Method and system for remote altering static video content in real time

• US 9,369,766 B2
• Filed: 11/06/2012
• Issued: 06/14/2016
• Est. Priority Date: 11/06/2012
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Tandon, Ankit
• Primary Examiner(s): Bates, Kevin
• Assistant Examiner(s): Pant, Ranjan
• Application Number:
  US13/669,444
• Publication Number:
  US 20140129729A1
• Time in Patent Office: 1,316 Days
• Field of Search: 709/231, 725/37, 707/784
• US Class Current: 1/1
• CPC Class Codes: H04N 21/242 Synchronization processes, e.g. processing of PCR [Program Clock References] arrangements for synchronising broadcast or distribution via plural systems in broadcast distribution systems H04H20/18
• CPC Class Codes: H04N 21/43072 of multiple content streams on the same device
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method and system for remote altering static video content in real time. The method includes encountering one or more synchronization markers embedded in a video. The video includes the static video content that plays on an electronic device. The method also includes contacting a content server along with a plurality of user parameters. The method further includes receiving streamed content for the video from the content server. The streamed content is determined based on the plurality of user parameters and a set of rules. Further, the method includes adding the streamed content to the static video content at the one or more synchronization markers. Moreover, the method includes rendering a hybrid video to a user. The hybrid video includes the streamed content and the static video content. The system includes an electronic device, communication interface, memory, and processor.

Claims

1. A method for remotely altering static video content in real time, the method comprising, during streaming of a basic video that comprises static content that blocks at least a portion of video content from an original video:

sending, by an electronic device, a request for the blocked video content along with information of a user of the electronic device to a content server when a synchronization marker embedded in the basic video is encountered;

receiving, by the electronic device, the blocked video content from the content server in response to the request when the user is qualified to view the blocked video content;

adding, by the electronic device, the blocked video content received from the content server to the basic video at the synchronization marker to form a hybrid video, so that the hybrid video includes both the blocked video content and the static video content; and

rendering, by the electronic device, the hybrid video to the user.

2. The method as claimed in claim 1, wherein the basic video is generated by removing one or more attributes from the original video.

3. The method as claimed in claim 2, wherein the basic video is generated by inserting a synchronization marker every a plurality of seconds in the original video, the synchronization marker configured to enable synchronization between the static content and the blocked video content, and

the one or more attributes are annotated with a playback timer in accordance with the one or more synchronization markers.

4. The method as claimed in claim 3, wherein the blocked video content received from the content server is buffered until each of the one or more synchronization markers are encountered in the video.

5. The method as claimed in claim 3, wherein the rendering of the hybrid video comprises synchronizing the static content with the blocked video content received from the content server.

19. The method as claimed in claim 1, wherein the basic video is stored in a local storage medium of the electronic device.

20. The method as claimed in claim 19, wherein the local storage medium comprises at least one of an optical disk and memory of the electronic device.

6. A non-transitory computer-readable medium, comprising a set of instruction for remotely altering static video content in real time, wherein when executed by a processor during streaming of a basic video that comprises static content that blocks at least a portion of video content from an original video, the set of instructions directs the processor to perform actions of:

sending a request for the blocked video content along with information of a user of an electronic device to a content server when a synchronization marker embedded in the basic video is encountered;

receiving the blocked video content from the content server in response to the request when the user is qualified to view the blocked video content;

adding the blocked video content received from the content server to the basic video at the synchronization marker to form a hybrid video, so that the hybrid video includes both the blocked video content and the static video content; and

rendering the hybrid video to the user.

7. The non-transitory computer-readable medium as claimed in claim 6, wherein the basic video is generated by removing one or more attributes from the original video.

8. The non-transitory computer-readable medium as claimed in claim 7, wherein the basic video is generated by inserting a synchronization marker every a plurality of seconds in the original video, the synchronization marker configured to enable synchronization between the static content and the blocked video content, and

the one or more attributes are annotated with a playback timer in accordance with the one or more synchronization markers.

9. The non-transitory computer-readable medium as claimed in claim 8, wherein the blocked video content received from the content server is buffered until each of the one or more synchronization markers are encountered in the video.

10. The non-transitory computer-readable medium as claimed in claim 8, the rendering of the hybrid video comprises synchronizing the static content with the blocked video content received from the content server.

11. A system comprising:

an electronic device;

a communication interface in electronic communication with the electronic device;

a memory that stores instructions for remotely altering static video content in real time; and

a processor, when executing the instructions to stream a basic video that comprises static content that blocks at least a portion of video content from an original video, being directed to;

send a request for the blocked video content along with information of a user of the electronic device to a content server when a synchronization marker embedded in the basic video is encountered;

receive the blocked video content from the content server in response to the request when the user is qualified to view the blocked video content;

add the blocked video content received from the content server to the basic video at the synchronization marker to form a hybrid video, so that the hybrid video includes both the blocked video content and the static video content; and

render the hybrid video to the user.

12. The system as claimed in claim 11 and further comprising an electronic storage device that stores the blocked video content, the plurality of user parameters, and one or more attributes of the basic video.

13. The system as claimed in claim 11, wherein the basic video is generated by removing one or more attributes from the original video.

14. The system as claimed in claim 13, wherein the basic video is generated by inserting a synchronization marker every a plurality of seconds in the original video, the synchronization marker configured to enable synchronization between the static content and the blocked video content, and

the one or more attributes are annotated with a playback timer in accordance with the one or more synchronization markers.

15. The system as claimed in claim 14, wherein the blocked video content received from the content server is buffered until each of the one or more synchronization markers are encountered in the video.

16. The system as claimed in claim 14, wherein the rendering of the hybrid video comprises synchronizing the static content with the blocked video content received from the content server.

17. The system as claimed in claim 11, wherein the basic video is stored in a local storage medium of the electronic device.

18. The system as claimed in claim 17, wherein the local storage medium comprises at least one of an optical disk and memory of the electronic device.