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Generating geographical keywords for geotargeting search engine-offered advertisements

  • US 9,384,291 B2
  • Filed: 07/30/2014
  • Issued: 07/05/2016
  • Est. Priority Date: 11/26/2007
  • Status: Expired due to Fees
First Claim
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1. A method for use in geotargeting users of search engines, comprising:

  • providing a geographic keyword generator running on a computer communicatively linked to a digital communications network;

    receiving a keyword request including location data;

    operating the geographic keyword generator to generate a service area based on the location data, wherein the service area defines boundaries of a geographic area;

    with the geographic keyword generator, retrieving a set of the geographic keywords associated with the service area from a spatial database comprising geographic keywords stored in data storage accessible to the geographic keyword generator; and

    generating a report including the set of geographic keywords.

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