Methods and apparatus to obtain anonymous audience measurement data from network server data for particular demographic and usage profiles
First Claim
1. An audience measurement method comprising:
- accessing, with a processor, demographic information and identification information for subscribers of a service provider based on first data received from an audience measurement entity;
accessing, with the processor, network log data stored by the service provider for the subscribers using the identification information;
determining, with the processor, audience measurement data for the subscribers based on the network log data, the demographic information and the identification information; and
removing, with the processor, the identification information from the audience measurement data to determine anonymous audience measurement data to send to the audience measurement entity.
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Accused Products
Abstract
Example audience measurement methods disclosed herein include accessing demographic information and identification information for subscribers of a service provider based on first data received from an audience measurement entity. Such disclosed example methods also include accessing network log data stored by the service provider for the subscribers using the identification information. Such disclosed example methods further include determining audience measurement data for the subscribers based on the network log data, the demographic information and the identification information, and removing the identification information from the audience measurement data to determine anonymous audience measurement data to send to the audience measurement entity.
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Citations
20 Claims
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1. An audience measurement method comprising:
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accessing, with a processor, demographic information and identification information for subscribers of a service provider based on first data received from an audience measurement entity; accessing, with the processor, network log data stored by the service provider for the subscribers using the identification information; determining, with the processor, audience measurement data for the subscribers based on the network log data, the demographic information and the identification information; and removing, with the processor, the identification information from the audience measurement data to determine anonymous audience measurement data to send to the audience measurement entity. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A tangible computer readable storage device or storage disk comprising computer readable instructions which, when executed, cause a processor to at least:
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access demographic information and identification information for subscribers of a service provider based on first data originating with an audience measurement entity; access network log data stored by the service provider for the subscribers using the identification information; determine audience measurement data for the subscribers based on the network log data, the demographic information and the identification information; and remove the identification information from the audience measurement data to determine anonymous audience measurement data to send to the audience measurement entity. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An audience measurement apparatus comprising:
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a measurement data sampler to; access demographic information and identification information for subscribers of a service provider based on first data received from an audience measurement entity; access network log data stored by the service provider for the subscribers using the identification information; determine audience measurement data for the subscribers based on the network log data, the demographic information and the identification information; and a privacy unit to remove the identification information from the audience measurement data to determine anonymous audience measurement data to send to the audience measurement entity. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification