Matching advertising to game play content
First Claim
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1. A method comprising:
- receiving a play including a first selection criterion, a second selection criterion, and a user move from a client device, the first selection criterion including a ranking standard indicative of a relationship rank between one or more advertiser and a gaming provider, the second selection criterion including a price standard, the user move comprising first letter elements from a set of letter elements forming a partial word and a second letter element associated with a previously played user move, the first letter elements and the second letter element forming a word from the partial word, the word having a predefined meaning;
retrieving a first advertisement having content relating to the word, a second advertisement having content relating to the word, and a selection specification;
selecting one of the first selection criterion and the second selection criterion according to the selection specification to determine a preferred selection criterion;
using at least one processor, evaluating the first advertisement and the second advertisement according to the preferred selection criterion, to produce a first valuation and a second valuation respectively; and
in response to the evaluating, causing presentation of the first advertisement at the client device when, according to the preferred selection criterion, the first valuation exceeds the second valuation.
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Abstract
An advertisement is associated with a particular user move in a gaming environment where playing of the user move by a user results in the advertisement being displayed at the user'"'"'s gaming device. With multiple users, each play of a unique user move results in a corresponding uniquely targeted advertisement being displayed at the respective gaming device of each user. User moves and associated advertisements are bound to one another based on a frequency of use of the user move in game play and the desirability of the advertiser to associate the advertisement with the user move.
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Citations
22 Claims
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1. A method comprising:
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receiving a play including a first selection criterion, a second selection criterion, and a user move from a client device, the first selection criterion including a ranking standard indicative of a relationship rank between one or more advertiser and a gaming provider, the second selection criterion including a price standard, the user move comprising first letter elements from a set of letter elements forming a partial word and a second letter element associated with a previously played user move, the first letter elements and the second letter element forming a word from the partial word, the word having a predefined meaning; retrieving a first advertisement having content relating to the word, a second advertisement having content relating to the word, and a selection specification; selecting one of the first selection criterion and the second selection criterion according to the selection specification to determine a preferred selection criterion; using at least one processor, evaluating the first advertisement and the second advertisement according to the preferred selection criterion, to produce a first valuation and a second valuation respectively; and in response to the evaluating, causing presentation of the first advertisement at the client device when, according to the preferred selection criterion, the first valuation exceeds the second valuation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 19, 20)
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10. A non-transitory machine-readable storage medium including instructions, that when implemented by at least one processor perform operations comprising:
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receiving a play including a first selection criterion, a second selection criterion, and a user move from a client device, the first selection criterion including a ranking standard indicative of a relationship rank between one or more advertiser and a gaming provider, the second selection criterion including a price standard, the user move comprising first letter elements from a set of letter elements forming a partial word and a second letter element associated with a previously played user move, the first letter elements and the second letter element forming a word from the partial word, the word having a predefined meaning; retrieving a first advertisement having content relating to the word, a second advertisement having content relating to the word, and a selection specification; selecting one of the first selection criterion and the second selection criterion according to the selection specification to determine a preferred selection criterion; using at least one processor, evaluating the first advertisement and the second advertisement according to the preferred selection criterion, to produce a first valuation and a second valuation respectively; and in response to the evaluating, causing presentation of the first advertisement at the client device when, according to the preferred selection criterion, the first valuation exceeds the second valuation. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 21, 22)
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Specification