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Process for providing targeted user content blended with a media stream

  • US 9,351,041 B2
  • Filed: 02/16/2015
  • Issued: 05/24/2016
  • Est. Priority Date: 01/08/2000
  • Status: Expired due to Term
First Claim
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1. A computer-implemented method for providing spot content in a media stream, the method comprising the following operations performed by at least one processor:

  • receiving, at a client system over an electronic network, a media stream comprising at least one media content unit and at least one spot marker designating a spot location at which to insert a spot content unit into the media stream, the at least one spot marker including spot content selection information for selecting a spot content unit to insert at the spot location;

    detecting, at the client system, the at least one spot marker contained in the received media stream; and

    in response to the detection of the at least one spot marker;

    selecting at least one spot content unit based on the spot content selection information for the spot location designated by the detected at least one spot marker; and

    reproducing the selected at least one spot content unit and the media stream.

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