Method and apparatus for presenting media programs
First Claim
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1. A server, comprising:
- a memory to store instructions; and
a controller coupled to the memory, wherein responsive to executing the instructions, the controller performs operations comprising;
providing media content to a media device for display on a display screen of a display device;
providing an overlay superimposed on the media content, the display screen accordingly having an overlaid area, the overlaid area comprising a graphical user interface;
receiving a commentary from the media device during presentation of the media content;
identifying a cluster of commentaries in accordance with a frequency of occurrence of the commentaries during the presentation of the media content;
exporting the cluster of commentaries and a portion of the media content associated with the cluster, in response to a request from the media device;
using the commentary to conduct searches for products associated with the media content,wherein, when the commentary is associated with a first product associated with the media content;
conducting a first search for the first product,highlighting an image of the first product in the overlaid area,conducting a second search for a second product, wherein the second product is of a similar type as the first product and has a brand other than a product brand in the commentary, andsimultaneously presenting results of the first search and the second search in the overlaid area.
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Abstract
A system that incorporates teachings of the present disclosure may include, for example, a computing device, including a controller to: transmit a client program having a graphical user interface to a media device operating in an interactive television network, wherein the client program presents a symbolic overlay that superimposes onto media content received by the media device and enables the media device to associate commentary with the media content received at the media device; and conduct searches for one of consumer products or consumer services associated with the media content based on the commentary regarding the media content. Other embodiments are disclosed.
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Citations
20 Claims
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1. A server, comprising:
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a memory to store instructions; and a controller coupled to the memory, wherein responsive to executing the instructions, the controller performs operations comprising; providing media content to a media device for display on a display screen of a display device; providing an overlay superimposed on the media content, the display screen accordingly having an overlaid area, the overlaid area comprising a graphical user interface; receiving a commentary from the media device during presentation of the media content; identifying a cluster of commentaries in accordance with a frequency of occurrence of the commentaries during the presentation of the media content; exporting the cluster of commentaries and a portion of the media content associated with the cluster, in response to a request from the media device; using the commentary to conduct searches for products associated with the media content, wherein, when the commentary is associated with a first product associated with the media content; conducting a first search for the first product, highlighting an image of the first product in the overlaid area, conducting a second search for a second product, wherein the second product is of a similar type as the first product and has a brand other than a product brand in the commentary, and simultaneously presenting results of the first search and the second search in the overlaid area. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-readable storage device comprising executable instructions which, when executed by a processor, cause the processor to perform operations comprising:
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providing a media program at a media device, wherein the media device delivers the media program to a display device having a display screen; providing an overlay superimposed on the media program displayed on the display screen, the display screen accordingly having an overlaid area; receiving a commentary from the media device during presentation of the media program; identifying a cluster of commentaries in accordance with a frequency of the commentaries during the presentation of the media program; exporting the cluster of commentaries and a portion of the media program associated with the cluster, in response to a request from the media device; using the commentary to conduct searches for products associated with the media program, wherein, when the commentary is associated with a first product shown in a scene during the presentation of the media program; conducting a first search for the first product, conducting a second search for a second product, wherein the second product is of a similar type as the first product and has a brand other than a product brand in the commentary, and simultaneously presenting results of the first search and the second search in an area for advertisements in the overlaid area. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A method comprising:
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presenting, by a server comprising a processor, media content at a media device, wherein the media device delivers the media content for display on a display screen of a display device; presenting, by the server, an overlay superimposed on the media content, the display screen accordingly having an overlaid area; receiving, by the server, a commentary during presentation of the media content; identifying, by the server, a duster of commentaries in accordance with a frequency of occurrence of the commentaries during the presentation of the media content; exporting, by the server the cluster commentaries and a portion of the media content associated with the cluster, in response to a request from the media device; using the commentary to conduct, by the server, searches for products associated with the media content, wherein, when the commentary is associated with a first product shown in a scene during the presentation of the media content; conducting a first search for the first product, conducting a second search for a second product, wherein the second product has a brand other than a product brand in the commentary, and simultaneously presenting results of the first search and the second search in the overlaid area. - View Dependent Claims (17, 18, 19, 20)
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Specification