Optimizing location and mobile search

• US 9,367,634 B2
• Filed: 01/23/2013
• Issued: 06/14/2016
• Est. Priority Date: 01/19/2012
• Status: Active Grant

• Current Assignee: Brightedge Technologies Incorporated
• Original Assignee: Brightedge Technologies Incorporated
• Inventors: Yu, Jimmy, Yu, Sammy, Park, Lemuel S., Ziola, Thomas J., Spohn, Markus, Ajoku, Emeka
• Primary Examiner(s): Bowen, Richard
• Application Number:
  US13/748,157
• Publication Number:
  US 20130191361A1
• Time in Patent Office: 1,238 Days
• Field of Search: 707/706
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A method of optimizing digital content for searches performed on mobile devices. The method may include receiving digital content that includes one or more pages and analyzing the digital content to determine one or more properties of the digital content that relate to placement of a reference to the digital content in mobile search results. The method may also include analyzing the properties of the digital content to determine one or more optimizations to apply to the digital content to improve the placement of the reference to the digital content in the mobile search results. In addition, the method may include generating one or more recommendations for adapting the digital content based on the optimizations.

Claims

1. A method of analyzing, reporting on, and optimizing digital content for searches performed on mobile devices, the method comprising:

obtaining identification of digital content that includes one or more pages intended for display on various classes of devices;

receiving search results resulting from a search requested from a mobile device;

analyzing, by a processor, the digital content to determine one or more properties of the digital content that relate to placement of a reference to the digital content in the search results for the mobile device, the one or more properties of the digital content not relating to placement of the reference to the digital content in search results resulting from a search requested from non-mobile devices and one of the one or more properties of the digital content including a keyword type property;

analyzing the one or more properties of the digital content to determine one or more optimizations to apply to the digital content to change at least one of the one or more properties of the digital content to thereby improve the placement of the reference to the digital content in the search results for the mobile device;

generating a keyword geographic location map that rates search performances of keywords based on actual geographic locations of the mobile device that requests the search through a search engine be performed based on keywords that results in the search results, one of the optimizations to apply to the digital content including changing the digital content to include a keyword from the keyword geographic location map; and

generating one or more recommendations to change the digital content based on the optimizations.

2. The method of claim 1, wherein the digital content is a website and the one or more pages are webpages of the website.

3. The method of claim 1, wherein other of the one or more properties of the digital content include a size of one or more of the one or more pages, a compression ratio of one or more of the one or more pages, keywords associated with an auto-complete feature used by the mobile device, keywords associated with a geographic location identified in content of the digital content, a mobile device flag, a mobile device sub-domain, and mobile device specific content.

4. The method of claim 3, wherein the mobile device flag property includes the digital content being configured to redirect a server to one or more of the pages of the digital content configured for a device that requested the digital content.

5. The method of claim 4, wherein the device that requested the digital content is a mobile device and the one or more of the pages of the digital content configured for the mobile device includes the mobile device sub-domain and the mobile device specific content.

6. The method of claim 1, wherein the search performances of the keywords are based on search volume of the keywords.

7. The method of claim 1, wherein other of the one or more properties the property of the digital content includes geographic location information included in content of the digital content, wherein analyzing the geographic location information when the digital content includes geographic location information further includes determining when the geographic location information includes one or more of the following fields:

an address field, a business hours field, a map field, a directions field, and a phone number field.

8. The method of claim 7, wherein one of the one or more optimizations to apply to the digital content includes updating geographic location information included in the digital content.

9. The method of claim 1, wherein the method is performed by a first system, the method further comprising automatically and directly inputting one or more of the one or more recommendations from within the first system into a second system through a direct interface or an application specific interface, wherein the second system is a database or a content management system and the first system is a search engine optimization platform.

10. One or more non-transitory computer-readable media configured to store instructions that when executed by one or more processing systems perform operations, the operations comprising:

obtaining identification of digital content that includes one or more pages intended for display on various classes of devices;

receiving search results resulting from a search requested from a mobile device;

analyzing, by a processor, the digital content to determine one or more properties of the digital content that relate to placement of a reference to the digital content in the search results for the mobile device, the one or more properties of the digital content not relating to placement of the reference to the digital content in search results resulting from a search requested from non-mobile devices and one of the one or more properties of the digital content including a keyword type property;

analyzing the one or more properties of the digital content to determine one or more optimizations to apply to the digital content to change at least one of the one or more properties of the digital content to thereby improve the placement of the reference to the digital content in the search results for the mobile device;

generating a keyword geographic location map that rates search performances of keywords based on actual geographic locations of the mobile device that requests the search through a search engine be performed based on keywords that results in the search results, one of the optimizations to apply to the digital content including changing the digital content to include a keyword from the keyword geographic location map; and

generating one or more recommendations to change the digital content based on the optimizations.

11. The one or more non-transitory computer-readable media of claim 10, wherein the digital content is a website and the one or more pages are webpages of the website.

12. The one or more non-transitory computer-readable media of claim 10, wherein other of the one or more properties of the digital content include a size of one or more of the one or more pages, a compression ratio of one or more of the one or more pages, keywords associated with an auto-complete feature used by the mobile device, a mobile device flag, a mobile device sub-domain, and mobile device specific content.

13. The one or more non-transitory computer-readable media of claim 12, wherein the mobile device flag property includes the digital content being configured to redirect a server to one or more of the pages of the digital content configured for a device that requested the digital content.

14. The one or more non-transitory computer-readable media of claim 13, wherein the one or more of the pages of the digital content configured for the mobile device includes the mobile device sub-domain and the mobile device specific content.

15. The one or more non-transitory computer-readable media of claim 10, wherein the search performances of the keywords are based on search volume of the keywords.

16. The one or more non-transitory computer-readable media of claim 10, wherein other of the one or more properties of the digital content includes geographic location information included in content of the digital content, wherein analyzing the geographic location information when the digital content includes geographic location information further includes determining when the geographic location information includes one or more of the following fields:

an address field, a business hours field, a map field, a directions field, and a phone number field.

17. The one or more non-transitory computer-readable media of claim 16, wherein one of the one or more optimizations to apply to the digital content includes updating geographic location information included in the digital content.

18. The one or more non-transitory computer-readable media of claim 10, wherein the one or more processing systems are one or more first processing systems, the operations further comprising automatically and directly inputting one or more of the one or more recommendations from within the first processing systems into a second processing system through a direct interface or an application specific interface, wherein the second processing system is a database or a content management system and the first processing systems are a search engine optimization platform.

19. A system comprising:

one or more processors;

one or more non-transitory computer-readable media configured to store instructions that when executed by the one or more processors perform operations, the operations comprising;

obtaining identification of digital content that includes one or more pages intended for display on various classes of devices;

receiving search results resulting from a search requested from a mobile device;

analyzing, by a processor, the digital content to determine one or more properties of the digital content that relate to placement of a reference to the digital content in the search results for the mobile device, the one or more properties of the digital content not relating to placement of the reference to the digital content in search results resulting from a search requested from non-mobile devices and one of the one or more properties of the digital content including a keyword type property;

analyzing the one or more properties of the digital content to determine one or more optimizations to apply to the digital content to change at least one of the one or more properties of the digital content to thereby improve the placement of the reference to the digital content in the search results for the mobile device;

generating a keyword geographic location map that rates search performances of keywords based on actual geographic locations of the mobile device that requests the search through a search engine be performed based on keywords that results in the search results, one of the optimizations to apply to the digital content including changing the digital content to include a keyword from the keyword geographic location map; and

generating one or more recommendations to change the digital content based on the optimizations.

20. The system of claim 19, wherein the digital content is a website and the one or more pages are webpages of the website.

21. The system of claim 19, wherein other of the one or more properties of the digital content include a size of one or more of the one or more pages, a compression ratio of one or more of the one or more pages, keywords associated with an auto-complete feature used by the mobile device, a mobile device flag, a mobile device sub-domain, and mobile device specific content.

22. The system of claim 21, wherein the mobile device flag property includes the digital content being configured to redirect a server to one or more of the pages of the digital content configured for a device that requested the digital content.

23. The system of claim 22, wherein the one or more of the pages of the digital content configured for the mobile device includes the mobile device sub-domain and the mobile device specific content.

24. The system of claim 19, wherein the search performances of the keywords are based on search volume of the keywords.

25. The system of claim 19, wherein other of the one or more properties of the digital content includes geographic location information included in content of the digital content, wherein analyzing the geographic location information when the digital content includes geographic location information further includes determining when the geographic location information includes one or more of the following fields:

an address field, a business hours field, a map field, a directions field, and a phone number field.

26. The system of claim 25, wherein one of the one or more optimizations to apply to the digital content includes updating geographic location information included in the digital content.

27. The system of claim 19, wherein the system is a search engine optimization platform and the operations further comprise automatically and directly inputting one or more of the one or more recommendations into a second system through a direct interface or an application specific interface, wherein the second system is a database or a content management system.