Telephone search supported by advertising based on past history of requests

• US 9,367,846 B2
• Filed: 11/29/2005
• Issued: 06/14/2016
• Est. Priority Date: 11/29/2004
• Status: Active Grant

• Current Assignee: Jingle Networks Incorporated (Marchex Incorporated)
• Original Assignee: Jingle Networks Incorporated (Marchex Incorporated)
• Inventors: Kliger, Scott A.
• Primary Examiner(s): Laekemariam, Yosef K
• Application Number:
  US11/290,148
• Publication Number:
  US 20060173915A1
• Time in Patent Office: 3,850 Days
• Field of Search: 379/1.02, 379/41, 379/51, 379/67.1, 379/68, 379/114.13, 379/72, 379/76, 379/87, 379/218.01, 707/104.1
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 15/06 Recording class or number of calling , i.e. A-party or called party , i.e. B-party
• CPC Class Codes: H04M 15/8083 involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04M 2242/15 Information service where the information is dependent on the location of the subscriber
• CPC Class Codes: H04M 2242/30 Determination of the location of a subscriber
• CPC Class Codes: H04M 3/42059 Making use of the calling party identifier
• CPC Class Codes: H04M 3/42068 where the identifier is used to access a profile
• CPC Class Codes: H04M 3/42348 Location-based services which utilize the location information of a target
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
• CPC Class Codes: H04M 3/4931 Directory assistance systems

Abstract

A technology platform for the delivery of dynamic, interactive audio advertisements played in response to a consumer initiated request for information via a telephone. The platform provides advertising supported information services that are related to past responses made to a specific consumer who initiated the request. In one specific embodiment, a consumer uses a telephone is connected to a call processing system. The call processing system receives a request for information from the consumer. In determining a response, the consumer'"'"'s request is examined to identify the customer that originated the request. This in turn identifies a profile file associated with the consumer, which then permits the system to determine one or more advertisement selection parameters. The customer profile may comprise one or more records of past requests from the identified customer station.

Claims

1. A method for use in a telecommunications network, the method comprising:

receiving a request for directory assistance information from a customer station with a call processing station constructed and arranged to provide directory assistance;

identifying an identity of the customer station that originated the request;

determining a geographic location of the customer station from the identity;

determining, with the call processing station, a response to the received request, the response comprising directory assistance information;

determining, with the call processing station, one or more advertisement selection parameters by examining a customer profile associated with the customer station, the customer profile comprising;

one or more records of advertisements previously presented to the customer station,

one or more records of requests for directory assistance previously received from the customer station,

one or more records of previously determined responses to the requests for directory assistance previously received from the customer station,

one or more records of locations associated with previously determined geographic locations of the customer station at the times the advertisements were previously presented to the customer station, and

the determined geographic location;

selecting a pay per call advertisement based upon the determined advertisement selection parameters;

retrieving the selected advertisement from a stored media; and

presenting the selected advertisement to the customer station.

2. A method as in claim 1 wherein the records include a geographic location associated with each request for directory assistance previously received from the customer station.

3. A method as in claim 1 wherein the records include a subject matter area associated with each request for directory assistance previously received from the customer station.

4. A method as in claim 1 wherein the records include a time associated with each request for directory assistance previously received from the customer station.

5. A method as in claim 1 wherein selecting an advertisement based upon the determined advertisement selection parameters comprises:

determining that multiple advertisements are associated with the advertisement selection parameters, and

determining a selected advertisement from among the multiple advertisements.

6. A method as in claim 5 wherein determining a selected advertisement is based on maximizing advertising revenue.

7. A method as in claim 6 wherein maximizing advertising revenue further includes choosing the advertisement for which an advertiser has indicated by way of a bid that they are willing to pay more than any other advertiser to play their associated message to the customer station.

8. A method as in claim 5 wherein determining a selected advertisement is based on maximizing consumer satisfaction.

9. A method as in claim 5 wherein determining a selected advertisement uses a round robin selection.

10. A method as in claim 5 wherein determining a selected advertisement determines a best offer for the consumer customer station.

19. A method as in claim 1, further comprising receiving, with the call processing station, a request from the customer station to place the customer station in contact with an advertiser station associated with the selected advertisement.

20. A method as in claim 19, further comprising:

connecting the customer station to the advertiser station; and

generating a fee for the advertiser station when the connection between the customer station and the advertiser station is made.

23. A method as in claim 1, wherein determining the geographic location comprises submitting a query to a reverse automatic number identifier database.

11. An apparatus comprising:

a receiver communicatively coupled to a telecommunications network and configured to receive a request for directory assistance information from a customer station; and

a processor communicatively coupled to the receiver and configured to;

identify an identity of the customer station that originated the request;

determine a geographic location of the customer station from the identity;

determine a response to the received request, the response comprising directory assistance information;

determine one or more advertisement selection parameters by examining a customer profile associated with the customer station, the customer profile comprising;

one or more records of advertisements previously presented to the customer station,

one or more records of requests for directory assistance previously received from the customer station,

one or more records of previously determined responses to the requests for directory assistance previously received from the customer station,

one or more records of locations associated with previously determined geographic locations of the customer station at the times the advertisements were previously presented to the customer station, and

the determined geographic location;

select a pay per call advertisement based upon the determined advertisement selection parameters;

retrieve the selected advertisement from a stored media; and

present the selected advertisement to the customer station.

12. An apparatus as in claim 11 wherein the processor is further configured to:

determine that multiple advertisements are associated with the advertisement selection parameters; and

determine a selected advertisement from among the multiple advertisements.

13. An apparatus as in claim 12 wherein the processor is further configured to determine the selected advertisement based on maximizing advertising revenue.

14. An apparatus as in claim 13 wherein the processor is further configured to chose an advertisement for which an advertiser has indicated by way of a bid that they are willing to pay more than any other advertiser to play their associated message to the customer station.

15. An apparatus as in claim 12 wherein the processor is further configured to determine the selected advertisement based on maximizing consumer satisfaction.

16. An apparatus as in claim 12 wherein the processor is further configured to determine the selected advertisement using round robin selection.

17. An apparatus as in claim 12 wherein the processor is further configured to determine the selected advertisement based a best offer for the customer station.

18. An apparatus as in claim 11 wherein the records include one or more of:

a geographic location, subject matter area, and time associated with each request for directory assistance previously received from the customer station.

21. An apparatus as in claim 11, wherein the processor is further configured to receive a request from the customer station to place the customer station in contact with an advertiser station associated with the selected advertisement.

22. An apparatus as in claim 21, wherein the processor is further configured to:

connect the customer station to the advertiser station; and

generate a fee for the advertiser station when the connection between the customer station and the advertiser station is made.

24. An apparatus as in claim 11, wherein the processor is configured to determine the geographic location via a query to a reverse automatic number identifier database.