System and method for detecting call-through events for advertising impressions sent to mobile wireless devices
First Claim
1. A method for capturing and reporting call-through events on a mobile wireless device comprising the steps of:
- receiving at the mobile wireless device a first message sent from a server specifying call-through event information to be collected at the mobile wireless device for an advertising phone number, the call-through event information including at least one of a time, a location of the mobile wireless device, and an application status;
receiving at the mobile wireless device an advertising impression with the advertising phone number;
displaying the advertising impression with the advertising phone number;
originating a call from the mobile wireless device to the advertising phone number, thereby causing a call-through event;
collecting at the mobile wireless device the call-through event information for the call; and
sending a second message from the mobile wireless device containing the call-through event information.
7 Assignments
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Accused Products
Abstract
An arrangement is described for capturing and reporting call-through events in connection with phone numbers embedded in advertising impressions sent to mobile wireless devices. A call-through event is said to occur when a phone number embedded within an advertising impression is called from the mobile device. The system includes a call-through detector on the device that captures data related to a call-through event and communicates the captured data for one or more phone numbers over the network to a server. The server collects the captured data from various mobile devices and can correlate those with the advertisements sent to the mobile devices. A call detail information record sent from a device may contain detailed information about the context in which the call was made from the mobile device, including, for example, time of day or device location.
16 Citations
19 Claims
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1. A method for capturing and reporting call-through events on a mobile wireless device comprising the steps of:
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receiving at the mobile wireless device a first message sent from a server specifying call-through event information to be collected at the mobile wireless device for an advertising phone number, the call-through event information including at least one of a time, a location of the mobile wireless device, and an application status; receiving at the mobile wireless device an advertising impression with the advertising phone number; displaying the advertising impression with the advertising phone number; originating a call from the mobile wireless device to the advertising phone number, thereby causing a call-through event; collecting at the mobile wireless device the call-through event information for the call; and sending a second message from the mobile wireless device containing the call-through event information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for capturing and reporting call-through events on a mobile wireless device comprising the steps of:
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sending to the mobile wireless device a first message from a server specifying call-through event information to be collected at the mobile wireless device for an advertising phone number, the call-through event information including at least one of a time, a location of the mobile wireless device, and an application status; sending to the mobile wireless device an advertising impression with the advertising phone number for display by the mobile wireless device; and receiving from the mobile wireless device a second message containing the call-through event information, wherein the call-through event information is collected at the mobile wireless device for a call originating from the mobile wireless device to the advertising phone number. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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Specification