Personalized transaction management and media delivery system

• US 9,355,102 B2
• Filed: 04/22/2009
• Issued: 05/31/2016
• Est. Priority Date: 04/24/2008
• Status: Active Grant

• Current Assignee: Churchill Downs Technology Initiatives Company (Churchill Downs Incorporated)
• Original Assignee: Churchill Downs Technology Initiatives Company (Churchill Downs Incorporated)
• Inventors: Thukral, Rohit, Niven, Vernon
• Primary Examiner(s): Baderman, Scott
• Assistant Examiner(s): Cortes, Howard
• Application Number:
  US12/428,305
• Publication Number:
  US 20090270166A1
• Time in Patent Office: 2,596 Days
• Field of Search: 715/201, 715/202, 715/203, 715/205, 715/719, 725/100, 725/112, 725/60, 463/42
• US Class Current: 1/1
• CPC Class Codes: G06F 16/4393 Multimedia presentations, e.g. slide shows, multimedia albums
• CPC Class Codes: G06F 16/44 Browsing; Visualisation therefor
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G07F 17/3288 Betting, e.g. on live events, bookmaking

Abstract

Media data for a live event such as a horse race, associated real-time data, and contextually related asynchronous data are presented to an end user. A content delivery network distributes the media data and a server distributes the associated real-time data. A time synchronization module combines the media data with the associated real-time data based on a correspondence of temporal data and outputs an integrated data feed. A contextual relating module identifies asynchronous data stored by an asynchronous data storage as contextually relevant to the integrated data feed, outputs the contextually relevant asynchronous data, and records the integrated data feed and contextually relevant asynchronous data for playback as an integrated data combination. A client device executes an application for presenting to the end user the data included in the integrated data feed output by the time synchronization module along with contextually relevant asynchronous data output by the contextual relating module.

Claims

1. A computer system for transmitting data for presentation to an end user, the system comprising:

a non-transitory computer-readable storage medium storing executable computer program instructions that when executed by one or more processors cause the processors to;

receive media data and associated non-media data for a plurality of events;

receive a request for media data from two or more of the plurality of events from the end user;

identify activities of other users associated with the end user in a social network, the activities of the other users associated with the two or more of the plurality of events;

determine temporal data for each of the requested media data and associated non-media data from the two or more of the plurality of events and the identified activities based on a synchronization clock reference;

combine the requested media data and the associated non-media data from the two or more of the plurality of events and the identified activities based on a correspondence of the determined temporal data to generate an integrated data feed;

determine a context for the integrated data feed based on the requested media data and the non-media data associated with the requested media data;

responsive to the determined context, identify asynchronous data stored by an asynchronous data storage as contextually relevant to the integrated data feed; and

output the integrated data feed including the media data and the associated non-media data from the two or more of the plurality of the events and the identified activities for simultaneous presentation to the end user and the contextually relevant asynchronous data in association with the integrated data feed for presentation to the end user.

2. The computer system of claim 1, wherein:

determining temporal data comprises identifying temporal data associated with portions of the associated non-media data, the portions of the non-media data comprising real-time data received from feeds associated with the events; and

wherein generating the integrated data feed comprises combining the requested media data with the portions of associated real-time data.

3. The computer system of claim 2, wherein:

the plurality of events are horse racing events and the received media data for an event comprises one or more videos of a horse race;

the associated real-time data for the event comprises wagering data associated with the horse race; and

the contextually relevant asynchronous data comprises past performance data for participants in the horse race.

4. The computer system of claim 1, further comprising instructions that when executed cause the processors to:

map the integrated data feed to the identified contextually relevant asynchronous data, wherein mapping comprises manipulating metadata that associates the contextually relevant asynchronous data with the integrated data feed to create a data combination;

transmit the data combination to the client device; and

store the data combination for subsequent presentation to end users.

5. The computer system of claim 4, further comprising instructions that when executed cause the processors to:

enhance the data combination by analyzing the data combination and, responsive to the analysis, create at least one of data or a data field to further capture contextual relationships within the data combination.

6. The computer system of claim 1, wherein a wager from a player pool receiving money from the end user and at least one of the other end users associated with the end user in the social network is placed in a pari-mutuel pool identified in the non-media data for the two or more of the plurality of events on behalf of the end user and the at least one of the other end users having placed money in the player pool.

7. A computer system for transmitting data for presentation to an end user, the system comprising:

a content delivery network adapted to distribute media data received from one or more media streams from each of a plurality of events;

a server adapted to distribute associated real-time data received from one or more real-time data feeds from each of the plurality of events; and

a non-transitory computer-readable storage medium comprising one or more modules including executable computer program instructions that when executed by one or more processors cause the processors to perform one or more steps, the modules comprising;

a time synchronization module adapted to communicate with a plurality of clients, the content delivery network and the server to;

receive, from a client device associated with the end user, a request for a portion of the media data received for two or more of the plurality of events,

identify activities of other users associated with the end user in a social network, the activities of the other users associated with the portion of media data requested by the client device;

determine temporal data for each of the requested portion of media data, real-time data associated with the requested media data, and the identified activities based on a synchronization clock reference;

generate an integrated data feed by combining the requested media data, the real-time data associated with the requested media data, and the identified activities based on a correspondence of the determined temporal data,

determine a context for the integrated data feed based on the requested media data and the real-time data associated with the requested media data, and

output the integrated data feed including the requested portion of media data, real-time data associated with the requested media data, and the identified activities for simultaneous presentation to the end user on the client device and the contextually relevant asynchronous data in association with the integrated data feed.

8. The computer system of claim 7, further comprising receiving, from the client device, a request for a portion of the associated real-time data, and wherein:

determining temporal data comprises identifying temporal data associated with the requested associated real-time data; and

generating the integrated data feed comprises combining the requested media data with the requested associated real-time data having corresponding time reference signals.

9. The computer system of claim 7, further comprising:

a contextual relating module adapted to communicate with the time synchronization module and an asynchronous data storage, to identify asynchronous data stored by the asynchronous data storage as contextually relevant to the integrated data feed, and to output the contextually relevant asynchronous data.

10. The computer system of claim 9, wherein identifying asynchronous data stored by the asynchronous data storage as contextually relevant to the integrated data feed further comprises:

determining a context for the integrated data feed based on at least one data ontology included in the asynchronous data storage responsive to the requested media data and the real-time data associated with the requested media data, and identifying asynchronous data having the determined context.

11. The computer system of claim 9, the contextual relating module further adapted to:

store data included in the integrated data feed in association with the contextually relevant asynchronous data in the asynchronous data storage;

determine at least one ontology for the asynchronous data stored in the asynchronous data storage; and

organize the asynchronous data stored in the asynchronous data storage based on the at least one determined ontology.

12. A computer program product, the computer program product stored on a non-transitory computer-readable storage medium and including program code for causing a processor to execute the steps of a process for transmitting data for presentation to an end user, the process comprising:

receiving media data and associated non-media data for a plurality of events;

receiving a request for media data from two or more of the plurality of events from the end user;

identifying activities of other users associated with the end user in a social network, the activities of the other users associated with the two or more of the plurality of events;

determining temporal data for each of the requested media data and associated non-media data from the two or more of the plurality of events and the identified activities based on a synchronization clock reference;

combining the requested media data and the associated non-media data from the two or more of the plurality of events and the identified activities based on a correspondence of the determined temporal data to generate an integrated data feed;

determining a context for the integrated data feed based on the requested media data and the non-media data associated with the requested media data;

responsive to the determined context, identifying asynchronous data stored by an asynchronous data storage as contextually relevant to the integrated data feed; and

outputting the integrated data feed including the media data and the associated non-media data from the two or more of the plurality of the events and the identified activities for simultaneous presentation to the end user and the contextually relevant asynchronous data in association with the integrated data feed for presentation to the end user.

13. The computer program product of claim 12, wherein:

determining temporal data comprises identifying temporal data associated with portions of the associated non-media data, the portions of the non-media data comprising real-time data received from feeds associated with the events;

wherein generating the integrated data feed comprises combining the requested media data with the portions of associated real-time data.

14. The computer program product of claim 13, the process further comprising:

storing data included in the integrated data feed in association with the contextually relevant asynchronous data in the asynchronous data storage;

determining at least one ontology for the asynchronous data stored in the asynchronous data storage; and

organizing the asynchronous data stored in the asynchronous data storage based on the at least one determined ontology.

15. The computer program product of claim 12, wherein the contextually relevant asynchronous data is identified based on at least one data ontology included in the asynchronous data storage.

16. A computer-implemented method for presenting data to an end user, the method comprising:

receiving media data and associated non-media data for a plurality of events;

receiving a request for media data from two or more of the plurality of events from the end user;

identifying activities of other users associated with the end user in a social network and a player pool for the end user, the activities of the other users associated with at least one of the plurality of events, and the player pool receiving money from the end user and at least one of the other end users associated with the end user in the social network for placing a wager on at least one of the plurality of events;

determining temporal data for each of the requested media data and associated non-media data from the two or more of the plurality of events and the identified activities based on a synchronization clock reference;

combining the requested media data and the associated non-media data from the two or more of the plurality of events and the identified activities based on a correspondence of the determined temporal data to generate an integrated data feed;

determining a context for the integrated data feed based on the requested media data and the non-media data associated with the requested media data;

responsive to the determined context, identifying asynchronous data stored by an asynchronous data storage as contextually relevant to the integrated data feed; and

outputting the integrated data feed including the media data and the associated non-media data from the two or more of the plurality of the events and the identified activities for simultaneous presentation to the end user and the contextually relevant asynchronous data in association with integrated data feed for presentation to the end user.

17. The method of claim 16, wherein:

determining temporal data comprises identifying temporal data associated with the requested media data and a portion of the associated non-media data, the portions of the non-media data comprising real-time data received from feed associated with the events; and

wherein generating the integrated data feed comprises combining the requested media data with the portion of associated real-time data.

18. The method of claim 17, the method further comprising:

storing data included in the integrated data feed in association with the contextually relevant asynchronous data in the asynchronous data storage;

determining at least one ontology for the asynchronous data stored in the asynchronous data storage; and

organizing the asynchronous data stored in the asynchronous data storage based on the at least one determined ontology.

19. The method of claim 17, further comprising:

executing on the client device an application for presenting to the end user the data included in the integrated data feed along with the contextually relevant asynchronous data.

20. The method of claim 19, wherein presenting to the end user the data included in the integrated data feed along with the contextually relevant asynchronous data comprises presenting a user interface, the user interface comprising:

a viewing pane for;

receiving input from the end user;

initiating a request based on the input for the data received in the integrated data feed; and

presenting the data included in the integrated data feed, wherein the integrated data feed includes the requested media data and the associated non-media data, the media data for an event comprising one or more videos of a horse race; and

a wagering widget for;

presenting wagering information related to the horse race, the wagering information identifying the wagers to be placed with the money in the player pool;

receiving input from the end user; and

receiving funds in the player pool from the end user for placing the wager on the horse race based on the received input.

21. The method of claim 20, the user interface further comprising a social widget for communicating with the other users in the social network of the user.

22. The method of claim 20, further comprising presenting real-time data related to a participant of the horse race in the integrated data feed within the viewing pane in response to a user selection of the participant.

23. The method of claim 19, the method further comprising:

searching the asynchronous data storage for previously stored media data or asynchronous data responsive to a search query received from the end user; and

presenting to the end user the previously stored media data along with contextually relevant asynchronous data that was originally presented with the stored media data.

24. The method of claim 16, wherein the contextually relevant asynchronous data is identified based on at least one data ontology included in the asynchronous data storage.

25. A computer program product, the computer program product stored on a non-transitory computer-readable storage medium and including program code for causing a processor to execute the steps of a process for presenting data to an end user, the process comprising:

initiating a request specifying data to receive in an integrated data feed for a plurality of events, the integrated data feed comprising synchronized media data and associated real-time data including social interaction data and wagering data for the plurality of events, the media data and the associated real-time data synchronized to form the integrated data feed by combining the media data and the associated real-time data based on a correspondence of temporal data determined from a synchronization clock reference;

initiating a request specifying data to receive from asynchronous data, wherein the asynchronous data is identified as contextually relevant to the integrated data feed responsive to a context of the integrated data feed, wherein the context is determined based on the requested media data and associated real-time data;

receiving the integrated data feed including the media data and the associated real-time data for the plurality of the events for simultaneous presentation to the end user;

receiving the contextually relevant asynchronous data; and

presenting a user interface to the end user that includes information from the integrated data feed and information from the contextually asynchronous data, the user interface comprising;

a viewing pane generated for;

receiving input from the end user;

initiating the request for asynchronous data and the request for the integrated data feed; and

presenting the media data from the plurality of the events simultaneously with the real-time data received in the integrated data feed to the end user, the integrated data feed for the plurality of events corresponding a plurality of horse races;

a wagering widget generated for;

presenting wagering data related to a horse race in the plurality of horse races, the wagering data included in the associated real-time data;

receiving input from the end user; and

placing a wager on the horse race based on the received input; and

a social widget for interacting with other users associated with the user in a social network and presenting social interaction data, wherein the social interaction data is received in the associated real-time data.

26. The computer program product of claim 25, the user interface further adapted to present real-time data related to a participant of the horse race within the viewing pane in response to a user selection of the participant.

27. The computer program product of claim 25, the process further comprising presenting an input field for initiating a request to search an asynchronous data storage for previously stored media data responsive to a search query, wherein the previously stored media data is received along with asynchronous data that was originally presented with the stored media data.

28. The computer program product of claim 25, the integrated data feed further comprising information for a player pool identified for the end user, the player pool receiving money from the end user and at least one other end users associated with the end user in a social network for placing a wager on at least one of the plurality of events, the user interface further presenting wagering activities of other users associated with the end user in a social network, the wagering activities of the other users associated with at least one of the plurality of events.