Targeted television advertising based on a profile linked to an online device associated with a content-selecting device
First Claim
1. A method implemented using a programmed hardware computer system, the method comprising:
- (a) using the computer system, selecting, based at least in part on a display type, a user profile from among a set of user profiles that are associated with respective devices of a set of two or more online devices associated with one another based on proxy location, which set includes a content-selecting device, wherein the selected user profile is not associated with the content-selecting device;
(b) wherein the selection of the user profile is based at least in part on an identified correlation between (i) a time period during which the received media content is presented and (ii) previous specific time periods during which the corresponding online device was estimated to have been at the proxy location;
(c) using the computer system, causing a television advertisement to be (i) selected, based on the selected user profile, and (ii) directed to a content-receiving device;
(d) wherein the display type of part (a) is the display type of a display, which display is inferred to be suitable for viewing by multiple viewers, that is used to present the television advertisement in combination with media content selected by the content-selecting device and received by the content-receiving device; and
(e) wherein the device association based on proxy location of part (a) is indicated by stored electronic indicia generated as a result of one or more online devices of the set being estimated to have been at a location shared with the content-selecting device.
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Abstract
A profile provider: (i) associates a set of devices (including two or more online devices and possibly a set-top box); and (ii) delivers an advertisement targeted using profile information associated with one of the online devices. The advertisement is presented along with media content. If the media content is viewed using a single-viewer display, then profile information is used that is associated with an online device used to select or receive the media content. If the media content is viewed using a multiple-viewer display, then profile information is used that is associated with an online device used to select, receive, or present the media content or with an online device associated with one or more of those online devices.
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Citations
22 Claims
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1. A method implemented using a programmed hardware computer system, the method comprising:
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(a) using the computer system, selecting, based at least in part on a display type, a user profile from among a set of user profiles that are associated with respective devices of a set of two or more online devices associated with one another based on proxy location, which set includes a content-selecting device, wherein the selected user profile is not associated with the content-selecting device; (b) wherein the selection of the user profile is based at least in part on an identified correlation between (i) a time period during which the received media content is presented and (ii) previous specific time periods during which the corresponding online device was estimated to have been at the proxy location; (c) using the computer system, causing a television advertisement to be (i) selected, based on the selected user profile, and (ii) directed to a content-receiving device; (d) wherein the display type of part (a) is the display type of a display, which display is inferred to be suitable for viewing by multiple viewers, that is used to present the television advertisement in combination with media content selected by the content-selecting device and received by the content-receiving device; and (e) wherein the device association based on proxy location of part (a) is indicated by stored electronic indicia generated as a result of one or more online devices of the set being estimated to have been at a location shared with the content-selecting device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A machine comprising a hardware computer system structured and programmed to perform a method comprising:
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(a) using the computer system, selecting, based at least in part on a display type, a user profile from among a set of user profiles that are associated with respective devices of a set of two or more online devices associated with one another based on proxy location, which set includes a content-selecting device, wherein the selected user profile is not associated with the content-selecting device; (b) wherein the selection of the user profile is based at least in part on an identified correlation between (i) a time period during which the received media content is presented and (ii) previous specific time periods during which the corresponding online device was estimated to have been at the proxy location; (c) using the computer system, causing a television advertisement to be (i) selected, based on the selected user profile, and (ii) directed to a content-receiving device; (d) wherein the display type of part (a) is the display type of a display, which display is inferred to be suitable for viewing by multiple viewers, that is used to present the television advertisement in combination with media content selected by the content-selecting device and received by the content-receiving device; and (e) wherein the device association based on proxy location of part (a) is indicated by stored electronic indicia generated as a result of one or more online devices of the set being estimated to have been at a location shared with the content-selecting device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. An article comprising a tangible medium that is not a transitory propagating signal encoding computer-readable instructions that, when applied to a computer system, instruct the computer system to perform a method comprising:
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(a) using the computer system, selecting, based at least in part on a display type, a user profile from among a set of user profiles that are associated with respective devices of a set of two or more online devices associated with one another based on proxy location, which set includes a content-selecting device, wherein the selected user profile is not associated with the content-selecting device; (b) wherein the selection of the user profile is based at least in part on an identified correlation between (i) a time period during which the received media content is presented and (ii) previous specific time periods during which the corresponding online device was estimated to have been at the proxy location; (c) using the computer system, causing a television advertisement to be (i) selected, based on the selected user profile, and (ii) directed to a content-receiving device; (d) wherein the display type of part (a) is the display type of a display, which display is inferred to be suitable for viewing by multiple viewers, that is used to present the television advertisement in combination with media content selected by the content-selecting device and received by the content-receiving device; and (e) wherein the device association based on proxy location of part (a) is indicated by stored electronic indicia generated as a result of one or more online devices of the set being estimated to have been at a location shared with the content-selecting device. - View Dependent Claims (20, 21, 22)
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Specification