System and method for deterring traversal of domains containing network resources

• US 9,384,283 B2
• Filed: 04/19/2011
• Issued: 07/05/2016
• Est. Priority Date: 04/19/2010
• Status: Active Grant

• Current Assignee: Tynt Multimedia, Inc. (33Across, Inc.)
• Original Assignee: Tynt Multimedia, Inc. (33Across, Inc.)
• Inventors: Ball, Derek, Foster, Dayton, MacKenzie, R. Allan, Wan, Xiaomeng
• Primary Examiner(s): Dailey, Thomas
• Assistant Examiner(s): TRAN, NAM T
• Application Number:
  US13/089,862
• Publication Number:
  US 20110276626A1
• Time in Patent Office: 1,904 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

The present invention provides for a novel method and system for the monitoring of actions by users likely to precede said user leaving the domain of a network resource. Also provided for, is a method and system for the deterring users from leaving the domain of a network resource, a method and system for increasing user traffic to a network resource and a method and system for monitoring trends within a population using network resources.

Claims

1. A system for monitoring user interactions with a network resource and for deterring traversal of a network domain, comprising:

a first network computing device in electronic communication with a network, the first network computing device facilitating access to one or more sources of content in a network resource by a user of the network, the one or more sources of content accessible in a single network domain serving as a portal to other network domains, the network resource in a first domain configured to provide an agent to a client device and the client device configured to be responsive to implicit user interactions and to direct the user to content provided by the first domain and sourced by a second domain;

the client device in electronic communication with the network, the client device configured to receive and display content from the one or more sources of content, wherein the client device is operable to detect a copy event initiated by the user associated with a selected portion of displayed content and wherein the agent is transmitted to the client device with the content provided by the network resource;

the agent resident on the client device, the agent provided by the network resource and being configured to copy the selected portion of the displayed content in response to the detected copy event and further configured to cause the selected portion of the displayed content to be transmitted to at least one other computing device in network communication with the client device when the selected portion of the displayed content comprises no more than seven words and the at least one other computing device configured to extract the selected portion of the displayed content, and

the at least one other computing device is adapted to analyze the selected portion of the displayed content and to automatically collect data on the user interactions including at least one of

     1) a geographic location of a particular user who undertook the copy event;

     2) a number of times elements within the network resource are copied;

     3) a most copied element within the network resource;

     4) a tag cloud of most commonly copied elements in the network resource; and

     5) a number of times links generated because of the copy event are viewed by other users to distinguish by their IP addresses.

2. The system of claim 1, wherein the copy event initiated by the user comprises a mouse-over event.

3. The system of claim 1, wherein the network computing device is embodied in a network server.

4. The system of claim 1, wherein the agent generates search terms based on the selected portion of the displayed content.

5. The system of claim 4, wherein the agent initiates a search using copied elements as search terms.

6. The system of claim 4, wherein the search comprises a search of the network.

7. The system of claim 4, wherein the search comprises a search of the network server.

8. The system of claim 1, wherein the agent is provided by the network resource and the network resource being provided on different servers accessed through the portal.

9. The system of claim 8, wherein the agent identifies an implicit user interaction with one or more elements of the one or more sources of content.

10. The system of claim 9, wherein the agent is operable to present a hyperlink to the user related to the one or more elements of the one or more sources of the content.

11. The system of claim 10, wherein the presented hyperlink is related to the network resource.

12. The system of claim 10, wherein the presented hyperlink is associated with a landing page.

13. A method of deterring traversal of network domains, the method being performed by one or more processors communicatively coupled to the network, the method comprising:

detecting an implicit user interaction with an element of content obtained from a network resource and displayed on a device of the user, the network resource provided on different servers accessed through a portal, the network resource configured in a first domain to provide an agent to the device of the user, the agent being provided along with content provided by the network resource, the agent configured to cause the device of the user to detect the implicit user interaction with the element of content provided by the first domain and sourced from a second domain, the implicit user interaction including a mouse over interaction with the element and a selection of the element;

obtaining at least one search term from the element, wherein the implicit user interaction occurs in relation to a plurality of words in the element, wherein the at least one search term is based on the plurality of words and wherein the agent is operable to cause the device of the user to transmit the element of content to a different device and wherein the different device extracts the at least one search term from the element of content;

automatically causing a search to be performed using the at least one search term; and

displaying one or more selected links on the display device, wherein the one or more links are selected based on the at least one search term, and wherein the one or more selected links comprises at least one result of the search that relates to a domain that includes the network resource;

wherein the displayed element of content is analyzed and the implicit user interaction data is automatically collected including at least one of

     1) a geographic location of a particular user who undertook the copy event;

     2) a number of times elements within the network resource are copied;

     3) a most copied element within the network resource;

     4) a tag cloud of most commonly copied elements in the network resource; and

     5) a number of times links generated because of the copy event are viewed by other users as distinguished by their IP addresses.

14. The method of claim 13, wherein the network resource comprises one or more sources of content accessible in a single network domain and provides the agent to the device of the user, the agent being configured to cause the device of the user to detect the implicit user interaction with the element of content.

15. The method of claim 14, wherein there are fewer than eight words in the plurality of words and the at least one search term includes the plurality of words.

16. An agent configured to deter traversal of network domains, operated using one or more computing devices and adapted for use in conjunction with a browser on a user device, the agent comprising data and instructions stored on a non-transitory storage medium that, when executed by a processor of the user device, cause the user device to:

detect an implicit user interaction with an element of one or more sources of content provided by the network resource and displayed by the browser, the one or more sources of content accessible in a single network domain and provided on different servers accessed through a single portal, the network resource in a first domain configured to provide an agent to a client device and the client device configured to be responsive to implicit user interactions and to direct the user to content provided by the first domain and sourced by a second domain and wherein the agent is transmitted to the user device with the content provided by the network resource, the implicit user interaction including at least a copying interaction, a mouse over interaction and a selection interaction;

obtain a search term comprising a plurality of words extracted from the element wherein the element of content is transmitted to a different device wherein the different device extracts at least one search term from the element of content;

automatically cause a search to be performed using the search term; and

display one or more selected links including at least one result of the search, wherein the one or more links are directed to content provided by a domain that includes the network resource;

wherein the displayed element is analyzed and the implicit user interaction data is automatically collected including at least one of

     1) a geographic location of a particular user who undertook the copy event;

     2) a number of times elements within the network resource are copied;

     3) a most copied element within the network resource;

     4) a tag cloud of most commonly copied elements in the network resource; and

     5) a number of times links generated because of the copy event are viewed by other users as distinguished by their IP addresses.

17. The agent of claim 16, wherein obtaining the search term includes causing the user device to transmit a portion of the element to a server, the server being configured to extract the plurality of words from the portion of the elements and to generate a search term that includes the plurality of words and information identifying the domain that includes the network resource.

18. The agent of claim 16, wherein the content provided by the network resource is at least one of textual content, audio content, video content, graphics content, multimedia content, provided by a media server or obtained from a live source.