Providing item information during video playing

• US 9,380,282 B2
• Filed: 03/26/2012
• Issued: 06/28/2016
• Est. Priority Date: 03/26/2012
• Status: Active Grant

• Current Assignee: CustomPlay, LLC
• Original Assignee: CustomPlay, LLC
• Inventors: Abecassis, Max
• Primary Examiner(s): Tran, William
• Application Number:
  US13/506,093
• Publication Number:
  US 20130251337A1
• Time in Patent Office: 1,555 Days
• Field of Search: 386/239, 386/241, 386/248, 386/250
• US Class Current: 1/1
• CPC Class Codes: H04N 21/4221 Dedicated function buttons, e.g. for the control of an EPG, subtitles, aspect ratio, picture-in-picture or teletext
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 9/8715 involving the mixing of the reproduced video signal with a non-recorded signal, e.g. a text signal

Abstract

An apparatus capable of, and a method comprising, the steps of: receiving, from a user during a playing of a feature-length movie, a request for item information relating to a product placement depicted within the feature-length movie; identifying a request location that is responsive to the request for item information; searching a plurality of segment definitions to identify a segment definition that is responsive to the request location, a segment definition defines, responsive to a depiction of a product placement, a beginning and an ending of a video segment within the feature-length movie; displaying item information associated with a segment definition that is responsive to the request location; receiving from the user a request for additional item information relating to a displayed item information; and enabling a display of product placement purchase information in response to the request for additional item information.

Claims

1. An apparatus capable of processing data and instructions executable by

a processor;

the apparatus, when executing the instructions, performs the steps of;

receiving, from a user during a playing of a video, a request for information relating to a depiction within the video;

pausing the playing in response to the request for information;

identifying a request location that is responsive to the request for information;

retrieving, from a plurality of video frame identifiers, a first video frame identifier that is responsive to the request location, and contemporaneously retrieving a second video frame identifier that is different from the first video frame identifier and that is responsive to a location that is prior to the request location;

displaying information associated with the first video frame identifier, and contemporaneously displaying information associated with the second video frame identifier that is different from the information associated with the first video frame identifier;

receiving from the user a request for additional information relating to the information associated with the second video frame identifier;

enabling a displaying of additional information in response to the request for additional information; and

resuming the playing at a location that precedes the request location and that is responsive to an amount of time that the playing has been paused.

2. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

receiving, from a user during a playing of a video, a request for information relating to a depiction within the video;

identifying a request location that is responsive to the request for information;

retrieving, from a plurality of video frame identifiers, a first video frame identifier that is responsive to the request location, and contemporaneously retrieving a second video frame identifier that is different from the first video frame identifier and that is responsive to a location that is prior to the request location;

displaying information associated with the first video frame identifier, and contemporaneously displaying information associated with the second video frame identifier that is different from the information associated with the first video frame identifier;

receiving from the user a request for additional information relating to the information associated with the second video frame identifier;

pausing the playing in response to the request for additional information;

enabling a displaying of additional information in response to the request for additional information; and

resuming the playing at a location that precedes the request location and that is responsive to an amount of time that the playing has been paused.

3. The apparatus of claim 2, wherein the request for information is responsive to a display of an indication that information is available.

4. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

receiving, from a user during a playing of a video, a request for information relating to a depiction within the video;

identifying a request location that is responsive to the request for information;

retrieving, from a plurality of video frame identifiers, a first video frame identifier that is responsive to the request location, and contemporaneously retrieving a second video frame identifier that is different from the first video frame identifier and that is responsive to a location that is prior to the request location; and

displaying information associated with the first video frame identifier, and contemporaneously displaying information associated with the second video frame identifier that is different from the information associated with the first video frame identifier.

5. The apparatus of claim 4, wherein the request for information is responsive to a display of an indication that information is available.

6. The apparatus of claim 4, wherein the apparatus further performs the steps of:

receiving from the user a request for additional information relating to the information associated with the first video frame identifier; and

pausing the playing in response to a request for additional information;

enabling a displaying of additional information in response to the request for additional information; and

resuming the playing at a location that precedes the request location and that is responsive to an amount of time that the playing has been paused.

7. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

receiving, from a user during a playing of a video, a request for information relating to a depiction within the video;

pausing the playing in response to the request for information;

identifying a request location that is responsive to the request for information;

retrieving, from a plurality of video frame identifiers, a first video frame identifier that is responsive to the request location, and contemporaneously retrieving a second video frame identifier that is different from the first video frame identifier and that is responsive to a location that is prior to the request location;

displaying information associated with the first video frame identifier, and contemporaneously displaying information associated with the second video frame identifier that is different from the information associated with the first video frame identifier;

receiving from the user a request for additional information relating to the information associated with the first video frame identifier;

enabling a displaying of additional information in response to the request for additional information; and

resuming the playing at a beginning of a video clip that is responsive to the request location.

8. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

receiving, from a user during a playing of a video, a request for information relating to a depiction within the video;

identifying a request location that is responsive to the request for information;

retrieving, from a plurality of video frame identifiers, a first video frame identifier that is responsive to the request location, and contemporaneously retrieving a second video frame identifier that is different from the first video frame identifier and that is responsive to a location that is prior to the request location;

displaying information associated with the first video frame identifier, and contemporaneously displaying information associated with the second video frame identifier that is different from the information associated with the first video frame identifier.

receiving from the user a request for additional information relating to the information associated with the first video frame identifier;

pausing the playing in response to the request for additional information;

enabling a displaying of additional information in response to the request for additional information; and

resuming the playing at a beginning of a video clip that is responsive to the request location.

9. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

receiving, from a user during a playing of a video, a request for information relating to a depiction within the video;

identifying a request location that is responsive to the request for information;

retrieving, from a plurality of video frame identifiers, a first video frame identifier that is responsive to the request location, and contemporaneously retrieving a second video frame identifier that is different from the first video frame identifier and that is responsive to a location that is prior to the request location;

displaying information associated with the first video frame identifier, and contemporaneously displaying information associated with the second video frame identifier that is different from the information associated with the first video frame identifier;

receiving from the user a request for additional information relating to the information associated with the first video frame identifier; and

enabling a displaying of additional information in response to the request for additional information.

10. The apparatus of claim 9, wherein the request for information is responsive to a display of an indication that information is available.

11. The apparatus of claim 9, wherein the displaying of information associated the first video frame identifier comprises displaying a first image extracted from within the video, and wherein the displaying information associated with the second video frame identifier comprises displaying a second image extracted from within the video.

12. The apparatus of claim 9, wherein the apparatus further performs the step of:

pausing the playing in response to the request for information.

13. The apparatus of claim 9, wherein the apparatus further performs the steps of:

pausing the playing in response to the request for additional information; and

resuming the playing at a location that precedes the request location and that is responsive to an amount of time that the playing has been paused.

14. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

receiving, from a user during a playing of a video, a request for information relating to a depiction within the video;

identifying a request location that is responsive to the request for information;

retrieving, from a plurality of video frame identifiers, a first video frame identifier that is responsive to the request location, and contemporaneously retrieving a second video frame identifier that is different from the first video frame identifier and that is responsive to a location that is prior to the request location; and

displaying information associated with the first video frame identifier, and contemporaneously displaying information associated with the second video frame identifier that is different from the information associated with the first video frame identifier.

15. The apparatus of claim 14, wherein the request for information is responsive to a display of an indication that information is available.

16. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

receiving, from a user during a playing of a video, a request for information relating to a depiction within the video;

identifying a request location that is responsive to the request for information;

retrieving a first video frame identifier that is responsive to the request location, and contemporaneously retrieving a second video frame identifier that is different from the first video frame identifier and that is responsive to a location that is prior to the request location;

displaying information associated with the first video frame identifier, and contemporaneously displaying information associated with the second video frame identifier that is different from the information associated with the first video frame identifier;

receiving from the user a request for additional information relating to the information associated with the second video frame identifier; and

enabling a displaying of additional information in response to the request for additional information.

17. The apparatus of claim 16, wherein the request for information is responsive to a display of an indication that information is available.

18. The apparatus of claim 16, wherein the apparatus further performs the steps of:

pausing the playing in response to the request for additional information; and

resuming, following a termination of the displaying of additional information, the playing at a beginning of a video clip that is responsive to the request location.

19. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

receiving, from a user during a playing of a video, a request for information relating to a depiction within the video;

identifying a request location that is responsive to the request for information;

retrieving a first video frame identifier that is responsive to the request location, and contemporaneously retrieving a second video frame identifier that is different from the first video frame identifier and that is responsive to a location that is prior to the request location; and

displaying information associated with the first video frame identifier, and contemporaneously displaying information associated with the second video frame identifier that is different from the information associated with the first video frame identifier.

20. The apparatus of claim 19, wherein the request for information is responsive to a display of an indication that information is available.