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Methods and arrangements for identifying objects

  • US 9,367,770 B2
  • Filed: 01/25/2013
  • Issued: 06/14/2016
  • Est. Priority Date: 08/30/2011
  • Status: Active Grant
First Claim
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1. A method employing an electronic shelf labeling unit, mounted on a front of a store shelf, adjacent a store aisle, the unit having a front facing the aisle, and a rear facing retail items stocked on said shelf, the method comprising the acts:

  • sensing image data from a retail item while the item is presented for sale on said shelf, using a rear-facing camera on the rear of said shelf labeling unit, said camera capturing said image data from a front surface of said item that faces the aisle;

    recognizing the retail item by decoding plural-bit data encoded in a machine-readable indicia printed on said retail item and depicted in the image data captured by the electronic shelf labeling unit;

    determining a price for the recognized retail item; and

    electronically presenting said price for said item using a display on the front of the shelf labeling unit, by reference to the sensed identifying information;

    wherein the method allows store personnel to move items on the shelf as-needed, and the electronic shelf labeling unit adapts automatically—

    displaying the price of a retail item that is within view of the rear-facing camera.

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