Dynamic promotional layout management and distribution rules

• US 9,355,412 B2
• Filed: 08/04/2015
• Issued: 05/31/2016
• Est. Priority Date: 01/28/2013
• Status: Expired due to Fees

• Current Assignee: Sanderling Management Limited
• Original Assignee: Sanderling Management Limited
• Inventors: Jacobs, Michael
• Primary Examiner(s): ZURITA, JAMES H
• Application Number:
  US14/817,379
• Publication Number:
  US 20150339733A1
• Time in Patent Office: 301 Days
• Field of Search: 705/26.1, 705/27.1, 705/14.72
• US Class Current: 1/1
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04845 for image manipulation, e.g. dragging, rotation, expansion or change of colour
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Systems, methods and computer readable products are provided for enabling dynamic loading of one or more digital image branding functions associated with one or more distribution rules. A distribution rule is used to target a group of end users that are selected from a dataset mapping a plurality of end-users according to one or more distribution rules. Instructions are forwarded to present an indication the digital image branding function to each member of the end users group.

Claims

1. A computerized method of distributing a digital image processing function, said computerized method comprising:

using at least one server having at least one hardware processor and over a network to access a database storing at least one digital image processing function associated with at least one distribution rule defining a geographic location;

receiving, over said network, a Global Positioning System (GPS) location indication from each of a plurality of mobile devices, each said location indication is determined according to a GPS module executed by one of said plurality of mobile devices;

matching, using said at least one at least one hardware processor, each said GPS location indication with said geographic location; and

automatically forwarding, over said network and in response to receiving said Global Positioning System (GPS) location indication, said at least one digital image processing function to at least one mobile device of said plurality of mobile devices, said at least one mobile device having a respective said GPS location indication which matches said geographic location;

wherein said at least one image processing function is set to be used by an application executed on said at least one mobile device to process a digital image designated at said at least one mobile device to create an output digital image.

2. A method according to claim 1, wherein said digital image processing function comprises an overlay function.

3. A method according to claim 1, wherein said at least one image processing function comprises a member selected from a group consisting of a black and white function, a sepia function and an antique function set to be used by said application.

4. A method according to claim 1, wherein using at least one server having at least one hardware processor and over a network to access a database comprises accessing a plurality of image processing functions, each with its associated distribution rule.

5. A method according to claim 4, wherein forwarding, over said network, said digital image processing function to said at least one mobile device comprises forwarding a plurality of image processing functions associated with a plurality of distribution rules each defines an additional geographic location which matches respective said GPS location indication of said at least one mobile device.

6. A method according to claim 5, wherein said application includes a graphical user interface that displays said plurality of image processing functions.

7. A method according to claim 1, wherein said application includes program code to publish the output image in one or more social networks.

8. A method according to claim 1, wherein said application further includes program code to store said output image on said mobile device.

9. A method according to claim 1, wherein said image processing function comprises adding an icon to said digital image.

10. A method according to claim 1, wherein using at least one server having at least one hardware processor and over a network to access a database comprises altering, in a time interval of few seconds or less, a distribution rule.

11. A method according to claim 1, wherein the at least one image processing function is set to be used in a time interval of few seconds or less by an application executed on each of said mobile devices.

12. A method according to claim 1, wherein said at least one image processing function is set to be used by said application to process a video.