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Selection of advertisements via viewer feedback

  • US 9,363,546 B2
  • Filed: 06/23/2015
  • Issued: 06/07/2016
  • Est. Priority Date: 06/17/2011
  • Status: Active Grant
First Claim
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1. A computing device, comprising:

  • a logic subsystem; and

    a data-holding subsystem storing instructions executable by the logic subsystem toaggregate, for each of a plurality of available content items, a plurality of emotional response profiles from a corresponding plurality of prior viewers of the content item to form an aggregated emotional response profile for the content item, each of the emotional response profiles comprising a temporal record of a prior viewer'"'"'s emotional response to the content item, and wherein one or more content items of the plurality of available content items comprises at least a first portion and a plurality of possible second portions;

    receive, from a remote computing device, a targeted viewer'"'"'s current emotional status;

    select a selected content item from the plurality of available content items based on a correlation of the targeted viewer'"'"'s current emotional status to the plurality of aggregated emotional response profiles;

    send to the remote computing device a first portion of the selected content item to be output for presentation;

    receive from the remote computing device an input of a targeted viewer'"'"'s emotional response to the first portion of the selected content item;

    select a second portion of the selected content item from the plurality of possible second portions for the selected content item based on a correlation between the targeted viewer'"'"'s current emotional status, the targeted viewer'"'"'s emotional response to the first portion of the selected content item, and the aggregated emotional response profiles; and

    send to the remote computing device the second portion of the selected content item to be output for presentation.

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