and the content item;

    the content administration interface stores the content item as a child content item of the parent content item in the data storage module;

    a content delivery module that filters stored content items associated with a user attribute and transmits at least one retrieved content item to the wireless handset via the network;

    a handset content interface displays the at least one transmitted content item on the wireless handset; and

    the handset content interface receives a selection input of a displayed content item and when the selected displayed content item is a parent content item then the handset content interface displays one or more child content items associated with the parent content item.

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