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Electronic retail shelf pricing and promotional display modular system

  • US 9,361,061 B2
  • Filed: 11/11/2011
  • Issued: 06/07/2016
  • Est. Priority Date: 11/12/2010
  • Status: Active Grant
First Claim
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1. An electronic display system comprising:

  • (A) an electronic display apparatus comprising two electronic display modules (EDMs) that are mountable to a shelf edge of a shelf and connectable to each other to provide a continuous display screen of uniform height extending along a contiguous portion of the shelf edge for providing product information about products on the shelf, the two EDMs including;

    a first EDM mounted on a first part of the contiguous portion of the shelf edge, the first EDM including;

    (i) a display screen of the uniform height extending over the facing surface of the first EDM;

    (ii) a male connector mounted on one end of the first EDM and electrically coupled to the display screen; and

    (iii) a female connector mounted on another end of the first EDM and electrically coupled to the display screen; and

    at least a second EDM mounted on a second part of the contiguous portion of the shelf edge so that the second EDM is adjacent to the first EDM, the second EDM including a display screen of the uniform height;

    wherein a male connector of the second EDM engages the female connector of the first EDM such that;

    (i) the display screens of the first and second EDMs define the continuous display screen of the uniform height extending along the contiguous portion of the shelf edge, and (ii) a physical connection is established between the first and second EDMs that operates as a path for power transmission to provide power from the first EDM to the second EDM or from the second EDM to the first EDM, wherein the path for transmission is a parallel configuration so that when the first EDM becomes inoperative the second EDM remains operative and when the second EDM becomes inoperative the first EDM remains operative;

    (B) a controller coupled to the electronic display apparatus, the controller operable for communication with each of the first and second EDMs; and

    (C) a database of stored plan-o-gram data including product placement information indicating a product is located on the shelf, the database coupled to the controller, wherein (i) the controller receives from the database data identifying a product located on the shelf, wherein the product is identified based on the product placement information indicating that the product is located on the shelf, and (ii) the controller causes at least one of the first EDM and the second EDM to display product information for the identified product on the shelf.

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