Interactive visual advertisement service

• US 9,374,618 B2
• Filed: 09/11/2012
• Issued: 06/21/2016
• Est. Priority Date: 09/11/2012
• Status: Active Grant

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Costantino, Leandro I., Carranza, Marcos E., Massuh, Lucas A., Carrizo, Carlos H.
• Primary Examiner(s): Koziol, Stephen R
• Assistant Examiner(s): CONNER, SEAN M
• Application Number:
  US13/610,314
• Publication Number:
  US 20140072235A1
• Time in Patent Office: 1,379 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

In accordance with embodiments disclosed herein, there are provided systems, apparatuses, and methods for implementing an interactive visual advertisement service as described herein. For example, in one embodiment, such means may include means for transmitting a message for display on an electronic visual display device in which the message includes a requested action to be performed by a user; means for receiving a sequence of electronic images of a performed action having been performed by the user subsequent to transmitting the message for display; means for evaluating the sequence of electronic images of the performed action by the user to determine whether the performed action by the user substantially matches the requested action of the message; and means for transmitting a notification for display on the electronic visual display device when the performed action by the user substantially matches the requested action of the message.

Claims

1. A method in a consumer platform system accessible to a user, the consumer platform system having at least a processor, a memory, an electronic visual display device, and an image capture device therein, wherein the method comprises:

transmitting a message to the consumer platform system accessible to the user, the message for display on the electronic visual display device of the consumer platform system, wherein the message includes a requested action to be performed by the user using a physical object, and wherein the message further includes one or more images of a trademark or logo associated with an advertiser;

receiving at an interface of the system, a sequence of electronic images of a performed action having been performed by the user using the physical object subsequent to transmitting the message to the consumer platform system for display;

wherein the physical object is an object other than the image capture device which operates as a camera for the consumer platform system;

evaluating the sequence of electronic images of the performed action by the user using the physical object to determine (i) whether the performed action and the physical object within the sequence of electronic images substantially matches the requested action to be performed by the user using the physical object in accordance with the message transmitted and (ii) whether the physical object in the sequence of electronic images includes the trademark or logo associated with the advertiser; and

transmitting a notification for display on the electronic visual display device of the consumer platform system when the evaluation of the sequence of electronic images is determined to substantially match the requested action of the message and the physical object in the sequence of electronic images includes the trademark or logo associated with the advertiser, wherein the notification includes information regarding a reward, discount, coupon, or incentive provided by the advertiser.

2. The method of claim 1, wherein evaluating the sequence of electronic images of the performed action by the user to determine whether the performed action by the user substantially matches the requested action of the message comprises:

comparing the sequence of electronic images of the performed action by the user to a sequence of electronic images of the requested action to be performed by the user.

3. The method of claim 2, wherein comparing the sequence of electronic images of the performed action by the user to a sequence of electronic images of the requested action to be performed by the user comprises:

processing an object or gesture recognition algorithm to recognize each of;

a) the physical object or gesture in the sequence of electronic images of the requested action to be performed by the user;

b) the performed action by the user as determined from the sequence of electronic images; and

c) the trademark or logo associated with the advertiser.

4. The method of claim 2, further comprising:

receiving a sequence of electronic reference images from the advertiser, the sequence of electronic reference images depicting the requested action to be performed by the user to be compared with the sequence of electronic images of the action by the user.

5. The method of claim 1, further comprising:

receiving a sequence of electronic reference images;

establishing one or more reference objectives by processing the sequence of electronic reference images through object or gesture recognition software; and

wherein evaluating the sequence of electronic images of the performed action by the user to determine whether the performed action by the user substantially matches the requested action of the message comprises processing the sequence of electronic images of the performed action by the user via the object or gesture recognition software to determine if the performed action by the user matches any of the one or more reference objectives established.

6. The method of claim 1 further comprising:

receiving the message for display from the advertiser, wherein the message for display is to be rendered to the user via a consumer platform system.

7. The method of claim 1 further comprising displaying the message on the electronic visual display device via a consumer platform system accessible to the user.

8. The method of claim 1, wherein receiving a sequence of electronic images of a performed action having been performed by the user subsequent to transmitting the message for display comprises:

capturing the performed action by the user in the sequence of electronic images via the camera proximate the user.

9. The method of claim 1, wherein transmitting a notification for display on the electronic visual display device when the performed action by the user substantially matches the requested action of the message comprises at least one of:

transmitting an invitation to obtain instructions to redeem the reward, discount, coupon, or incentive;

transmitting a redemption link to the consumer platform system;

transmitting the reward, discount, coupon, or incentive to the consumer platform system;

activating the reward, discount, coupon, or incentive for products or services to the consumer platform system and redeemable from the consumer platform system; and

crediting points to a loyalty program associated with products or services which are accessible via the consumer platform system.

10. The method of claim 1, wherein transmitting a message for display on an electronic visual display device comprises:

transmitting an advertisement to a consumer platform system, wherein the advertisement includes at least the following components;

a) the image, mark, graphic, or logo supplied by the advertiser for inclusion with the advertisement;

b) text prescribing a challenge to be performed by the user of the consumer platform system in exchange for the reward, discount, coupon, or incentive provided by the advertiser; and

c) a display frame streaming the sequence of electronic images being captured by a webcam at the consumer platform system.

11. The method of claim 1, wherein the advertisement further includes a clock display having a decrementing countdown of available time for the user to meet the challenge prescribed.

12. The method of claim 1, wherein the message for display comprises a challenge advertisement for display within an Interactive Visual Advertisement Service (IVAS) banner.

13. At least one non-transitory machine readable medium having instructions stored thereon that, when executed by a processor in a consumer platform system having at least the processor, a memory, an electronic visual display device, and an image capture device therein, the instructions cause the consumer platform system to perform operations comprising:

transmitting a message to the consumer platform system accessible to the user, the message for display on the electronic visual display device of the consumer platform system, wherein the message includes a requested action to be performed by the user using a physical object, and wherein the message further includes one or more images of a trademark or logo associated with an advertiser;

receiving at an interface of the system, a sequence of electronic images of a performed action having been performed by the user using the physical object subsequent to transmitting the message to the consumer platform system for display;

wherein the physical object is an object other than the image capture device which operates as a camera for the consumer platform system;

evaluating the sequence of electronic images of the performed action by the user using the physical object to determine (i) whether the performed action and the physical object within the sequence of electronic images substantially matches the requested action to be performed by the user using the physical object in accordance with the message transmitted and (ii) whether the physical object in the sequence of electronic images includes the trademark or logo associated with the advertiser; and

transmitting a notification for display on the electronic visual display device of the consumer platform system when the evaluation of the sequence of electronic images is determined to substantially match the requested action of the message and the physical object in the sequence of electronic images includes the trademark or logo associated with the advertiser, wherein the notification includes information regarding a reward, discount, coupon, or incentive provided by the advertiser.

14. The at least one non-transitory machine readable medium of claim 13, wherein the advertisement further includes a clock display having a decrementing countdown of available time for the user to meet the challenge prescribed.

15. The at least one non-transitory machine readable medium of claim 13, wherein evaluating the sequence of electronic images of the performed action by the user to determine whether the performed action by the user substantially matches the requested action of the message comprises:

comparing the sequence of electronic images of the performed action by the user to a sequence of electronic images of the requested action to be performed by the user.

16. The at least one non-transitory machine readable medium of claim 15, wherein comparing the sequence of electronic images of the performed action by the user to a sequence of electronic images of the requested action to be performed by the user comprises:

processing an object or gesture recognition algorithm to recognize both;

a) the physical object or gesture in the sequence of electronic images of the requested action to be performed by the user; and

b) the performed action by the user as determined from the sequence of electronic images.

17. A method at a consumer platform system having at least a processor, a memory, an electronic visual display device, and an image capture device therein, wherein the method comprises:

receiving a message for display on an electronic visual display device of the consumer platform system, wherein the message includes a requested action to be performed by a user using a physical object, and wherein the message further includes one or more images of a trademark or logo associated with an advertiser;

capturing, via the image capture device operating as a webcam for the consumer platform system, a sequence of electronic images of a performed action having been performed by the user using the physical object subsequent to receiving the message at the consumer platform system for display;

wherein the physical object is an object other than the image capture device which operates as the webcam for the consumer platform system;

sending the sequence of electronic images for evaluation to determine whether the performed action and the physical object within the sequence of electronic images substantially matches the requested action to be performed by the user using the physical object in accordance with the message received at the consumer platform system;

wherein the evaluation of the sequence of electronic images comprises determining whether the physical object in the sequence of electronic images includes the trademark or logo associated with the advertiser; and

receiving a notification for display on the electronic visual display device of the consumer platform system indicating the evaluation of the sequence of electronic images determines that the performed action by the user using the physical object having thereupon the trademark or logo substantially matches the requested action of the message, wherein the notification includes information regarding a reward, discount, coupon, or incentive provided by the advertiser.

18. The method of claim 17, wherein sending the sequence of electronic images for evaluation comprises sending the sequence of electronic images to a computing device remote from the consumer platform system at a different physical location via the Internet.

19. The method of claim 18, wherein the consumer platform system is embodied by one of:

a hand-held smartphone device;

a tablet computing device;

a personal computer;

a laptop; and

a kiosk in a supermarket, retail outlet, or publicly accessible venue.

24. The method of claim 17, wherein evaluating the sequence of electronic images of the performed action by the user to determine whether the performed action by the user substantially matches the requested action of the message comprises:

comparing the sequence of electronic images of the performed action by the user to a sequence of electronic images of the requested action to be performed by the user by processing an object or gesture recognition algorithm to recognize each of;

a) the physical object or gesture in the sequence of electronic images of the requested action to be performed by the user;

b) the performed action by the user as determined from the sequence of electronic images; and

c) the trademark or logo associated with the advertiser.

20. A system comprising:

a processor and a memory to perform instructions;

an interface of the system to transmit a message from the system to a consumer platform system accessible to a user, the message for display on an electronic visual display device of the consumer platform system having at least an electronic visual display device and an image capture device therein, wherein the message includes a requested action to be performed by the user using a physical object, and wherein the message further includes one or more images of a trademark or logo associated with an advertiser;

the interface of the system to further receive a sequence of electronic images of a performed action having been performed by the user using the physical object subsequent to transmitting the message to the consumer platform system for display via the electronic visual display device;

wherein the physical object is an object other than the image capture device which is to operate as a camera for the consumer platform system;

a promotions engine to evaluate the sequence of electronic images of the performed action by the user using the physical object to determine (i) whether the performed action and the physical object within the sequence of electronic images substantially matches the requested action to be performed by the user using the physical object in accordance with the message transmitted and (ii) whether the physical object in the sequence of electronic images includes the trademark or logo associated with the advertiser; and

the promotions engine further being configured to cause the interface of the system to transmit a notification for display on the electronic visual display device of the consumer platform system when the evaluation of the sequence of electronic images is determined to substantially match the requested action of the message and the physical object in the sequence of electronic images includes the trademark or logo associated with the advertiser, wherein the notification includes information regarding a reward, discount, coupon, or incentive provided by the advertiser.

21. The system of claim 20, further comprising:

the processor and the memory to execute an object or gesture recognition algorithm to determine whether the performed action by the user substantially matches the requested action of the message.

22. The system of claim 20, further comprising:

non-transitory storage to store a sequence of electronic reference images from the advertiser, the sequence of electronic reference images to be evaluated by the system to establish reference objectives for matching against the received sequence of electronic images to determine whether the performed action by the user substantially matches the requested action of the message.

23. The system of claim 20, wherein the advertisement further includes a clock display having a decrementing countdown of available time for the user to meet the challenge prescribed.