System and method for advertisement transmission and display
DC CAFCFirst Claim
1. A system for combining multiple media content in a receiving device, the system comprising:
- at least one communications element that;
receives a first media stream comprising at least a first media content;
receives a second media content obtained via a secondary media content stream discrete from the first media stream;
receives uniquely identifying data specific to the second media content; and
receives at least one criteria correlated to the second media content;
an evaluation module comprising at least one computer processor and associated location determination hardware that enables determination of a location of the receiving device, the location determination hardware utilizing at least one of the following to determine the location of the receiving device;
a GPS system, a triangulation system, a geographic location system, wherein the evaluation module evaluates the at least one criteria in reference to at least the location of the receiving device determined by the location determination hardware;
an outputting device corollary to the receiving device, wherein the outputting device presents, in substantial concurrence, the first media content and the second media content, wherein the presentation of the second media content is based at least partly on the evaluation of the at least one criteria in reference to at least the location of the receiving device determined by the location determination hardware;
an input module that detects a selection associated with at least the second media content, enabling generation of a response corollary to the selection; and
a transmission module that sends the response comprising at least the uniquely identifying data associated with the second media content.
1 Assignment
Litigations
2 Petitions
Accused Products
Abstract
The disclosure herein provides systems and methods for a media enhancement system configured to associate a secondary media signal (for example, the secondary media signal can comprise an advertisement) to a primary media signal (for example, a radio broadcast). The disclosure herein additionally provides systems and methods for a media enhancement system that enables the generating, transmitting, displaying, and/or responding to a plurality of associated and/or unassociated secondary media signals, based on a primary media content from a primary media signal, user characteristics (for example, demographic and/or geographic information), and/or third-party preferences (for example, the goals of advertisers). The secondary media signals can be used to enhance the primary media content already being provided to the user on a user device. The secondary media signals can also be used to create psychological associations or relationships with the primary media content already being provided to the user.
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Citations
20 Claims
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1. A system for combining multiple media content in a receiving device, the system comprising:
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at least one communications element that; receives a first media stream comprising at least a first media content; receives a second media content obtained via a secondary media content stream discrete from the first media stream; receives uniquely identifying data specific to the second media content; and receives at least one criteria correlated to the second media content; an evaluation module comprising at least one computer processor and associated location determination hardware that enables determination of a location of the receiving device, the location determination hardware utilizing at least one of the following to determine the location of the receiving device;
a GPS system, a triangulation system, a geographic location system, wherein the evaluation module evaluates the at least one criteria in reference to at least the location of the receiving device determined by the location determination hardware;an outputting device corollary to the receiving device, wherein the outputting device presents, in substantial concurrence, the first media content and the second media content, wherein the presentation of the second media content is based at least partly on the evaluation of the at least one criteria in reference to at least the location of the receiving device determined by the location determination hardware; an input module that detects a selection associated with at least the second media content, enabling generation of a response corollary to the selection; and a transmission module that sends the response comprising at least the uniquely identifying data associated with the second media content. - View Dependent Claims (2, 3, 4)
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5. A method for associating secondary media content identifiers in a computing device with at least one of a plurality of broadcast segments, the method comprising:
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storing, in an electronic memory, secondary media content identifiers, each secondary media content identifier being associated with at least one of a plurality of secondary media content; storing, in the electronic memory, using one or more computer processors, broadcast segment identifying elements, each broadcast segment identifying element being associated with at least one of the plurality of broadcast segments; storing, in the electronic memory, a location of the computing device, the location of the computing device derived at least in part utilizing at least one of the following to determine the location of the computing device;
a GPS system, a triangulation system, a geographic location system;associating, using the computing device, at least one of the secondary media content identifiers with at least one of the broadcast segment identifying elements, the association enabling identification of usage responsive to at least one of the following;
specific associations of secondary media content with broadcast segments, the location of the computing device; andstoring, in the electronic memory, at least part of the association enabling identification of usage. - View Dependent Claims (6, 7, 8, 9, 10, 11)
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12. A method for combining multiple media obtained from a broadcast stream, the method comprising:
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receiving, using an electronic receiving device, at least a first media content from a broadcast stream; receiving, using the electronic receiving device, at least a second media content, the second media content received discretely from the first media content; determining uniquely identifying data specific to at least the second media content; determining a location of the electronic receiving device utilizing at least one of the following to determine the location of the electronic receiving device;
a GPS system, a triangulation system, a geographic location system;presenting concurrently the first media content and the second media content using an electronic output device; detecting at least a response input responsive to the second media content; and transmitting electronically to a computer server a response message comprising at least the uniquely identifying data specific to at least the second media content and the location of the electronic receiving device. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification