Content distribution system and method
DC CAFCFirst Claim
1. A system for targeting digital video advertisements to consumers, the system comprising:
- at least one first server comprising a first network connector, wherein the at least one first server is connected to at least one consumer device over a network and is configured to transmit a digital video program, having at least one vacancy, to the at least one consumer device through the first network connector and over the network;
at least one consumer device comprising;
at least one second network connector, wherein the at least one consumer device is configured to receive, through the at least one second network connector, the digital video program from the at least one first server and the digital video advertisements from at least one second server, wherein at least one of the digital video advertisements is selected for transmission to the at least one consumer device based on comparing targeted criteria to at least one attribute of the at least one of the digital video advertisements; and
at least one processor configured to insert the selected at least one of the digital video advertisements into the at least one vacancy of the digital video program.
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Accused Products
Abstract
Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable vacancies from primary content providers. Vacancies may constitute, or be included in, any digital transmission containers, such as a television or radio programming, web pages, and the like. Specifically, the electronic marketplace automatically matches content offered by secondary content providers with vacancies offered by primary content providers thus filling the vacancies in these containers through a real-time content trading, placement, and distribution system. To do so, attributes associated with the vacancies and with units of secondary content are used to trade and match suitable vacancies with suitable content. This invention enables both secondary content owners and vacancy owners (primary content providers) to obtain the full commercial benefit of their secondary content and containers.
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Citations
60 Claims
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1. A system for targeting digital video advertisements to consumers, the system comprising:
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at least one first server comprising a first network connector, wherein the at least one first server is connected to at least one consumer device over a network and is configured to transmit a digital video program, having at least one vacancy, to the at least one consumer device through the first network connector and over the network; at least one consumer device comprising; at least one second network connector, wherein the at least one consumer device is configured to receive, through the at least one second network connector, the digital video program from the at least one first server and the digital video advertisements from at least one second server, wherein at least one of the digital video advertisements is selected for transmission to the at least one consumer device based on comparing targeted criteria to at least one attribute of the at least one of the digital video advertisements; and at least one processor configured to insert the selected at least one of the digital video advertisements into the at least one vacancy of the digital video program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for targeting digital video advertisements to consumers, the system comprising:
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at least one first server comprising a first network connector, wherein the at least one server is connected to at least one consumer device over a network and is configured to transmit a digital video program to the at least one consumer device through the first network connector and over the network; at least one consumer device comprising; a second and third network connector, wherein the at least one consumer device is configured to receive;
(1) the digital video program from the at least one first server through the second network connector; and
(2) digital video advertisements from at least one second server through the third network connector, wherein at least one digital video advertisement is selected for transmission to the at least one consumer device based on comparing targeted criteria to at least one attribute of the at least one digital video advertisement; andat least one processor configured to insert digital video advertisements into the digital video program. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. A system for providing secondary content for inclusion in video content, the system comprising:
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a consumer device comprising; at least one network connector for receiving secondary content selected based on targeted criteria and for receiving;
(a) video content having at least one vacancy; and
(b) information relating to the video content, wherein the information relating to the video content includes one or more attributes associated with the video content;at least one storage device for storing the secondary content and information relating to the secondary content, wherein the information relating to the secondary content includes one or more attributes; and at least one processor for inserting the secondary content to fill the at least one vacancy of the video content; and at least one server interface for transferring the video content to the consumer device; wherein the secondary content selected for insertion into the at least one vacancy is based on matching the one or more attributes associated with the video content with the one or more attributes of the secondary content; and wherein the consumer device outputs the secondary content within the at least one vacancy of the video content. - View Dependent Claims (44)
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45. A service provider system for targeting video advertisements to consumers comprising:
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a) a first connector for receiving vacancy-containing video content from a vacancy provider; b) a second connector for receiving the video advertisements from at least one snap-in provider; c) one or more third connectors for transmitting the vacancy-containing video content and the video advertisements to a device at a consumer location, wherein the vacancy-containing video content and the video advertisements are transmitted over a network; and d) a processor configured to use one or more attributes associated with the vacancy-containing video content to identify available video advertisements to be inserted into the vacancy-containing video content; wherein the service provider system is configured to compare targeted criteria with one or more attributes associated with the video advertisements in order to determine one or more video advertisements for inserting into at least one vacancy in vacancy-containing video content. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59)
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60. A system for providing video advertisements to consumers, the system comprising:
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at least one first server comprising a first network connector, wherein the at least one first server is connected to at least one consumer device over a packet network and is configured to transmit a digital video program to the at least one consumer device through the first network connector and over the packet network; at least one consumer device comprising; at least one second network connector, wherein the at least one consumer device is configured to receive, through the at least one second network connector, the digital video program from the at least one first server and the digital video advertisements from at least one second server; and at least one processor configured to insert digital video advertisements into the digital video program in real time; wherein the system is configured to obtain demographic information using at least one of a network address of the consumer and a profile of the consumer; wherein at least one attribute of the digital video program is used to identify available digital video advertisements for providing to the at least one consumer device; and wherein the system is configured to select at least one of the digital video advertisements for insertion into the digital video program based on the demographic information and at least one attribute of at least one of the digital video advertisements.
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Specification