Targeted television advertisements based on online behavior

• US 9,369,779 B2
• Filed: 04/07/2014
• Issued: 06/14/2016
• Est. Priority Date: 04/17/2007
• Status: Active Grant

• Current Assignee: Intent IQ, LLC (AlmondNet, Inc.)
• Original Assignee: Intent IQ, LLC (AlmondNet, Inc.)
• Inventors: Shkedi, Roy
• Primary Examiner(s): EKPO, NNENNA NGOZI
• Application Number:
  US14/246,525
• Publication Number:
  US 20140223476A1
• Time in Patent Office: 799 Days
• Field of Search: 725/32, 725/34, 705/14.4, 705/14.41, 705/14.49, 709/202, 709/203, 709/217, 709/218, 709/220
• US Class Current: 1/1
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 12/66 Arrangements for connecting between networks having differing types of switching systems, e.g. gateways
• CPC Class Codes: H04L 61/5007 Internet protocol [IP] addresses
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/42684 Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.

Claims

1. A method implemented using a programmed hardware computer system, the method comprising:

(a) receiving at the computer system electronic indicia of a first online user interface device identifier;

(b) receiving at the computer system electronic indicia derived automatically from online activity of a first user via a first online user interface device indicated by the first online user interface device identifier; and

(c) using information sent to or received from a third party provider of television service to the first user, with a server of the computer system automatically facilitating direction of a first television advertisement, so that it is presented, selectively, via a first set-top box indicated by a first set-top box identifier, which first set-top box identifier is electronically associated with the first online user interface device identifier by the television service provider, without causing online behavioral profile information pertaining to the first user to be transmitted to the television service provider, and without receiving from the television service provider personally identifiable information pertaining to the first user.

2. The method of claim 1 wherein the electronic indicia of part (b) includes online profile information derived automatically from the online activity.

3. The method of claim 1 wherein the electronic indicia of part (b) includes indicia of the first television advertisement.

4. The method of claim 1 wherein the information in part (c) includes indicia of the association between the first set-top box identifier and the first online user interface device identifier, and wherein automatically facilitating direction of the first television advertisement includes automatically transmitting electronic indicia of the first television advertisement to the first set top box.

5. The method of claim 1 further comprising receiving a revenue amount as a result of causing the third party to direct the advertisement to the first set-top box.

6. The method of claim 1 further comprising crediting a revenue amount to a provider of the electronic indicia of part (b) in return for receiving the indicia.

7. The method of claim 1 further comprising, with the computer system, automatically selecting the first television advertisement, from among a plurality of possible television advertisements, using the online profile information.

8. The method of claim 1 wherein the electronic indicia of part (b) are received at the computer system via redirection of the first online user interface device.

9. The method of claim 1:

(d) wherein the information in part (c) comprises electronic indicia of online user interface device identifiers and electronically associated set-top box identifiers for a multitude of users, which multitude includes the first user, received at the computer system from the television service provider;

(e) further comprising receiving at the computer system from the first set-top box a request for a television advertisement; and

(f) further comprising, responsive to receipt of the electronic indicia in part (b), performing the act of part (c).

10. The method of claim 1 wherein the information in part (c) includes indicia of the first television advertisement sent to the television service provider.

11. The method of claim 10 wherein automatically facilitating direction of the first television advertisement includes automatically transmitting to the television service provider the information in part (c) and the first online user interface device identifier.

12. The method of claim 1 further comprising:

(d) receiving at the computer system electronic indicia of a second online user interface device identifier;

(e) receiving at the computer system electronic indicia derived automatically from online activity of a second user via a second online user interface device indicated by the second online user interface device identifier; and

(f) using information sent to or received from a third party provider of television service to the second user, with the computer system automatically facilitating direction of a second television advertisement, so that it is presented, selectively, via a second set-top box indicated by a second set-top box identifier, which second set-top box identifier is electronically associated with the second online user interface device identifier by the television service provider, without causing online behavioral profile information pertaining to the second user to be transmitted to the television service provider, and without receiving from the television service provider personally identifiable information pertaining to the second user,

(g) wherein which television advertisement is directed to which set-top box depends on differences between the online activities of the first and second users using the first and second online user interface devices, respectively.

13. The method of claim 1 further comprising causing a request to be transmitted to the television service provider to electronically associate the first online user interface device identifier with the first set-top box identifier.

14. The method of claim 1 wherein the first online user interface device identifier comprises an online access IP address and the first set-top box identifier comprises a set-top box IP address.

15. The method of claim 1 wherein the electronic association of the first online user interface device identifier and the first set-top box identifier is based at least in part on a common IP address to which network traffic is routed for both online access and the set-top box of the first user.

16. The method of claim 15 wherein at least a portion of the indicia in part (b) is derived from online activity of the first user from an online access IP address that differs from the common IP address, and the online user interface device identifier includes a cookie or tag placed on the first online user interface device.

17. The method of claim 15 wherein the common IP address is an IP address dynamically assigned to a modem or router connected to the first online user interface device and to the first set-top box.

18. The method of claim 15 further comprising:

(i) receiving an additional identifier corresponding to the first set-top box; and

(ii) causing the television advertisement to be directed to the first set-top box only if the first set-top box corresponds to the additional identifier.

19. The method of claim 15 further comprising storing the common IP address, and intermittently updating the common IP address.

20. The method of claim 15 further comprising storing the common IP address, and periodically updating the common IP address.

21. The method of claim 15 wherein direction of the first television advertisement to the first set-top box is facilitated only if the common IP address assigned to the first user and the date and time corresponding thereto match an online access IP address corresponding to specific online activities and the corresponding dates and times of the online activities that appear in a list of online access IP addresses corresponding to specific online activities and times and dates corresponding to each of the online activities.

22. The method of claim 1 further comprising storing electronic associations between online user interface device identifiers and set-top box identifiers for a multitude of users, which multitude includes the first user.

23. The method of claim 22 further comprising updating at least one of the stored identifiers.

24. The method of claim 1 wherein direction of the first television advertisement to the first set-top box is automatically facilitated upon a first electronic contact, between the first set-top box and the computer system, after the online profile information is derived.

25. The method of claim 1 wherein direction of the first television advertisement to the first set-top box is automatically facilitated only in response to a request for advertisements originating from the first set-top box.

26. The method of claim 1 wherein direction of the first television advertisement to the first set-top box is automatically facilitated without a request for advertisements originating from the first set-top box.

27. The method of claim 1 wherein the television service provider also provides online access to the first user using the first online user interface device.

28. The method of claim 1 wherein the first online user interface device identifier is an IP address associated with a modem or router used by the first user for online access.

29. The method of claim 1 wherein the first online user interface device identifier is a cookie or tag placed on the first online user interface device.